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Teen websites

Teen websites






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    Teen websites Teen websites Presentation Transcript

    • Teen Websites: How teens Use the Internet and Social media
    • Pew Research Project
      Social Media & Mobile Internet Use Among Teens and Young Adults
      Feb. 3, 2010
    • Internet Usage
      93% of teens 12-17 go use the Internet
      95% of teens 14-17
      88% of teens 12-13
      63% of teens who use the Internet go online everyday
    • Blogging
      Since 2006 blogging among teens has dropped
      Many prefer status updates
      14% of online teens say they blog—down from 28% in 2006
      52% of those who use social network make comments—down from 76% in 2006
    • Blogging (Cont.)
      73% of online teens use social networking sites—Up from 55% in 2006 and 65% in 2008
      Young adults are more like to have a MySpace profile than adults
      Young adults and adults alike use Facebook
    • What does this mean for libraries?
      Teens may read/look at blogs but not participate in them
      They may prefer to read short informational messages
      They may like a MySpace format
    • Twitter
      8% of internet users 12-17 use Twitter
      10% of online teens ages 14-17
      5% ages 12-13
      13% of online high school girls use Twitter
      7% of boys
    • Social Networks
      86% of teen social network users post comments to a friend’s page
      58% of teen social network users send messages
      37% have joined groups
    • Virtual Worlds
      11% online teens 12-13 use them
      7% of online teens 14-17 use them
    • Type of Information Teens Seek
      31% of online teens ages 12-17 look for health information (dieting, physical fitness…etc)
      17% search for sensitive health issues
      62% online news and events
    • What does this mean for libraries?
      Neither blogging nor Twitter is an overwhelming way to reach teens
      Virtual worlds should be given consideration
      Teen websites may want to consider including links to health information on their home page
    • What does this mean for Libraries?
      More teens may be looking at a website than participating in it
      Include organized methods for teens to participate such as writing reviews or making videos
      Teen websites should include a variety of methods to reach teens since the percentages of use are so spread out
    • Advice for websites
      “Focus on function, not just appearance. Yes, “cool graphics do attract teens, but research shows that they prefer a clean, easy-to-use Web site over a glitzy one that’s slow and confusing” (Doyle 3).
      “Balance your site with both text and graphics. When it comes to using the Web, teens are far less patient than adults. They also have sophisticated reading and research skills, and don’t like to wade through vast quantities of written information” (Doyle 3).
    • “Visual interfaces and displays, combined with some text-based searching, show great promise, and we need to experiment with these more. Many of us in the information profession are great text-based learners. For most of the rest of the world, reading is not a primary learning behavior. Many libraries have carried videos for 20 years, but NextGens expect streaming media. The digital world offers more flexibility for more formats.” (Abram and Luther)
    • Pew Research (2005)
      “Some 57% of online teens create content for the internet. That amounts to half of all teens ages 12-17, or about 12 million youth. These Content Creators report having done one or more of the following activities: create a blog; create or work on a personal webpage; create or work on a webpage for school, a friend, or an organization; share original content such as artwork, photos, stories, or videos online; or remix content found online into a new creation.”
    • Resources
      Abram, Stephen and Judy Luther. “Born with the Chip.” Library Journal. 01 May 2004. libraryjournal.com.
      Doyle, Miranda. 101+ Great Ideas for Teen Library Web Sites. New York: Neal-Schuman Publishers, Inc., 2007.
      Lenhart, Amanda, Kristen Purcell, Aaaron Smith, and Kathryn Zickuhr. “Social Media and Moblile Internet Use Among Teens and Young Adults,” Pew Internet & American Life Project, Feb 3, 2010. http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults/Introduction/About-this-report.aspx
      Lenhart, Amanda and Mary Madden. “Teen Content Creators and Consumers,” Pew Internet & American Life Project, Nov. 2005, http://www.pewinternet.org/Reports/2005/Teen-Content-Creators-and-Consumers.aspx.