AWS Presentation

Switchfast Lunch and Learn: Amazon Web Services Overview Presented by John Lechowicz Wednesday February 20 th , 2008

Amazon Web Services: What are they? The Amazon Web Services (AWS) are a collection of remote computing services (also called web services) offered over the Internet by Amazon.com as a result of an 11 year and $2 billion dollar investment by the company and was developed with the following characteristics in mind: Originally launched in July of 2002, it has over the years grown to encompass several individual services built using REST and SOAP interfaces to allow for development on any internet platform.
Elastic capacity both up and down
Fast response time
24/7 availability
Rock solid reliability

Amazon Web Services: Who uses them? According to Amazon, over 200,000+ developers, start-ups, and Fortune 1000 are building applications that use the AWS technologies.
Some examples:
Facebook Application developers
37Signals
Webmail.us
Von Kempelen

Catalog of Services
Amazon Elastic Compute Cloud (EC2)
Amazon Simple Storage Services (S3)
Amazon Simple Queue Services (SQS)
Amazon Mechanical Turk (Mturk)
Amazon Flexible Payment Services (FPS)
Amazon Simple DB (SDB)
Alexa Web Services

Amazon Elastic Computing Cloud (EC2) – Beta

Amazon Elastic Computing Cloud (EC2) – Beta Overview Security Flexibility Reliability Ease Of Control Elasticity EC2 Functionality

Amazon Elastic Computing Cloud (EC2) - Beta Instance Types
1.7 GB Memory
1 EC2 Compute Unit (1 virtual core with 1 EC2 Compute Unit)
160 GB instance storage (150 GB plus 10 GB root Partition)
32-bit Platform
7.5 GB Memory
4 EC2 Compute Units (2 virtual core with 2 EC2 Compute Unit)
850 GB instance storage (2 x 420 GB plus 10 GB root Partition)
64-bit Platform
15 GB Memory
8 EC2 Compute Units (4 virtual core with 2 EC2 Compute Unit)
1,690 GB instance storage (4 x 420 GB plus 10 GB root Partition)
64-bit Platform
Small Instance (Default) Large Instance Extra Large Instance

Amazon Elastic Computing Cloud (EC2) - Beta Pricing
$0.10 per instance
$0.40 per instance
$0.80 per instance
Small Instance (Default) Large Instance Large Instance All Instances $0.10 per GB - all data transfer in $0.18 per GB - first 10 TB / month data transfer out $0.16 per GB - next 40 TB / month data transfer out $0.13 per GB - data transfer out / month over 50 TB Data transfer "in" and "out" refers to transfer into and out of Amazon EC2. Data transferred within the Amazon EC2 environment, or between Amazon EC2 and Amazon S3 or Amazon SimpleDB, is free of charge (i.e., $0.00 per GB), except data transferred between Amazon EC2 and Amazon S3-Europe, which will be charged at regular rates. All other Amazon S3 storage and request charges will still apply

Amazon Elastic Computing Cloud (EC2) - Beta Windows OS Instances Can EC2 support Windows instances? YES! The process is a bit complicated and lengthy, but in a nutshell…
Create a LinuxUnix based AMI with a copy of QEMU , an open source processor emulator, configured to run an image of your Windows OS of choice.
Upload the AMI to your S3 account.
Using the EC2 API, create an instance of the AMI you just uploaded.
The instance returns an IP address of the image, RDP using that IP address to access the image like it was any other Windows machine.
However…Instantiating more than once instance of a valid Windows OS is technically a violation of the licensing agreement. A complete tutorial on the above can be found here .

Amazon Simple Storage Services (S3)

Amazon Simple Storage Services (S3) Features
Provides easy, reliable access to data “objects” ranging in size from 1 byte to 5 Gigabytes.
Objects are stored in “buckets” which can be accessed over via HTTP or Bit-Torrent protocols. Buckets are globally accessible.
Has built-in access modifiers, rights management, and authentication systems.
Buckets can be geographically stored in either the United States or Europe.

Amazon Simple Storage Services (S3) Pricing
Storage $0.15 per GB-Month of storage used
Data Transfer $0.10 per GB - all data transfer in $0.18 per GB - first 10 TB / month data transfer out $0.16 per GB - next 40 TB / month data transfer out $0.13 per GB - data transfer out / month over 50 TB
Requests $0.01 per 1,000 PUT or LIST requests $0.01 per 10,000 GET and all other requests* * No charge for delete requests
Storage $0.18 per GB-Month of storage used
Requests $0.012 per 1,000 PUT or LIST requests $0.012 per 10,000 GET and all other requests* * No charge for delete requests
United States Europe Data transfer "in" and "out" refers to transfer into and out of Amazon S3. Data transferred between Amazon EC2 and Amazon S3, is free of charge (i.e., $0.00 per GB), except data transferred between Amazon EC2 and Amazon S3-Europe, which will be charged at regular rates. Storage and bandwidth size includes all file overhead.

Amazon Simple Queue Services (SQS)

Amazon Simple Queue Services (SQS) Overview
Developers can create an unlimited number of Amazon SQS queues, each of which can send and receive an unlimited number of messages.
New messages can be added to a queue at any time. The message body can contain up to 8 KB of text in any format.
A computer can check a queue at any time for messages waiting to be read.
A message is "locked" while a computer is processing it, keeping other computers from trying to process it simultaneously. If processing fails, the lock will expire and the message will again be available.
Messages can be retained in queues for up to 4 days.
Developers can access Amazon SQS through standards-based SOAP and Query interfaces designed to work with any Internet-development toolkit.
Often used by developers as the “glue” for other AWS applications.

Requests $0.01 per 10,000 Amazon SQS Requests ($0.000001 per Request) Amazon SQS requests are CreateQueue, ListQueues, DeleteQueue, SendMessage, ReceiveMessage, DeleteMessage, SetQueueAttributes and GetQueueAttributes
Amazon Simple Queue Services (SQS) Pricing Data transfer "in" and "out" refers to transfer into and out of Amazon SQS. Data transferred between Amazon SQS and Amazon EC2 is free of charge (i.e., $0.00 per GB)

Amazon Mechanical Turk (Mturk) - Beta

Amazon Mechanical Turk (Mturk) - Beta Overview
“ Artificial Artificial Intelligence”
Define your HITs, including the specific output desired, the format of the output, how you display your work items and how much you will pay to have them completed.
Load millions of HITs into the marketplace to be completed.
Qualify your workforce: if special skills are required to complete your tasks, you can require that workers pass a qualification test before they are allowed to work on your HITs. Alternately, you can require that a worker has historically completed a minimum percentage of their tasks correctly or a minimum number of previous HITs in order to qualify for your HIT.
Only pay for quality work. Once your work items have been completed, you have the ability to review the results and accept or reject them. You only pay for accepted work.
Retrieve the results. Using the web services APIs, developers can retrieve the results and integrate them directly into their applications.

Amazon Mechanical Turk (Mturk) - Beta Explanation of term “Mechanical Turk”
In 1769, Hungarian nobleman Wolfgang von Kempelen astonished Europe by building a mechanical chess-playing automaton that defeated nearly every opponent it faced. A life-sized wooden mannequin, adorned with a fur-trimmed robe and a turban, was seated on a wooden cabinet and toured Europe confounding such brilliant challengers as Benjamin Franklin and Napoleon Bonaparte. To persuade skeptical audiences, Kempelen would slide open the cabinet's doors to reveal the intricate set of gears, cogs and springs that powered his invention. He convinced them that he had built a machine that made decisions using artificial intelligence. What they did not know was the secret behind the mechanical Turk: a chess master cleverly concealed inside.

Paying for Completed Work
Payments for completed HITs are managed by Amazon Payments. Before you can submit HITs to the Amazon Mechanical Turk marketplace, you need to prepay for them with a credit card, bank account, or Amazon Payments account balance. The amount associated with the HIT (price and bonus), along with the commission charged by Amazon Mechanical Turk, is automatically deducted from your Prepaid HIT balance when you approve a HIT result and the worker is paid.
Amazon Mechanical Turk (Mturk) - Beta Pricing Amazon Mechanical Turk collects a 10% commission on top of the amount you (the "Requester") have paid someone to complete your Human Intelligence Tasks ("HITs"). The minimum commission charge is $0.005 per HIT.

Amazon Flexible Payment Services (FPS) – Limited Beta

Amazon Flexible Payment Services (FPS) – Limited Beta Overview
Send and receive money using credit card, bank account or Amazon Payments balance transfer as payment methods.
Create "Payment Instructions" to define conditions and constraints desired for a given transaction, and programmatically obtain payment authorizations or "tokens" that represent these Payment Instructions from customers.
Execute one-time, multiple, or recurring payments on behalf of customers.
Aggregate micro-transactions into a single larger transaction using Prepaid and Postpaid capabilities.
Build payment applications where you are neither the sender nor the recipient of funds. You can build marketplace applications that enable the movement of money between two third parties.
View account balances, transaction histories, and transaction details on the Amazon Payments web site .
Utilize the Amazon FPS sandbox to build and test applications without using real money or incurring any transaction charges.
Integrate Amazon FPS into your website in minutes with our copy-and-paste "Pay Now" Widget .

Amazon Flexible Payment Services (FPS) – Limited Beta Pricing For transactions >= $10 For transactions < $10 For Amazon Payments balance transfers < $0.05
1.5% + $0.01 for Amazon Payments balance transfers
2.0% + $0.05 for bank account debits
2.9% + $0.30 for credit card
1.5% + $0.01 for Amazon Payments balance transfers
2.0% + $0.05 for bank account debits
5.0% + $0.05 for credit card
20% of the transaction amount, with a minimum fee of $0.0025
Qualified developers can apply for the following monthly volume discounts for credit card transactions:
2.5% + $0.30 per transaction for payment volume from $3K- $10K
2.2% + $0.30 per transaction for payment volume from $10K - $100K
1.9% + $0.30 per transaction for payment volume over $100K

Amazon Simple Database (SDB) – Limited Beta

Amazon Simple Database (SDB) – Limited Beta Overview
Amazon SDB is a fast, simple solution to having organized, structured data on the web
Follows the following hierarchy: Domain -◊ Item -◊ Attribute
Indexed data
Redundancy storage
NOT to be confused with a RDBMS (Relational Database Management System)

Amazon Simple Database (SDB) – Limited Beta RDBMS vs SDB
Data stored in SDB is type-less
Domains are schema-free
Items can have at max 256 attributes
Attributes can contain values of 1,024 bytes or less
SDBs do not store or use Stored Procedures
SDBs do not have reporting services or management tools
Think of an ASDB as a sort of Excel Spreadsheet

Amazon Simple Database (SDB) – Limited Beta Pricing Machine Utilization - $0.14 per Amazon SimpleDB Machine Hour consumed Amazon SimpleDB measures the machine utilization of each request and charges based on the amount of machine capacity used to complete the particular request ( QUERY , GET , PUT , etc.), normalized to the hourly capacity of a circa 2007 1.7 GHz Xeon processor. Data Transfer $0.10 per GB - all data transfer in $0.18 per GB - first 10 TB / month data transfer out $0.16 per GB - next 40 TB / month data transfer out $0.13 per GB - data transfer out / month over 50 TB Data transfer "in" and "out" refers to transfer into and out of Amazon SimpleDB. Data transferred between Amazon SimpleDB and other Amazon Web Services is free of charge (i.e., $0.00 per GB). Structured Data Storage - $1.50 per GB-month

Alexa Web Services

Alexa Web Services: Overview Rolled into the AWS umbrella of services, Alexa , the “Web Information Company” (Owned by Amazon), has also enabled developers to utilize services that have access to Alexa’s vast resources of information is has collected about the web. These services include:
Alexa Thumbnail Service
Alexa Web Information Search
Alexa Web Search
Alexa Top Sites

Alexa Web Services: Thumbnail Service The Alexa Site Thumbnail web service provides developers with programmatic access to thumbnail images for the home pages of web sites. It offers access to Alexa's large and growing collection of images, gathered from its comprehensive web crawl.
Pay only for what you use. There is no minimum fee, and no start-up cost.
$0.0002 / thumbnail returned (i.e. $0.20 per 1,000 thumbnails)
No charge if the thumbnail does not exist

Alexa Web Services: Web Information Service The Alexa Web Information Service makes Alexa's vast repository of information about the traffic and structure of the web available to developers.
Features
Gather information about web sites, including traffic data, contact information, related links and more.
Access historical traffic data for web sites to analyze growth and understand the effects of specific events on web site traffic
Build a web directory into your web site or service using an Alexa enhanced DMOZ-based browse service
Access the list of sites linking to any given site
Pricing
Pay only for what you use. There is no minimum fee, and no start-up cost.
$0.00015 per request ($0.15 for 1,000 requests)

Putting It All Together Possible Solutions
Creating a web tool that will allow the storage of video clips that can handle multiple users trying to download at once that provides a transcript of the video once it is completed.
Provide off-site storage of data base backups that can be accessed by authorized users from any PC.
Allow users a safe and reliable way to buy and sell merchandise and services online.
Provide a service for users to upload photos by the hundreds, and then resize/crop using a web interface.

Questions?

AWS Presentation

by jlechowicz

Accessibility

Categories

Upload Details

Usage Rights

Statistics

AWS Presentation Presentation Transcript