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Concept to Completion

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This explores generating ideas for a given design brief

This explores generating ideas for a given design brief


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Transcript

  • 1. Concept to Completion The Design Process
  • 2. Definitions
    • Concept
    • Idea
    • Theme
    • Communicated through a visual means
  • 3. Describing and Presenting Ideas
    • Literal solution
    • Lateral solution
      • Simile
      • Antonym
      • Metaphor
    • Other Devices
      • Omission
      • Irony
      • Paradox
      • Contrast
      • “ A good concept will rarely repeat the same information graphically and textually. The text and image should be interdependent – that is, each should offer insight into the other, rather than carry the full message in isolation”
    • Catching the viewer’s interest
      • “ When you propose a riddle the viewer will derive satisfaction from resolving it.”
  • 4. Literal Solution
  • 5. Simile
    • ‘ x is like y’.
    • Visually, a comparison is being made between two objects.
  • 6. Antonym
    • ‘ x is not like, or is the opposite to, y’.
    • Visually the two objects are been contrasted.
  • 7. Metaphor
    • ‘ x is y’
    • Like a simile, one object adopts another’s qualities as its own
  • 8. Omission
    • ‘ emphasising x by its obvious omission’.
    • A good trick where the viewer fills the gap
  • 9. Irony
    • Where the implied meaning is the opposite of the literal meaning.
  • 10. Paradox
    • Describes a situation which appears absurd or illogical, but may actually be true.
  • 11. Contrast
    • A sudden twist to an idea, a dramatic change in colours, scale, etc
  • 12. How do develop an Idea
    • Understand the problem (Design Briefs)
    • Brain Storming
    • Thumbnails Sketches
    • Conceptual rough visualisation
    • Sample
    • “ The path through these steps is not always straight forward”
  • 13. Design Briefs
    • A detailed solution to a complex problem
  • 14. Brainstorming
    • This can include;
      • Lists of ideas
      • A mind map
  • 15. Thumbnails
    • Thumbnails sketch provide a quick method to test an idea, to examine the possibilities
    • To compare multiple ideas, and contrast their differences
  • 16. Conceptual rough/Visualisation
    • A conceptual rough or visualisation is a more detailed examination of an idea
      • Storyboarding
      • Mock-up
  • 17. Sample
    • In producing a Sample the idea or concept is fully realised and developed.
  • 18. More Samples