The Future of Marketing: Advocacy - A Case Study Approach to Understanding What Works.
We’ve all heard the stats - Advocacy & Word of Mouth are more authentic and effective than traditional paid media. The challenge is scaling Advocacy so that you can reach as many people as mass media marketing does. In 2013, we finally saw the emergence of influencer and advocacy marketing as a scalable marketing channel. Brands can now harness the untapped power of their employees, customers & fans to promote their brands.
Research from Forrester and Edelman’s trust barometer has shown that customers will trust peers or a company’s employees for advice on their next purchases far more than advertisements or direct marketing.
By empowering employees & customer to be advocates and influencers who promote your brand, you can grow awareness, reach & revenue.