Rocket Fuel For Your API

Rocket Fuel for your API Jean-Luc DavidRocket Fuel for your API Canada Yellow Pages @jldavid

September 17th, 2010 YellowAPI is born

ZER0External Developers

ZER0Live Apps

1. Find the fit.2. Remove friction.3. Market differently.4. Go where the consumer lives.

Yellow Pages Group TraditionalMerchants Consumers

Developers YellowAPI PlatformMerchants Consumers

what i want •fame •money •curated content •great toolshint: trad marketing won’t work with him

The secret to innovation?Invent something your users can hack,remake, and customize - then let themrun wild. - Frog Design

1250+External Developers

30+Live Apps

1. Find the fit.2. Remove friction.3. Market differently.4. Go where the consumer lives. Jean-Luc DavidYellow Pages Canada yellowapi.com@jldavid @yellowapi

Rocket Fuel For Your API

by Jean-Luc David on Oct 19, 2011

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Rocket Fuel For Your API — Presentation Transcript

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http://us-w1.rockmelt.com	3
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