Understanding theSocial Media Landscape                   Jim Larrison              Jim@dynamicSignal.com             GM C...
Ongoing                          Systematic Earned      Channel      Find/Recruit Influencers                             ...
Taxonomy of Social Media Marketing LandscapeThe landscape has been shifting quickly over the past 18-months…Social Media m...
Taxonomy of Social Media Marketing LandscapeThe landscape has been shifting quickly over the past 18-months…Social Media m...
Taxonomy of Social Media Marketing LandscapeDrilling into the core competencies within the primary market segments…  The m...
Uncovering Social Market Differentiations The social market perspective is narrowly focused on people as the core metricAl...
Would Love To Talk…         Jim Larrison    Jim@DynamicSignal.com        801.686.8584              Facebook.com/larrison  ...
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Understanding the Social Media Landscape 2011

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Summary look at the social media and conversational marketing landscape for early 2011.

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Understanding the Social Media Landscape 2011

  1. 1. Understanding theSocial Media Landscape Jim Larrison Jim@dynamicSignal.com GM Corporate DevelopmentBy Social Agency April 2011
  2. 2. Ongoing Systematic Earned Channel Find/Recruit Influencers Brand-Safe Collaboration Media Generation Quality/Tracking Engagement Apps Social CRM Community BuildingPointSolutionsIntegratedTechnologyMarketPlayersPlatform &Broad
  3. 3. Taxonomy of Social Media Marketing LandscapeThe landscape has been shifting quickly over the past 18-months…Social Media marketplace has peaks and valleys of competitive pressure, but also plenty ofpartnership opportunities with point-solution vendors: Manage. Monitor. Engage. Acquire. Capture Campaign Capture Brand Engage with Users Capture Social Effectiveness Sentiment & Influence Profiles Drive web traffic, re-tweets, Understand in real-time Archive & measure Influence score, Email comments, likes, SEO customers’ opinions issues customer engagement address, Twitter handle, and outlook location, gender
  4. 4. Taxonomy of Social Media Marketing LandscapeThe landscape has been shifting quickly over the past 18-months…Social Media marketplace has peaks and valleys of competitive pressure, but also plenty ofpartnership opportunities with point-solution vendors: Manage. Monitor. Engage. Acquire. Capture Campaign Capture Brand Sentiment Capture Conversation Capture Social Profiles Effectiveness Understand in real-time customers’ History Influence score, Email address, Drive web traffic, re-tweets, comments, likes, SEO Value-Added Partnerships opinions issues and outlook Archive & measure customer engagement Twitter handle, location, gender Channels Web Analytics CRM E-Mail User tools & integration Click-to-conversion ROI 360-degree Customer view Multi-channel communication
  5. 5. Taxonomy of Social Media Marketing LandscapeDrilling into the core competencies within the primary market segments… The market is still immature, but is shifting and growing quickly towards scaled solutionsVENDOR SELF-POSITIONING 3rd PARTY ANALYSIS Social Media Monitoring Enterprise solution categories sold to marketers & agencies Technology Data Services Social CRM & Community/Publishing • Open Platform • Sentiment • Price • Collaboration • Influence Score / • Ideal user profile Features Metrics • Ease of use • Usage Features • Conversation Score • Support Layers • Reporting Access / Metrics • Responsiveness • Enterprise • Channels Integration • Source CoverageVendor and 3rd party specified differentiation3rd party specified differentiation
  6. 6. Uncovering Social Market Differentiations The social market perspective is narrowly focused on people as the core metricAll social media tools & vendors ..Including the agencies and value added partners Social Media Monitoring Social CRM/Community/Publishing + = Breadth and depth of data about people and conversationsPaid media and media planning is used to looking at the market differently… Breadth and depth of + = data around media… Market MappingDynamic Signal is set-up to offer marketers a social media perspective, while alsoallowing for consistency in how they plan and buy media online.
  7. 7. Would Love To Talk… Jim Larrison Jim@DynamicSignal.com 801.686.8584 Facebook.com/larrison @JlarrisonBy Social Agencyyoutube.com/jlarrison

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