The Mobile Ecosystem - APIs & Opportunities

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Should larger companies integrate themselves in the mobile ecosystem? What are the new channels that are available? What risks & rewards are available for opening up your data? This presentation for Montreal Mobile Mondays seeks to answer them.

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The Mobile Ecosystem - APIs & Opportunities

  1. 1. The Mobile Ecosystem: APIs and Opportunities Sylvain Carle - Praized, MobileDev Camp Jean-Luc David - YPG & Yellow API.comCopyright © momomo Mobile Monday Montreal . All rights reserved
  2. 2. MobileTeach Montreal 2011. • 4 days of training on all major mobile platforms • 9 sessions on Android and cross-platform (Mono) • 5 sessions on iPhone and iPad • Many sessions on Windows Phone 7 and Silverlight • Day-long workshop on Windows Phone 7 (June 3rd) • G0005GUVSM - $100 Rebate Code Free Pass Draw http://devteach.com/mobileteachCopyright © momomo Mobile Monday Montreal . All rights reserved
  3. 3. Big Business & the Mobile Ecosystem. “Should larger companies integrate themselves in the mobile ecosystem?”Copyright © momomo Mobile Monday Montreal . All rights reserved
  4. 4. 3 Key Questions. • Where are the mobile opportunities? • Where are the new channels? • What are the risks/rewards of an open model?Copyright © momomo Mobile Monday Montreal . All rights reserved
  5. 5. Mobile is sexy.Copyright © momomo Mobile Monday Montreal . All rights reserved
  6. 6. Canadian Smartphone Users.Copyright © momomo Mobile Monday Montreal . All rights reserved
  7. 7. Low Mobile Penetration. • United States • Australia • UK • Jamaica Number of mobile % of Last Rank Country or region Population phones population updated — World Over 5 billion 6,909,500,000[1] 2010[2] February 1 China 863,000,000 1,341,000,000[3] 2011[4] February 2 India 791,381,574 1,210,193,422[5] 66.36 2011[6] Q3 34 Canada 24,037,372 34,238,035 70.2 2010[36Copyright © momomo Mobile Monday Montreal . All rights reserved
  8. 8. Early days for LBS. Do you know if your mobile device has a GPS feature? Moderate Awareness Low UsageCopyright © momomo Mobile Monday Montreal . All rights reserved
  9. 9. Apps vs Mobile Web. Application Mobile WebsiteCopyright © momomo Mobile Monday Montreal . All rights reserved
  10. 10. Canadian Developers Ecosystem. Population: 2 MillionCopyright © momomo Mobile Monday Montreal . All rights reserved
  11. 11. What platforms do developers build on? # of % of Selections Responses Responses Online/browser 445 41% Mobile 346 32% Online/widget 165 15% Desktop (Silverlight, AIR) 94 9% Hardware 34 3%Copyright © momomo Mobile Monday Montreal . All rights reserved
  12. 12. Morgan Stanley Report. Mary Meeker, Morgan StanleyCopyright © momomo Mobile Monday Montreal . All rights reserved
  13. 13. Yellow Pages Group. 2+ Million Downloaded Applications Application #1 in Productivity Category in Canada Per AppleCopyright © momomo Mobile Monday Montreal . All rights reserved
  14. 14. Case Study.Yellow Pages Grouphas changedCopyright © momomo Mobile Monday Montreal . All rights reserved
  15. 15. Think like an astronaut.Copyright © momomo Mobile Monday Montreal . All rights reserved
  16. 16. What’s an API? - Robert Scoble Author of tech blog ScobleizerCopyright © momomo Mobile Monday Montreal . All rights reserved
  17. 17. Web & API Evolution. John Musser Founder, Programmable WebCopyright © momomo Mobile Monday Montreal . All rights reserved
  18. 18. Business Model Evolution.Copyright © momomo Mobile Monday Montreal . All rights reserved
  19. 19. • YellowAPI was launched on September 17th, 2010 • 700 developers signed upCopyright © momomo Mobile Monday Montreal . All rights reserved
  20. 20. Closed API Model. Applications Technology Content Business Listings / Media Reviews Profile AdvertisersCopyright © momomo Mobile Monday Montreal . All rights reserved
  21. 21. Open API Model. Applications Technology Content Business Listings / Media Reviews Profile AdvertisersCopyright © momomo Mobile Monday Montreal . All rights reserved
  22. 22. Open APIs from 2005-2010. 2500 2000 1500 1000 500 0 2005 2006 2007 2008 2009 2010 Data from Programmable WebCopyright © momomo Mobile Monday Montreal . All rights reserved
  23. 23. Why use an API? Question 4 Why do you work with APIs? Question 4 # of % of Selections Responses Responses Fun, Fame & Glory 267 37% My employer pays me to 257 36% Make extra money outside of my day job 120 17% Other 70 10% Fun, Fame & Glory My employer pays me to 300 200 Make extra money outside of my day job 100 Other 0 •Total Registration Survey Size – 530Copyright © momomo Mobile Monday Montreal . All rights reserved
  24. 24. Mobile is driving APIs. Pageview growth: NPR.org vs NPR mobile Source: NPRCopyright © momomo Mobile Monday Montreal . All rights reserved
  25. 25. Searches on YP by Platform. Mobile Web 60% 15% 15% 10%Copyright © momomo Mobile Monday Montreal . All rights reserved
  26. 26. App Store Growth. 350 7 300 6 250 iOS Apps Available 5 iOS App Downloads Thousands 200 4 Billions 150 3 100 2 50 1 0 0 Jul-10 Mar-09 May-09 Mar-10 May-10 Jul-08 Sep-08 Nov-08 Jan-09 Jul-09 Nov-09 Sep-09 Jan-10 Sep-10 Data from WikipediaCopyright © momomo Mobile Monday Montreal . All rights reserved
  27. 27. API Business Models. Programmable WebCopyright © momomo Mobile Monday Montreal . All rights reserved
  28. 28. API Kung Fu. Simple is beautifulCopyright © momomo Mobile Monday Montreal . All rights reserved
  29. 29. SDKs & Tools. • New Data Sets • Social API • Monetization http://www.yellowapi.com/sdkCopyright © momomo Mobile Monday Montreal . All rights reserved
  30. 30. Incubation.Copyright © momomo Mobile Monday Montreal . All rights reserved
  31. 31. Hackdays.Copyright © momomo Mobile Monday Montreal . All rights reserved
  32. 32. So what can they build in 6 hours?Copyright © momomo Mobile Monday Montreal . All rights reserved
  33. 33. Mobile Innovation.Copyright © momomo Mobile Monday Montreal . All rights reserved
  34. 34. Web Innovation.Copyright © momomo Mobile Monday Montreal . All rights reserved
  35. 35. Business Innovation.Copyright © momomo Mobile Monday Montreal . All rights reserved
  36. 36. Toilet Innovation.Copyright © momomo Mobile Monday Montreal . All rights reserved
  37. 37. Big Partners.Copyright © momomo Mobile Monday Montreal . All rights reserved
  38. 38. Summary. •Mobile opportunities are abound - early days •Developers & APIS provide an opportunity to scale your reach & impact. •Open models are being adopted by Netflix, Sears, Yellow Pages…are you open?Copyright © momomo Mobile Monday Montreal . All rights reserved
  39. 39. Merci! Thank You! Jean-Luc.David@ypg.com @jldavid linkedin.com/in/jldavidCopyright © momomo Mobile Monday Montreal . All rights reserved

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