Begin Google

Jeff Jarvis http://www.buzzmachine.com/ Associate professor and director of the interactive journalism program at the City University of New York’s new Graduate School of Journalism . Consulting editor and a partner at Daylife, a news startup.

http://www.buzzmachine.com/

Associate professor and director of the interactive journalism program at the City University of New York’s new Graduate School of Journalism .

Consulting editor and a partner at Daylife, a news startup.

Abstract Purpose of the text Google rules If Google ruled the Earth Generation Google

Purpose of the text

Google rules

If Google ruled the Earth

Generation Google

rules

New relationship Give the people control, we will use it Dell hell Your worst customer is your best friend Engage angry customers to learn & improve Your best customer is your partner Use them as endorsement

Give the people control, we will use it

Dell hell

Your worst customer is your best friend

Engage angry customers to learn & improve

Your best customer is your partner

Use them as endorsement

New architecture Blogging – free speech Do what you do best and link to the rest Join a network Be a platform Think distributed - embedding

Blogging – free speech

Do what you do best and link to the rest

Join a network

Be a platform

Think distributed - embedding

New publicness If you’re not searchable, you won’t be found - SEO Googlejuice as compared to revenue, EBITDA, market share etc Frenemy – the way to befriend and to exploit Google Your customers are your ad agency word of mouth

If you’re not searchable, you won’t be found - SEO

Googlejuice as compared to revenue, EBITDA, market share etc

Frenemy – the way to befriend and to exploit Google

Your customers are your ad agency

word of mouth

New society Elegant organization Mark Zuckerberg – founder Facebook Helped his class fellows to prepare for art exams by creating a website where students collaborated As a result everyone got better grades

Elegant organization

Mark Zuckerberg – founder Facebook

Helped his class fellows to prepare for art exams by creating a website where students collaborated

As a result everyone got better grades

New economy Small is the new big Businesses Political/social movements Get small; Think big Manage abundance, not scarcity Join the open-source, gift economy The mass market is dead — long live the mass of niches

Small is the new big

Businesses

Political/social movements

Get small; Think big

Manage abundance, not scarcity

Join the open-source, gift economy

The mass market is dead — long live the mass of niches

New business reality No inventory Middlemen are doomed Talk directly to customers and your suppliers Free is a business model Gather more traffic New side-tracks for revenue – advertisements Decide what business you’re in

No inventory

Middlemen are doomed

Talk directly to customers and your suppliers

Free is a business model

Gather more traffic

New side-tracks for revenue – advertisements

Decide what business you’re in

New attitude There is an inverse relationship between control and trust —David Weinberger Trust the people Listen

There is an inverse relationship between control and trust —David Weinberger

Trust the people

Listen

New ethic Make mistakes well Mistakes can be valuable; perfection is costly Life is a beta Continuous feedback and improvement Be honest & transparent Don’t be evil Google revolution

Make mistakes well

Mistakes can be valuable; perfection is costly

Life is a beta

Continuous feedback and improvement

Be honest & transparent

Don’t be evil

Google revolution

New speed Answers are instantaneous Fast is better than slow Life is live Mobs form in a flash

Answers are instantaneous

Fast is better than slow

Life is live

Mobs form in a flash

New imperatives Beware of the cash cow Continuous change It is better to seek forgiveness than permission Simplify, Simplify Get out of the way —Craig Newmark

Beware of the cash cow

Continuous change

It is better to seek forgiveness than permission

Simplify, Simplify

Get out of the way —Craig Newmark

ruled the earth If

Media The Google Times — Distributed, collaborative, searchable Googlewood — Small is the new big GoogleCollins — Killing the book to save it

The Google Times — Distributed, collaborative, searchable

Googlewood — Small is the new big

GoogleCollins — Killing the book to save it

Advertising Eliminate advertising Word of mouth Advertising will stay Reaching out to customers

Eliminate advertising

Word of mouth

Advertising will stay

Reaching out to customers

Retail Google Eats Data and openness Google Shops A company built on people Help organize your customers

Google Eats

Data and openness

Google Shops

A company built on people

Help organize your customers

Utilities Google Power & Light Google.org - RE<C (Renewable Energy is less than Coal) Patented the idea of wave powered water cooled server farm GT&T Control in customers’ hands - imagine a cable company as a platform for what we want to do.

Google Power & Light

Google.org - RE<C (Renewable Energy is less than Coal)

Patented the idea of wave powered water cooled server farm

GT&T

Control in customers’ hands - imagine a cable company as a platform for what we want to do.

Manufacturing The Googlemobile Open source cars From secrecy to sharing Get rid of the dealer Google Cola

The Googlemobile

Open source cars

From secrecy to sharing

Get rid of the dealer

Google Cola

Service Google Air — A social marketplace of customers: Can an airline become a publisher for its wise crowd? Google Real Estate — Information is power Eliminating the middlemen—or making them add real value

Google Air — A social marketplace of customers: Can an airline become a publisher for its wise crowd?

Google Real Estate — Information is power Eliminating the middlemen—or making them add real value

Money Google Capital Venture capital The First Bank of Google No middlemen New online currency - Googlebucks

Google Capital

Venture capital

The First Bank of Google

No middlemen

New online currency - Googlebucks

Public welfare St. Google’s Hospital The benefits of publicness Patient’s community Google Mutual Insurance The business of cooperation

St. Google’s Hospital

The benefits of publicness

Patient’s community

Google Mutual Insurance

The business of cooperation

Public institutions Google U Opening education Teaching, testing, research and socializing Separate youth from learning The United States of Google Geeks rule – solution oriented Facebook was used against FARC in Columbia and for Obama’s presidential campaign

Google U

Opening education

Teaching, testing, research and socializing

Separate youth from learning

The United States of Google

Geeks rule – solution oriented

Facebook was used against FARC in Columbia and for Obama’s presidential campaign

Exceptions PR and lawyers — Hopeless God and Apple — Beyond Google? Is Apple the great exception or is it Googley?

PR and lawyers — Hopeless

God and Apple — Beyond Google? Is Apple the great exception or is it Googley?

Generation

Friendship — We stay linked forever Publicness — Is privacy over? Thought — Does the internet make us smarter? Politics and government — Is this the transparent administration? Talent — This is the creation generation

Friendship — We stay linked forever

Publicness — Is privacy over?

Thought — Does the internet make us smarter?

Politics and government — Is this the transparent administration?

Talent — This is the creation generation

Thank you