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Rocket Fuel For Your API
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Rocket Fuel For Your API

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  • 1. Rocket Fuel for your API Jean-Luc DavidRocket Fuel for your API Canada Yellow Pages @jldavid
  • 2. September 17th, 2010 YellowAPI is born
  • 3. ZER0External Developers
  • 4. ZER0Live Apps
  • 5. 1. Find the fit.2. Remove friction.3. Market differently.4. Go where the consumer lives.
  • 6. Yellow Pages Group TraditionalMerchants Consumers
  • 7. Developers YellowAPI PlatformMerchants Consumers
  • 8. what i want •fame •money •curated content •great toolshint: trad marketing won’t work with him
  • 9. The secret to innovation?Invent something your users can hack,remake, and customize - then let themrun wild. - Frog Design
  • 10. 2.7M
  • 11. 1250+External Developers
  • 12. 30+Live Apps
  • 13. 1. Find the fit.2. Remove friction.3. Market differently.4. Go where the consumer lives. Jean-Luc DavidYellow Pages Canada yellowapi.com@jldavid @yellowapi

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