Rocket Fuel For Your API

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Rocket Fuel For Your API

  1. 1. Rocket Fuel for your API Jean-Luc DavidRocket Fuel for your API Canada Yellow Pages @jldavid
  2. 2. September 17th, 2010 YellowAPI is born
  3. 3. ZER0External Developers
  4. 4. ZER0Live Apps
  5. 5. 1. Find the fit.2. Remove friction.3. Market differently.4. Go where the consumer lives.
  6. 6. Yellow Pages Group TraditionalMerchants Consumers
  7. 7. Developers YellowAPI PlatformMerchants Consumers
  8. 8. what i want •fame •money •curated content •great toolshint: trad marketing won’t work with him
  9. 9. The secret to innovation?Invent something your users can hack,remake, and customize - then let themrun wild. - Frog Design
  10. 10. 2.7M
  11. 11. 1250+External Developers
  12. 12. 30+Live Apps
  13. 13. 1. Find the fit.2. Remove friction.3. Market differently.4. Go where the consumer lives. Jean-Luc DavidYellow Pages Canada yellowapi.com@jldavid @yellowapi

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