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Cross Media Upsell Campaign
 

Cross Media Upsell Campaign

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Direct marketing campaigns for catalogers, e-tailers, and others.

Direct marketing campaigns for catalogers, e-tailers, and others.

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Cross Media Upsell Campaign Cross Media Upsell Campaign Presentation Transcript

  • Fulfillment Concepts, Inc. It’s all about….CUSTOMER LOYALTY For Catalogers and others: Up-selling your customer base utilizing the next generation in 1:1 marketing communications
  • 1:1 Marketing Communications When comparing 60 CVDP* projects, the average response rate was 21% higher and the cost per response was 54% lower than traditional direct mail campaigns. The average increase in sales from the CVDP projects was 93%. * CVDP – Color Variable Digital Print Interquest 2004 VI Opportunities © 2004 GAMIS/Printing Industries of America What is your average direct mail response rate? What if you could lift your current response rate 15 - 20+ percent…or greater?
  • Plus 44% Plus 45% Plus 135% Plus 500% Source: Romano & Broudy 3 4 1 2 5 1:1 Communications Adding Personalization to B/W copy Adding C o l o r only…w/o Personalization Adding C o l o r and Personalization Adding C o l o r and Personalization and Variable Images
  • 1:1 Marketing Communications What is your average cost per catalog mailing?
    • What if you could supplement your planned catalog mailings with data driven:
    • Personalized Mini-Catalogs
    • and / or
    • Personalized Smart Postcards?
  • 1:1 Marketing Communications What if your Personalized Smart Postcards or Personalized Mini-Catalogs could direct your customers to there own Personalized Website and Emails … with offers only they might enjoy based upon their buying history?
    • Print
    • Email
    • Web
    1:1 Communications Integrated “Cross Media” with FCI = Results: The following slides is only one example of how we can help you achieve better results.
  • Personalization w/ Text & Graphics Variable Image <First Name>, Thank you for purchasing the <Product Name>. Your accessories are just a “click” away. Personalized URL / Variable Database Template Rules Master Front Page Template - One Click Away Campaign Image 3 Image 2 Image 1 If Product = Model = QS-64 then <image 1> If Product = Model = ST062 then <image 2> If Product = Model = DOUB010500 then <image 2> If Product = Model = QS-64 then <Product Name> If Product = Model = ST062 then <Product Name> If Product = Model = 16IN DJL-06R then <Product Name> Address Accessories Gender Last Name First Name 129 Ross Ave. Anywhere, KY 40204 1051500 1051607 F Ryan Linda 125 Ross Ave. Anywhere, KY 40204 WS0400 HB0400 F Connors Sarah 123 Ross Ave. Anywhere, KY 40204 J6A QSJ5M M Smith Jeffrey Image Library Product Name If Product = Model = QS-64 then Product Name = < Baby Jogger Q-Series Single > If Product = Model = ST062 then Product Name = < BOB Ironman Sport Utility Stroller 2006 > If Product = Model = DOUB010500 then Product Name = < Phil and Ted’s e3 Buggy with Doubles Seat > Recent Products Purchased QS-64 ST062 DOUB-10500 Blue Pony .net
  • Jeffrey, Thank you for purchasing the Baby Jogger Q-Series Single. Your accessories are just a “click” away. www.BluePony.net/jeffrey.1234 Post Card 1 – One Click Away Campaign Blue Pony . net
  • Post Card 1 – One Click Away Campaign Jeffrey, Thank you for purchasing the Baby Jogger Q-Series Single. Your accessories are just a “click” away. www.BluePony.net/jeffrey.1234 Post Card 1 – One Click Away Campaign Variable Image Variable Data Blue Pony . net
  • Post Card 2 – One Click Away Campaign Sarah, Thank you for purchasing the BOB Ironman Sport Utility Stroller 2006. Your accessories are just a “click” away. www.BluePony.net/sarah.1234 Post Card 2 – One Click Away Campaign Blue Pony . net
  • Variable Image Post Card 2 – One Click Away Campaign Sarah, Thank you for purchasing the BOB Ironman Sport Utility Stroller 2006. Your accessories are just a “click” away. www.BluePony.net/sarah.1234 Post Card 2 – One Click Away Campaign Variable Data Blue Pony . net
  • Post Card 3 – One Click Away Campaign Linda, Thank you for purchasing the Phil and Ted’s e3 Buggy with Doubles Seat. Your accessories are just a “click” away. www.BluePony.net/linda.1234 Post Card 3 – One Click Away Campaign                               Blue Pony . net
  • Linda, Thank you for purchasing the Phil and Ted’s e3 Buggy with Doubles Seat. Your accessories are just a “click” away. www.BluePony.net/linda.1234 Post Card 3 – One Click Away Campaign Variable Data Variable Image Blue Pony . net
  • Personalization w/ Text & Graphics Database Template Rules Master Back Page Template – One Click Away Campaign BluePony.net 2200 Ampere Drive Louisville, KY 40299 Address Accessories Product Family Last Purchase Gender Last Name First Name 129 Ross Ave. Anywhere, KY 40204 1051500 1051607 DOUB-10500 F Ryan Linda 125 Ross Ave. Anywhere, KY 40204 WS0400 HB0400 ST062 F Connors Sarah 123 Ross Ave. Anywhere, KY 40204 J6A QSJ5M QS-64 M Smith Jeffrey WS0400 J6A QSJ5M Product Image Library Product Description Text Library Baby Jogger Belly Bar The Baby Jogger Belly Bar adds safety and comfort for your child. Item# 15140 Average Rating:                             Price: $29.95 J6A 1st most recent product purchase, then product image library <sku> 2nd most recent product purchase, then add product image library <sku> 1st most recent product purchase, then text description library <sku> 2nd most recent product purchase, then text description library <sku> Variable Images 1 st Image 2 nd Image <First Name> <Last Name> <Address> Personalized URL / Variable Variable Product Description Text Product 1 Product 2
  • Jeffrey, Visit your own Blue Pony web store at www.BluePony.net/jeffrey.1234 Jeffrey Smith 123 Ross Ave. Anywhere, KY 40204 Post Card 1 – One Click Away Campaign BluePony.net 2200 Ampere Drive Louisville, KY 40299 Baby Jogger Q-Series Bug Canopy Each model is made out of a finely woven mesh. The bug canopy completely encloses the front and sides of the stroller while providing ventilation. This helps keep flying insects and bugs out of your stroller and away from your child. Item#QSJ5M                             Your Price $34.95 Baby Jogger Belly Bar The Baby Jogger Belly Bar adds safety and comfort for your child. Item#J6A           Your Price $29.95
  • Jeffrey, Visit your own Blue Pony store at www.BluePony.net/jeffrey.1234 Jeffrey Smith 123 Ross Ave. Anywhere, KY 40204 Post Card 1 – One Click Away Campaign BluePony.net 2200 Ampere Drive Louisville, KY 40299 Baby Jogger Q-Series Bug Canopy Each model is made out of a finely woven mesh. The bug canopy completely encloses the front and sides of the stroller while providing ventilation. This helps keep flying insects and bugs out of your stroller and away from your child. Item#QSJ5M                                Your Price $34.95 Variable Images Variable Text Baby Jogger Belly Bar The Baby Jogger Belly Bar adds safety and comfort for your child. Item#J6A                             Your Price $29.95
  • Sarah, Visit your own Blue Pony web store at www.BluePony.net/sarah.1234 Sarah Connors 125 Ross Ave. Anywhere, KY 40204 Post Card 2 – One Click Away Campaign BluePony.net 2200 Ampere Drive Louisville, KY 40299 BOB Weather Shield The BOB Weather Shield is made of PVC coated nylon with clear mylar windows. The seams are high frequency welded, making the weather shield 100% waterproof. Weather Shields are available for both single and double strollers. . Item# WS0400                             Your Price $35.95 BOB Handlebar Console The Handlebar Console provides the stroller user with two watterbottle or drink holders along with a zippered storage compartment for keys, cell phones or other small items. Made from a Rip-stop Polyester, and attaching with four velcro straps to any bob single or double strollers. Item# HB0400                             Your Price $17.06
  • Sarah, Visit your own Blue Pony web store at www.BluePony.net/sarah.1234 Sarah Connors 125 Ross Ave. Anywhere, KY 40204 Post Card 2 – One Click Away Campaign BluePony.net 2200 Ampere Drive Louisville, KY 40299 Bob Weather Shield The BOB Weather Shield is made of PVC coated nylon with clear mylar windows. The seams are high frequency welded, making the weather shield 100% waterproof. Weather Shields are available for both single and double strollers. Item# WS0400                             Your Price $35.95 BOB Handlebar Console The Handlebar Console provides the stroller user with two watterbottle or drink holders along with a zippered storage compartment for keys, cell phones or other small items. Made from a Rip-stop Polyester, and attaching with four velcro straps to any bob single or double strollers. Item# HB0400                             Your Price $17.06 Variable Images Variable Text
  • Linda, Visit your own Blue Pony web store at www.BluePony.net/linda.1234 Linda Ryan 129 Ross Ave. Anywhere, KY 40204 Post Card 3 – One Click Away Campaign BluePony.net 2200 Ampere Drive Louisville, KY 40299 Phil and Ted’s e3 Backpac X This versatile bacpac is a nursery bag without looking like it. Clips onto just about any buggy. 3 compartments keep wet/dry, food etc separate. Change Mat, wet pouch stored inside. Height 40cm Item# 1051607                             Your Price $39.95 BOB Weather Shield The BOB Weather Shield is made of PVC coated nylon with clear mylar windows. The seams are high frequency welded, making the weather shield 100% waterproof. Weather Shields are available for both single and double strollers. . Item# WS0400                             Your Price $35.95
  • Linda, Visit your own Blue Pony web store at www.BluePony.net/linda.1234 Linda Ryan 129 Ross Ave. Anywhere, KY 40204 Post Card 3 – One Click Away Campaign BluePony.net 2200 Ampere Drive Louisville, KY 40299 Phil and Ted’s e3 Backpac X This versatile bacpac is a nursery bag without looking like it. Clips onto just about any buggy. 3 compartments keep wet/dry, food etc separate. Change Mat, wet pouch stored inside. Height 40cm . Item# 1051607                             Your Price $39.95 Phil and Ted’s e3 Travel System Lift your existing car seat straight into your e3 Buggy and click baby in safely. Fits most major car seat brands. Item# 1051500                             Your Price $24.95 Variable Text Variable Images
  • Confirmation Email 1-One Click Away Campaign Dear Jeffrey Smith, Thank you for ordering Baby Jogger Q Series Single , it was shipped on 12/06/08. If you have any questions regarding your order, please contact our customer service agents at [email_address] or call us at 1-800-777-7777. Order and Shipping Information Order Number: 665727 Order Date: 12/06/08 Shipping to: Jeffrey Smith Item Number: QS-64 123 Ross Ave. Tracking Number: 1Z8314210348625977 Anywhere, KY 40204 Shipping Method: UPS Here are the Most Popular Accessories for the Baby Jogger Q Series Single !! Please Click on your Personalized Web Page to learn More! www.BluePony.com/jeffrey.1234 Blue Pony .net
  • Confirmation Email 1-One Click Away Campaign Confirmation Email 2-One Click Away Campaign Dear Sarah Connors, Thank you for ordering BOB Ironman Sport Utility Stroller 2006 , it was shipped on 12/06/08. If you have any questions regarding your order, please contact our customer service agents at [email_address] or call us at 1-800-777-7777. Order and Shipping Information Order Number: 665728 Order Date: 12/06/06 Shipping to: Sarah Connors Item Number: ST062 125 Ross Ave. Tracking Number: 1Z8314210348625978 Anywhere, KY 40204 Shipping Method: UPS Here are the Most Popular Accessories for the BOB Ironman Sport Utility Stroller 2006 !! Please Click on your Personalized Web Page to learn More! www.BluePony/sarah.1234 Blue Pony .net
  • Confirmation Email 1-One Click Away Campaign Confirmation Email 3-One Click Away Campaign Dear Linda Ryan, Thank you for ordering Phil & Ted’s e3 Buggy with Double Seats , it was shipped on 12/06/08. If you have any questions regarding your order, please contact our customer service agents at [email_address] or call us at 1-800-777-7777. Order and Shipping Information Order Number: 665729 Order Date: 12/06/06 Shipping to: Linda Ryan Item Number: DOUB-10500 129 Ross Ave. Tracking Number: 1Z8314210348625979 Anywhere, KY 40204 Shipping Method: UPS Here are the Most Popular Accessories for the Phil & Ted’s e3 Buggy with Double Seats !! Please Click on your Personalized Web Page to learn More! www.BluePony.net/linda.1234 Blue Pony .net
  • Personalized URL Page 1-One Click Away Campaign Shop By Type
      • What's New
      • On Sale!
      • Clearance
      • Strollers
      • Car Seats
      • Jogging Strollers
      • Double Strollers
      • Triple Strollers
      • Travel Systems
      • Bicycle Trailers
      • Bedding
      • Baby Carriers
      • High Chairs
      • Toys
      • Diaper Bags
      • Rockers and Bouncers
      • Play Yards
      • Baby Monitors
      • Gifts For Everyone
    Search About Us Order Status Ratings Privacy Help Jeffrey, Welcome to your Personal Blue Pony page. Here are the most popular accessories that go with your new Baby Jogger Q Series Single . Why Shop at BluePony: BluePony has helped thousands of new parents find the best strollers and car seats for their babies at a great price. We want to do the same for you. That’s why we offer: 1. Live Stroller Experts to answer your questions 800-777-7777 2. Free Shipping On all orders over $100 3. No Risk 30-Day Money Back Guarantee Have a question? Give us a call at 800-777-7777) or email us at help@ bluepony .net To learn more about what makes BluePony different please visit our About Us page. Privacy: BluePony will not share or exchange any information that you provide (including e-mail addresses) Security: All personal information that you submit is encrypted and secure. Baby Jogger Belly Bar The Baby Jogger Belly Bar adds safety and comfort for your child. Item#J6A                             Your Price $29.95 Baby Jogger Q-Series Bug Canopy Each model is made out of a finely woven mesh. The bug canopy completely encloses the front and sides of the stroller while providing ventilation. This helps keep flying insects and bugs out of your stroller and away from your child. Item#QSJ5M                                Your Price $34.95 Blue Pony . net 800-777-7777 Open 24-7 Everyday
  • Personalized URL Page 2-One Click Away Campaign Shop By Type
      • What's New
      • On Sale!
      • Clearance
      • Strollers
      • Car Seats
      • Jogging Strollers
      • Double Strollers
      • Triple Strollers
      • Travel Systems
      • Bicycle Trailers
      • Bedding
      • Baby Carriers
      • High Chairs
      • Toys
      • Diaper Bags
      • Rockers and Bouncers
      • Play Yards
      • Baby Monitors
      • Gifts For Everyone
    Search About Us Order Status Ratings Privacy Help Sarah, Welcome to your Personal Blue Pony Page. Here are the most popular accessories that go with your brand new BOB Ironman Sport Utility Stroller 2006 . Why Shop at BluePony: BluePony has helped thousands of new parents find the best strollers and car seats for their babies at a great price. We want to do the same for you. That’s why we offer: 1. Live Stroller Experts to answer your questions 800-777-7777 2. Free Shipping On all orders over $100 3. No Risk 30-Day Money Back Guarantee Have a question? Give us a call at 800-777-7777) or email us at [email_address] To learn more about what makes BluePony different please visit our About Us page. Privacy: BluePony will not share or exchange any information that you provide (including e-mail addresses Security: All personal information that you submit is encrypted and secure. Bob Weather Shield The BOB Weather Shield is made of PVC coated nylon with clear mylar windows. The seams are high frequency welded, making the weather shield 100% waterproof. Weather Shields are available for both single and double strollers. Item# WS0400                             Your Price $35.95 BOB Handlebar Console The Handlebar Console provides the stroller user with two watterbottle or drink holders along with a zippered storage compartment for keys, cell phones or other small items. Made from a Rip-stop Polyester, and attaching with four velcro straps to any bob single or double strollers. Item# HB0400                             Your Price $17.06 Blue Pony . net 800-777-7777 Open 24-7 Everyday
  • Personalized URL Page 3-One Click Away Campaign Shop By Type
      • What's New
      • On Sale!
      • Clearance
      • Strollers
      • Car Seats
      • Jogging Strollers
      • Double Strollers
      • Triple Strollers
      • Travel Systems
      • Bicycle Trailers
      • Bedding
      • Baby Carriers
      • High Chairs
      • Toys
      • Diaper Bags
      • Rockers and Bouncers
      • Play Yards
      • Baby Monitors
      • Gifts For Everyone
    Search About Us Order Status Ratings Privacy Help Linda , Welcome to your Personal Blue Pony page. Here are the most popular accessories that go with your brand new Phil & Ted’s e3 Buggy with Doubles Seat . Why Shop at BluePony: BluePony has helped thousands of new parents find the best strollers and car seats for their babies at a great price. We want to do the same for you. That’s why we offer: 1. Live Stroller Experts to answer your questions 800-777-7777 2. Free Shipping On all orders over $100 3. No Risk 30-Day Money Back Guarantee Have a question? Give us a call at 800-777-7777) or email us at help@ bluepony .net To learn more about what makes BluePony different please visit our About Us page. Privacy: BluePony will not share or exchange any information that you provide (including e-mail addresses Security: All personal information that you submit is encrypted and secure. Phil and Ted’s e3 Backpac X This versatile bacpac is a nursery bag without looking like it. Clips onto just about any buggy. 3 compartments keep wet/dry, food etc separate. Change Mat, wet pouch stored inside. Height 40cm . Item# 1051607                             Your Price $39.95 Phil and Ted’s e3 Travel System Lift your existing car seat straight into your e3 Buggy and click baby in safely. Fits most major car seat brands. Item# 1051500                             Your Price $24.95 Blue Pony . net 800-777-7777 Open 24-7 Everyday
  • SURVEY 1 - One Click Away Campaign Jeffrey , By completing this brief survey you can get 10% off your next online order!
    • What is your Age?
      • 18 – 23
      • 24 - 35
      • 36 – 45
      • 46 – 55
      • 56 +
    • What are your favorite search engines?
      • Google
      • Yahoo
      • MSN/Live
      • Ask
      • AOL
      • Netscape
    • Are you Male or Female?
      • Male
      • Female
    • Would you be interested in joining our Buyer’s Club? You would receive monthly emails and 15% off discontinued items.
      • Yes
      • No
    • What is your highest level of Education?
      • High school or GED
      • College Degree
      • Masters
      • Doctorate
    • Do you frequently check your email?
      • Yes
      • No
    • What is your email address?
    • Yes! I would like to receive the weekly newsletter .
    • Where else do you buy children’s products?
    9. How often do you buy online per year?
    • Would you be interested in a Blue Pony Visa credit card?
      • Yes
      • No
  • SURVEY 2 - One Click Away Campaign Sarah, By completing this brief survey you can get 10% off your next online order!
    • What is your Age?
      • 18 – 23
      • 24 - 35
      • 36 – 45
      • 46 – 55
      • 56 +
    • What are your favorite search engines?
      • Google
      • Yahoo
      • MSN/Live
      • Ask
      • AOL
      • Netscape
    • Are you Male or Female?
      • Male
      • Female
    • Would you be interested in joining our Buyer’s Club? You would receive monthly emails and 15% off discontinued items.
      • Yes
      • No
    • What is your highest level of Education?
      • High school or GED
      • College Degree
      • Masters
      • Doctorate
    • Do you frequently check your email?
      • Yes
      • No
    • What is your email address?
    • Yes! I would like to receive the weekly newsletter .
    • Where else do you buy children’s products?
    9. How often do you buy online per year?
    • Would you be interested in a Blue Pony Visa credit card?
      • Yes
      • No
    • Increase customer loyalty
    • Increase revenue per customer
    • Increase return on direct marketing investment
    • Increase response rates
    • Decrease catalog expense (production, mail, etc)
    • Increase customer data mining opportunities
    1:1 Communications FCI can help you:
    • Better customers
    • Increased revenues
    • Lower cost
    1:1 Marketing Communications Personalized communications will help you achieve: Contact Joe Leist – 502 214-4462 [email_address]