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In House Seo - SES NY 2010
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In House Seo - SES NY 2010

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This presentation covers In House SEO from the aspect of department building, recruiting, educating, and retaining.

This presentation covers In House SEO from the aspect of department building, recruiting, educating, and retaining.

Published in: Self Improvement
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Transcript

  • 1.  
  • 2. In House SEO Presented by: Joe Laratro President, Tandem Interactive SES NY 2010
  • 3. SEO Department Building
    • Tony Hsieh, Zappos.com CEO
    • Quote from Pubcon Keynote Speech “… If we are choosing between two candidates, one is more qualified and one is a better fit for our corporate culture, we will choose the latter”
  • 4. SEO Department Building – Option 1
    • One SEO Person
      • Smaller Web Site
      • Required Skills
        • SEO, PPC, Link Building, Social Media, HTML, Analytics, Communication
        • Self Management, Fast Paced
      • Bonus Skills
        • Design, Email, Rich Media
  • 5. SEO Department Building – Option 2
    • Online Marketing Team Leader
      • Skills: Project Management, Online Marketing Experience, Communication, Reporting / Analytics
      • Bonus Skills: SEO, PPC
    • Content Writer – Creative Writing
    • Link Builder – Reporting / Analytics, Research
    • PPC Manager – Excel, Analytics, Adwords Editor, Yahoo Desktop, Adcenter Deskop
  • 6. Recruiting Sources
    • Local IMAs, AMAs, DMAs, SEMPO Chapters
    • LinkedIn Network
    • Craigslist
    • Monster.com
    • Professional Recruiters
      • Aquent
      • Onward Search
  • 7. Education Options – The Programs
    • Bruce Clay
    • University of San Francisco
    • Market Motive
    • Full Sail University
    • SEMPO
    • The DMA
  • 8. Education Options – In House Training
    • Hire Consultants To Train Internal Teams
      • Quick Bow To Our Moderator
      • Train Teams On The Same Strategies
      • Address The Web Sites During Training (2 in 1)
  • 9. Continuing Education
    • Online Seminars
    • Conferences
      • SES, Pubcon, SMX, BlogWorld, AffiliateSummit
    • New Employee Training
    • Forums / Newsletters
      • Mediapost, Search Engine Watch, WebmasterWorld
  • 10. SEO Team Communication & Retention
    • Communication Is Key
      • Promote Marketing & Technology Dept Interaction
      • Track All Work For Reporting & Post Mortems ( Bugzilla )
    • Retention
      • Vest Key Employees (Bonuses, Stock Options)
      • Invest In Ongoing Training / Industry Participation – (Employment Contracts?)
      • If Your Employees Are Happy, Poaching Is Not An Issue
  • 11. Take Aways
    • Choose The Department Path – 1 Person or Team
    • Build The Right Team Starting At The Top
    • Invest in Education – Distance Learning, Formal Classes, On Site Training
    • Communication – Set Realistic Goals, Have Structured Reporting, Promote Marketing & Technology Harmony
    • Retention – If They Keep The Register Ringing, Keep Your SEO Department Happy
    • The Zappos Example – Find The Right People For Your Corporate Culture (Wall Street Type A vs. West Coast Laid Back)
  • 12. Thank You University of San Francisco Master Certificate in Internet Marketing www.usanfranonline.com ENTER TO WIN A FREE COURSE VALUED AT UP TO $2,280 AT BOOTH 321 *Terms and conditions of raffle available upon request at booth 321

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