MSMW2014  viral fever - mw joseph-latteri
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MSMW2014 viral fever - mw joseph-latteri

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Presentation slides from panel discussion at Malaysia Social Media Week on Virality.

Presentation slides from panel discussion at Malaysia Social Media Week on Virality.

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MSMW2014  viral fever - mw joseph-latteri MSMW2014 viral fever - mw joseph-latteri Presentation Transcript

  • Viral Fever! Keys to Contagion Joseph Latteri | @jlatteri Meltwater Group | @meltwater
  • Why are you all here? What Content is best? What medium to use? Where to start? How to drive engagement and build brand awareness? What can I control? Is there a secret formula or is it dumb luck? How to get brand ambassadors and affect key influencers?
  • Nothing is guaranteed to go Viral But don’t let that stop you from trying
  • Where to Begin Define Virality There are varying degrees of Virality Know your Community Turn audience into ambassadors Break your own rules Trust your instincts and take risks
  • Grab Attention The key to getting shared is in getting and keeping attention, whether that’s through a picture, video or headline. “Boil your message down to its syrupy goodness” Steve Chazin, Author of Marketing Apple
  • Spark your Content
  • Tap Emotions Use Content that triggers an emotional response .
  • Target your Influencers Supercharge your content Get influencer buy-in. Start by building relationships with the thought leaders in your industry. Even one share from a key influencer can open the flood gates and can take your content viral.
  • Make it Shareable Choose the right medium for your audience and make sure people can easily find & share your content
  • The secret behind the Virality There’s more luck involved than we’d care to admit… But you can tip the scales and increases your odds for success by: 1. consistently fine tuning your content marketing strategy 2. constantly nurturing and developing your community
  • Go Viral for the Right Reasons • Virality comes if you really understand your community • Test out ideas in small doses first • Careful when Content Hijacking
  • Keys to Contagion Attention Shareable Influencers Content Emotion
  • Above all have fun and don’t be afraid to go out there and experiment
  • Thank You ! Joseph Latteri @jlatteri Meltwater Group Tel: +81 (0) 3 6415 3911 Mob: +81(0)90 5824 4899 Email: joseph.latteri@meltwater.com
  • Resources • http://www.meltwater.com/social-media-blog/content-marketing-strategy/ • http://www.entrepreneur.com/article/223281#ixzz2tcxuMlaV • www.entrepreneur.com/article/217695 • http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf • http://webtrends.about.com/od/howtoguides/tp/How-to-Go-Viral-Tips-ForGoing-Viral.htm • http://www.wikihow.com/Improve-Your-Chances-of-Going-Viral • http://smallbusiness.yahoo.com/advisor/viral-tips-creating-content-peopleshare-150015379.html • http://www.marketing-interactive.com/marketing-lessons-flappy-bird/ • Virality: Contagion Theory in the Age of Networks by Tony D. Sampson