Maximizing Social Media Opportunities John A. Lawlor

Maximizing Social Media Opportunities

A Brief History of Online Marketing

A Brief History of Online Marketing

1993 - 1997 You want me to do what?

You want me to do what?

1998 - 2000 Booming Lunacy

Booming Lunacy

2001 -2003 The Big Hurt

The Big Hurt

2004 Hope Returns

Hope Returns

2005 - 2006 Happy Times Are Here Again

Happy Times Are Here Again

Dec. 25, 2006

2007 - today Who’s Really In Control?

Who’s Really In Control?

Social Networks A social network focuses on the building of communities of people who share interests and activities . Social networks are primarily web based and provide a collection of various ways for users to interact . From Wikipedia, the free encyclopedia

A social network focuses on the building of communities of people who share interests and activities .

Social networks are primarily web based and provide a collection of various ways for users to interact .

From Wikipedia, the free encyclopedia

What Is Social Media?

What Is Social Media?

Multiple Names – Same Concept Social Media Social Networking Social Media Marketing Web 2.0 New Media Marketing

Social Media

Social Networking

Social Media Marketing

Web 2.0

New Media Marketing

Social Media Includes: Blogs Podcasts Webinars Community Sites Bookmarking/Tagging Sites Social Media News Releases Discussion Forums Video Sharing Sites Niche Mailing/Announcement Lists -- anyplace where individuals drive the content in an online community setting

Blogs

Podcasts

Webinars

Community Sites

Bookmarking/Tagging Sites

Social Media News Releases

Discussion Forums

Video Sharing Sites

Niche Mailing/Announcement Lists

-- anyplace where individuals drive the content in an online community setting

FAU, other colleges struggle to control image in cyberspace It used to be that kids' impressions of prospective colleges were shaped by glossy university-produced advertisements that hit home mailboxes (not in boxes) and highlighted only the benefits of their institutions. Today, universities and colleges have little control of their public image on the Internet. Palm Beach Post June 03, 2008

It used to be that kids' impressions of prospective colleges were shaped by glossy university-produced advertisements that hit home mailboxes (not in boxes) and highlighted only the benefits of their institutions.

Today, universities and colleges have little control of their public image on the Internet.

Palm Beach Post June 03, 2008

How Is Social Media Changing the Admission Funnel?

How Is Social Media Changing the Admission Funnel?

Stealth

Stealth

Incorporating Social Media Into Your Application Funnel

Incorporating Social Media Into Your Application Funnel

Embrace the Stealth

Embrace the

Stealth

Your "Official" Website - a New Way of Thinking About It.

Your "Official" Website - a New Way of Thinking About It.

Enable the Audience

Enable the Audience

Listen Systematically

Listen

Systematically

Engage Intelligently

Engage Intelligently

Enable the Audience Listen Systematically Engage Intelligently

Contact information for Online strategist John Lawlor [email_address] 561.750.8095 866.jlawlor www.johnlawlor.com