MSMW2014 viral fever - mw joseph-latteri

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Presentation slides from panel discussion at Malaysia Social Media Week on Virality.

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MSMW2014 viral fever - mw joseph-latteri

  1. 1. Viral Fever! Keys to Contagion Joseph Latteri | @jlatteri Meltwater Group | @meltwater
  2. 2. Why are you all here? What Content is best? What medium to use? Where to start? How to drive engagement and build brand awareness? What can I control? Is there a secret formula or is it dumb luck? How to get brand ambassadors and affect key influencers?
  3. 3. Nothing is guaranteed to go Viral But don’t let that stop you from trying
  4. 4. Where to Begin Define Virality There are varying degrees of Virality Know your Community Turn audience into ambassadors Break your own rules Trust your instincts and take risks
  5. 5. Grab Attention The key to getting shared is in getting and keeping attention, whether that’s through a picture, video or headline. “Boil your message down to its syrupy goodness” Steve Chazin, Author of Marketing Apple
  6. 6. Spark your Content
  7. 7. Tap Emotions Use Content that triggers an emotional response .
  8. 8. Target your Influencers Supercharge your content Get influencer buy-in. Start by building relationships with the thought leaders in your industry. Even one share from a key influencer can open the flood gates and can take your content viral.
  9. 9. Make it Shareable Choose the right medium for your audience and make sure people can easily find & share your content
  10. 10. The secret behind the Virality There’s more luck involved than we’d care to admit… But you can tip the scales and increases your odds for success by: 1. consistently fine tuning your content marketing strategy 2. constantly nurturing and developing your community
  11. 11. Go Viral for the Right Reasons • Virality comes if you really understand your community • Test out ideas in small doses first • Careful when Content Hijacking
  12. 12. Keys to Contagion Attention Shareable Influencers Content Emotion
  13. 13. Above all have fun and don’t be afraid to go out there and experiment
  14. 14. Thank You ! Joseph Latteri @jlatteri Meltwater Group Tel: +81 (0) 3 6415 3911 Mob: +81(0)90 5824 4899 Email: joseph.latteri@meltwater.com
  15. 15. Resources • http://www.meltwater.com/social-media-blog/content-marketing-strategy/ • http://www.entrepreneur.com/article/223281#ixzz2tcxuMlaV • www.entrepreneur.com/article/217695 • http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf • http://webtrends.about.com/od/howtoguides/tp/How-to-Go-Viral-Tips-ForGoing-Viral.htm • http://www.wikihow.com/Improve-Your-Chances-of-Going-Viral • http://smallbusiness.yahoo.com/advisor/viral-tips-creating-content-peopleshare-150015379.html • http://www.marketing-interactive.com/marketing-lessons-flappy-bird/ • Virality: Contagion Theory in the Age of Networks by Tony D. Sampson

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