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Intermediate Fundraising Ideas that Work! Adopt    Protect     Love Sharon Harvey (216) 377-1618 [email_address]   Cleve...
 
ENGAGE YOUR BOARD!!! <ul><li>Set expectations for board giving and fundraising during prospect interviews </li></ul><ul><l...
<ul><li>Who is your audience? </li></ul><ul><ul><li>Donors, adopters / clinic clients </li></ul></ul><ul><li>What’s your m...
 
 
GET YOUR MESSAGE OUT  Create & Maintain Top of Mind Awareness <ul><li>Press Releases </li></ul><ul><li>Cultivate relations...
HAVE FUN!
QUANTIFY YOUR NEED DEVELOP A FUNDRAISING PLAN <ul><li>Seek contributions from multiple sources – DO NOT rely solely or exc...
GENERAL OPERATING FUND BUDGET YTD 2008 % of BUDGET YTD 2007 YTD CHG General Individual Donations Memorials/Tributes 5,000 ...
DONOR RELATIONS
DEVELOP A DATABASE <ul><li>Track every contact with donor </li></ul><ul><ul><li>Calls, events, gifts, visits, adoptions, e...
DONOR CULTIVATION <ul><li>Consider EVERYONE a prospective donor  </li></ul><ul><li>Treat prospective donors and donors lik...
DONOR STEWARDSHIP <ul><li>Gift acknowledgement – prompt, accurate, specific </li></ul><ul><li>Tell donor how last gift was...
DIRECT MAIL
DIRECT MAIL <ul><li>Set annual goal for number of appeal mailings and number of appeals being mailed, including newsletter...
 
 
 
 
NEWSLETTERS Include an ASK!!!
Mail it in an envelope?
EVENTS <ul><li>Limit events to two/year unless people with ideas are willing to do the work </li></ul><ul><li>Critically e...
 
 
 
 
 
OTHER IDEAS
SPAY IT FORWARD FUND <ul><li>Grassroots TNR campaign </li></ul><ul><li>Solicit $1, $2, $3 donation / feral cat </li></ul><...
CAGE SPONSORSHIP 
Annual Newsletter Cage Sponsor  Recognition & Thank You
MAJOR GIFT  CAGE SPONSORSHIP
PET CALENDAR
 
 
 
ENCOURAGE SUPPORTERS TO RAISE MONEY FOR YOU!
REMEMBER <ul><li>People give to people </li></ul><ul><li>You don't raise funds; you raise friends </li></ul><ul><li>Fundra...
GIVE YOUR STORY  A FACE   – and a heart …
The story of Hugh… … an ordinary brown dog who became extraordinary for a cause …
Merritt Road Shelter 1980 - 2001
 
Hugh in the News
Hugh for Mayor Marino for Mayor
 
 
 
 
 
 
Geauga Humane Society’s Rescue Village Opened 12-03-2001
 
 
 
 
 
 
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Spayusa Intermed Fundraising Finalcompressed

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Transcript of "Spayusa Intermed Fundraising Finalcompressed"

  1. 1. Intermediate Fundraising Ideas that Work! Adopt  Protect  Love Sharon Harvey (216) 377-1618 [email_address] Cleveland ANIMAL PROTECTIVE LEAGUE
  2. 3. ENGAGE YOUR BOARD!!! <ul><li>Set expectations for board giving and fundraising during prospect interviews </li></ul><ul><li>Achieve 100% board giving </li></ul><ul><ul><li>Donors are less likely to support organizations whose board members do not show a personally significant financial commitment. </li></ul></ul><ul><ul><li>Set a board goal to give or “get” at least $XXX in personal or new donations. </li></ul></ul><ul><li>Secure list of friends/associates from board member for mailing list </li></ul><ul><li>Board member participation in special events </li></ul><ul><li>Support their success and treat and communicate with them like donors </li></ul>
  3. 4. <ul><li>Who is your audience? </li></ul><ul><ul><li>Donors, adopters / clinic clients </li></ul></ul><ul><li>What’s your message? </li></ul><ul><ul><li>End pet overpopulation? Find new homes? Fight cruelty? End euthanasia? </li></ul></ul><ul><li>Is your message clear and engaging? </li></ul><ul><ul><li>Are you using jargon? (kitten season, pet overpopulation, TNR, euthanasia) </li></ul></ul><ul><ul><li>Tag line Adopt  Protect  Love (Cleveland APL) </li></ul></ul><ul><ul><li>Every life is precious (Richmond SPCA) </li></ul></ul><ul><ul><li>End petlessness (Oregon Humane Society) </li></ul></ul><ul><ul><li>Pets are worth saving (PAWS Chicago) </li></ul></ul><ul><li>Is your message geared to your audience? </li></ul><ul><ul><li>TNR and ending pet overpopulation in the suburbs? </li></ul></ul><ul><ul><li>Different messages for different audiences </li></ul></ul><ul><li>Will it compel them to give? </li></ul>CRAFT YOUR MESSAGE
  4. 7. GET YOUR MESSAGE OUT Create & Maintain Top of Mind Awareness <ul><li>Press Releases </li></ul><ul><li>Cultivate relationships with media </li></ul><ul><li>Website, blogs, social networking sites </li></ul><ul><li>Speaking engagements </li></ul><ul><li>Tabling events </li></ul><ul><li>Script EVERYONE!!! </li></ul>
  5. 8. HAVE FUN!
  6. 9. QUANTIFY YOUR NEED DEVELOP A FUNDRAISING PLAN <ul><li>Seek contributions from multiple sources – DO NOT rely solely or excessively on events (~20% of fundraising) </li></ul><ul><li>Maximize special event revenue or don’t do them (25% ratio) </li></ul><ul><li>Stick to your plan!!! (reference handout) </li></ul><ul><li>Learn when and how to say “no” to well-meaning idea people if their idea will stretch resources beyond the scope of your plan </li></ul><ul><li>Track your progress on a fundraising dashboard </li></ul><ul><li>Set next year’s goals using this year’s benchmarks </li></ul>
  7. 10. GENERAL OPERATING FUND BUDGET YTD 2008 % of BUDGET YTD 2007 YTD CHG General Individual Donations Memorials/Tributes 5,000 $ 3,800 $ 76% 3,500 $ 9% Donation Jars 5,000 $ 3,500 $ 70% 3,700 $ -5% Cage Sponsorship 18,000 $ 12,000 $ 67% 12,500 $ -4% Matching Gifts 2,000 $ 1,500 $ 75% 1,000 $ 50% Solicited Gifts 1 12,500 $ 10,000 $ 80% 9,000 $ 11% Unsolicited Gifts 2 17,500 $ 12,500 $ 71% 15,500 $ -19% Program Donations 3 5,000 $ 4,500 $ 90% 2,500 $ 80% General Donations Total 65,000 $ 47,800 $ 74% 47,700 $ 0% Corporate Sponsorship 5,000 $ 3,000 $ 60% 3,500 $ -14% Foundations and Grants 30,000 $ 20,000 $ 67% 20,000 $ 0% State/Fed Combined Campaign 10,000 $ 8,000 $ 80% 7,500 $ 7% Direct Mail (mailing list of 4,000) February Newsletter 8,000 $ 8,200 $ 103% 5,000 $ 64% May Appeal 5,000 $ 4,100 $ 82% 4,000 $ 3% August Newsletter 5,000 $ 4,200 $ 84% 3,500 $ 20% November Appeal 12,000 $ - $ 0% - $ Direct Mail Total 30,000 $ 16,500 $ 55% 12,500 $ 32% Events 4 Pet Festival 15,000 $ 16,500 $ 110% 15,000 $ 10% Holiday Event 10,000 $ 1,000 $ 10% 500 $ 100% Misc/Community Events 5,000 $ 5,000 $ 100% 3,500 $ 43% Event Total 30,000 $ 22,500 $ 75% 19,000 $ 18% TOTAL 170,000 $ 117,800 $ 69% 110,200 $ 7% OTHER BENCHMARKS 2008 2007 YTD CHG Direct Mail Number of Gifts 568 500 14% Average Gift Amount $25 $22 14% Response Rate (donors) 14% 10% 40% Cost of Raising $1 $0.13 $0.25 -48% Online Gifts Number of Gifts 150 100 50% Average Gift Amount $30 $27 11% Number of $100+ Gifts 1,767 1,302 36% $100 - $249 45 30 50% $250 - $499 25 12 108% $500 - $999 6 5 20% $1000 - $4999 2 3 -33% $5000 - $9999 3 2 50% $10000+ 2 2 0% NOTES 1 Includes board gifts and board/staff solicited gifts for general operations or specific project/purchase 2 Includes online giving and other miscellaneous donations received 3 Donations made over and above program fees (i.e. Spay it Forward, &quot;Rounding Up,&quot; Adoption/Surrender donations, etc.) 4 Event expenses should be no more than 25-30% of event gross revenue <ORGANIZATION NAME> FY2008 Fundraising Income Report YTD through September 30, 2008 (75% of budget year has elapsed) SAMPLE
  8. 11. DONOR RELATIONS
  9. 12. DEVELOP A DATABASE <ul><li>Track every contact with donor </li></ul><ul><ul><li>Calls, events, gifts, visits, adoptions, etc. </li></ul></ul><ul><li>Donor contact information </li></ul><ul><li>Other donor information </li></ul><ul><ul><li>Work, birthday, family info, interests, pets, etc. </li></ul></ul>
  10. 13. DONOR CULTIVATION <ul><li>Consider EVERYONE a prospective donor </li></ul><ul><li>Treat prospective donors and donors like friends. Treat major gift prospects and donors like best friends! (i.e. frequent and personalized interaction from agency leadership </li></ul><ul><li>Bring prospects / donors to you … tours, Yappy Hours </li></ul><ul><li>Go out and meet them </li></ul><ul><li>Communicate regularly (phone calls, newsletters, birthday cards) </li></ul><ul><li>Give them time, access, information. Listen and ask their opinion. </li></ul><ul><li>Connect donors and prospects with programs </li></ul><ul><li>REMEMBER … PEOPLE GIVE TO PEOPLE </li></ul>Donor cultivation is an organization-wide strategy and long-term process of nurturing donors towards higher levels of understanding, commitment and giving. This means learning about each donor's interests, lifestyle, and philanthropic desires so that we can better initiate and respond to contacts and develop a stronger relationship.
  11. 14. DONOR STEWARDSHIP <ul><li>Gift acknowledgement – prompt, accurate, specific </li></ul><ul><li>Tell donor how last gift was used before asking again </li></ul><ul><li>Formal donor recognition – donor walls, lists in publications, signage </li></ul><ul><li>Annual reports, newsletters </li></ul><ul><li>Personal letters, personal notes on form letters </li></ul><ul><li>Telephone calls (thank you, personal invitations, etc.) </li></ul><ul><li>“ Yappy Hour” receptions and tours, other recognition events </li></ul>Stewardship means faithfully delivering the promised benefits, using gifts intelligently, reporting to donors on the use of their gifts, then thanking, informing, and involving donors to cultivate them for steadily increasing gifts over a long period of giving. Stewardship is designed to confirm the donor's wisdom in making the original gift and to draw him or her closer to the organization.
  12. 15. DIRECT MAIL
  13. 16. DIRECT MAIL <ul><li>Set annual goal for number of appeal mailings and number of appeals being mailed, including newsletters </li></ul><ul><li>Design appeals to reflect the culture of your organization and the interests of your audience </li></ul><ul><li>Track response rate and cost of raising $1 </li></ul><ul><li>Consider purchasing a “prospect” list from a direct marketing agency </li></ul><ul><li>Send acknowledgments within two weeks of receipt of donation … or sooner! </li></ul>
  14. 19.  
  15. 21. NEWSLETTERS Include an ASK!!!
  16. 22. Mail it in an envelope?
  17. 23. EVENTS <ul><li>Limit events to two/year unless people with ideas are willing to do the work </li></ul><ul><li>Critically evaluate event ideas with respect to impact on available resources vs. potential to raise money and/or introduce viable, new prospects/friends </li></ul><ul><li>Formulate events that offer a divergent flavor and attract a distinct patron base </li></ul><ul><li>Consider adding online participation – i.e. FirstGiving </li></ul><ul><li>Maintain 25% event expense to revenue ratio </li></ul>
  18. 29. OTHER IDEAS
  19. 30. SPAY IT FORWARD FUND <ul><li>Grassroots TNR campaign </li></ul><ul><li>Solicit $1, $2, $3 donation / feral cat </li></ul><ul><li>Use funds to subsidize cost of surgery for clients/caretakers who can’t pay or for targeted colonies </li></ul>
  20. 31. CAGE SPONSORSHIP 
  21. 32. Annual Newsletter Cage Sponsor Recognition & Thank You
  22. 33. MAJOR GIFT CAGE SPONSORSHIP
  23. 34. PET CALENDAR
  24. 38. ENCOURAGE SUPPORTERS TO RAISE MONEY FOR YOU!
  25. 39. REMEMBER <ul><li>People give to people </li></ul><ul><li>You don't raise funds; you raise friends </li></ul><ul><li>Fundraising is relationship building </li></ul><ul><li>Communicate frequently and personally – open door </li></ul><ul><li>EXCELLENT stewardship </li></ul><ul><li>EVERYONE is a potential donor </li></ul><ul><li>“ Steal” ideas strategically and intelligently!!! </li></ul>
  26. 40. GIVE YOUR STORY A FACE – and a heart …
  27. 41. The story of Hugh… … an ordinary brown dog who became extraordinary for a cause …
  28. 42. Merritt Road Shelter 1980 - 2001
  29. 44. Hugh in the News
  30. 45. Hugh for Mayor Marino for Mayor
  31. 52. Geauga Humane Society’s Rescue Village Opened 12-03-2001
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