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Territory Digital Mediator
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Territory Digital Mediator

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The territory digital mediator (TDM or Animateur numérique de territoire in french) is a training for tourist offices employees. …

The territory digital mediator (TDM or Animateur numérique de territoire in french) is a training for tourist offices employees.
The program want help all the localtourism stakeholders to be more efficient on the web. After the traing of 70 hours, a TDM can organize some worshops, and support etourism projects.
The program "TDM" is born in Aquitaine region, and it's now a national program.
I had this speech on december 2013 10th for the european project Ecoop in Bordeaux.

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  • 1. Anima&on  Numérique  de  Territoire   Territory  Digital  Mediator  
  • 2.     JEAN-­‐LUC  BOULIN     Director  MOPA  :  Mission  des  Offices  de   Tourisme  et  Pays  Touris@ques  d’Aquitaine   Board  Member  Offices  de  Tourisme  de  France   and  chairman  for  Prospec@ve  CommiIee   Editor  Blog  Etourisme.info      
  • 3. 5  MISSIONS  SUPPORT     •       Professionaliza@on  of  localtourism  stakeholders   •     Tourist  organiza@on  of  territories   •     Development  of  eTourism   •     Local  Gastronomy  development   •     Support  of  quality  ini@a@ves  
  • 4. Regional  network     185  Offices  de  tourisme   25  Pays  touris&ques   700  Employees  
  • 5. Why  TDM?     (territory  digital  mediator)   Web  is   evolving  fast,   very  fast   Difficulty  for   tourism   professionals   to  adapt   Risk  of  digital   divide  
  • 6. Why  TDM?  (territory  digital   mediator)   2009  :  report   about  online   marke&ng  in   Aquitaine   60%  of   accommoda&ons   are  not  sold   online     Problem  of   compe&&vity  
  • 7. TDM,  an  idea,  a  new  func&on   Support  local  ôle  pour  l’office  de  tourisme   Un  nouveau  rtourism  stakeholders  to  be   more  efficient  on  the  web   New  role  for  DMO  (des&na&on  management   organisa&on)  =  support  tourism  business  
  • 8. How  growed  TDM…   The  program  is   managed  by  Offices  de   Tourisme  de  France  ®   The  program  is   developped  in  several   coun&es   First  class  in   Aquitaine     Début  2010   Juillet  2010   Début  2011  
  • 9. TDM  :  training  program   A  piece  of  web   Tools,  cura&on   A  large  part  of  anima&on   Know  your  network,  communicate,  facilitate   Methodological  tools   Diagnosis,  ac&on  plan,  evalua&on  
  • 10. TDM  Class…  
  • 11. TDM,  the  na&onal  network     More  than   800  trainees   or  training   21  regions   involved   A  powerfull   network    
  • 12. What  are  doing  TDM?   Worshop  for   Un  nouveau  rôle  pour  tourism  local   l’office  de  tourisme   stakeholders   Support  for   etourism   projects  
  • 13. What  are  doing  TDM?   Un  nouveau  rôle  pour  l’office  de  tourisme  
  • 14. And,  now,  media&on  for     visitors  and  habitants    
  • 15. Digital  in  TIC  
  • 16. From  DMO  managers   I  didn’t  realise  the  necessity  of  media&on  
  • 17. From  DMO  managers   The  QR  Codes  and  the  app…  
  • 18. Projects  for  TDM   Les  bulles  numériques   Digital  Moments     Special  shorts  trainings  for   tourists,  visitors  and  habitants     Two  hours    to  discover  how   spend  beIer  holidays  with  my   tablet  and/or  my  smartphone    
  • 19. Thank  you   @JeanLucBoulin     Ecoop  –  SV  Gironde  –  Dec  2013