How can we collect audience feedback?• Facebook / YouTube / Twitter comments• Questionnaires• Focus groups• Interviews• YouTube statistics
Types of feedback• Quantitative: This is feedback based on data. For example, Of 10 students questioned, 8 rated Media Studies lessons as ‘average.’• Qualitative: This is open, comment-based feedback. For example, Students described the teaching as ‘not bad,’ though one described the teacher as ‘looking a lot older than he really is.’
Collecting Feedback• You need a mix of both quantitative and qualitative feedback.• You can get quantitative feedback by asking closed questions – questions where there are fixed answers.• You can get qualitative feedback by asking open questions – where you invite people to give a response.
Questionnaire Contents• Information to give respondents: – the purpose of the questionnaire! • What is it about and where their answers be used.• Different types of questions: – Closed – Likert scale – Multiple choice – Rank order – Open-ended
QuestionnaireTASK: Create a questionnaire to gather audiencefeedback for your main task and ancillary texts.You must collect a mix of qualitative and quantitativefeedback.Your survey must help you establish:1. Whether you have attracted the target audienceyou aimed to;2. Whether you have successfully represented yourartist in the way you intended to;3. Whether you have succeeded in creating a ‘brand’across all three media products.