Getting started in content strategy is difficult. The industry is still relatively new, and so there's much debate about what the right blend of tactics are from multiple disciplines that make up the most effective content strategies.
This presentation explains content strategy for beginners through the lens of the Jim Collins book, Good to Great, by leveraging his "Hedgehog Concept" as a metaphor for developing a strategy for great content.
Originally presented May 22, 2014 at the Zenith Social Media Marketing Conference in Duluth, Minnesota.
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