Dashboard: Graphic vs Text Data

Dashboard Graphical vs Textual Information

Agenda
Data is not Information
Getting Information from Data
Faster comprehension from graphical Information

Data Is
Contained in many disparate reports:
Bookings, billings, backlog, inventory, DSO, POS
These reports contain extraneous information:
Ship to address, salesperson, internal PN, etc.
Data must be mined to extract useful information
Requires SQL, QBE, or manual extraction
May require intermediate steps, i.e.
Sort, aggregate, categorize, etc.
Statistical analysis, seasonal variation, moving average…

From This: Excess Data

To This: Useful Information

Data vs Information
Information is data that has been:
Extracted, analyzed and synthesized
Information should be:
Available in real-time
Quick and easy to understand
Used to enable more informed decisions

Data vs Information: Example 1
Graphical Information:
Single data set
Faster to understand boundary conditions

Example 1: Text Slow to find the highest revenue, as we normally read from left to right

Example 1: Graphic Tallest bar is immediately recognized as the largest revenue

Data vs Information: Example 2
Graphical Information:
Single data set
Faster to understand boundary conditions
Twin data sets
Faster to understand relationships between data pairs

Example 2: Text Hard to compare the Actual vs Plan, in a tabular format

Example 2: Graphic Quick to see the Actual vs Plan in a line/bar graph

Dashboard: Steps
Select Information Metrics
Revenue, forecast and backlog
Display Information Metrics (relationships)
Last year Revenue
Actual: month, quarter and year
Current Year Revenue
Plan: month, quarter and year
Actual: month, quarter and year
Forecast: month, quarter and year
The Excel Chart on the next page conveys all the information listed above.

Q3F00 WW43

Dashboard: Benefits
Forward Looking
Provides year at-a-glance: by month, quarter and year
See problems in real-time, most reports are historical
‘What If’ - product doesn’t ship as scheduled?
Unless cancelled, it moves forward in time
Delinquent Backlog impacts revenue forecast
Roll-up
Imagine each sales person has their own dashboard
Imagine every dashboard rolls-up to the manager
The senior management team now has a clear picture

Contact Us Corbitt Associates [T] 770.985.6599 [E] John@CorbittAssociates.com Providing outsourcing of sales & marketing services.

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Dashboard: Graphic vs Text Data

by John Corbitt on Feb 17, 2010

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Dashboard: Graphic vs Text Data — Presentation Transcript