Show Me The Money - E2E Class 6

http://www.flickr.com/photos/aresauburnphotos/2678453389/
Down and Dirty Marketing Strategies to Prove or Disprove Your Ideas
aka Show Me The Money
Follow along athttp://www.slideshare.net/jlamis

Show Me The Money

Show Me The Money
There are three ways to get paid
Get paid for What You Do
Advertising
Thought Leadership
Get paid for What You Know
Social Awareness
Get paid for Who You Are

Online Advertising
Testing your ideas with Google and Facebook Advertising
Understanding Keywords
Targeting the right audience
Testing different messages
Converting browsers to buyers
Understanding Analytics
Special Guest – John Hanks – CEO, SageMilk

Testing your ideas with Google and Facebook Advertising
Understanding Keywords
Targeting the right audience
Testing different messages
Converting browsers to buyers
Understanding Analytics

Thought Leadership
Becoming a Thought Leader through Blogging
Picking the right topic
Staking a claim
Using the right platform
Topic selection
Guest Blogging
Linking for fun and for profit

Your Passion that you can write about weekly
What people want to read about
What your Business is about
Your Thought Leadership
Golden Triangle
Staking a claim
Topic selection
Guest Blogging

www.jonaslamis.com
www.lamisphere.com
Jonaslamis.blogspot.com
Techranchaustin.com
ArchitectureandGovernance.com
Staking a claim
Topic selection
Guest Blogging

MEDIUM
HARD
EASY
Staking a claim
Topic selection
Guest Blogging

What’s Happening in The Industry
Profiles and Successes
Talking up other ideas
Tricks and Tips
Predictions for the future
“We’ve Got News” Post
FAIL blog postings
About our products / services

Perceived Value
by most readers
Staking a claim
Topic selection
Guest Blogging

Staking a claim
Topic selection
Guest Blogging

PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))
- or -
a page's PageRank = 0.15 + 0.85 * (a "share" of the PageRank of every page that links to it)
Staking a claim
Topic selection
Guest Blogging

Social Marketing
Cranking up awareness through Social Sites (Arvin)
Understanding Facebook Groups
LinkedIn
Groups
Building a Twitter following

SOME RULES TO KNOW

Facebook limits the number of new invitations

that can be sent in a given day or week – Exact # is a secret

You are permitted only 5000 friends in Facebook
Know the difference between the Wall and a message

LinkedIn
Groups

CRANKING UP AWARENESS
Create Facebook account – secure vanity name
Ensure that members of your target market are in your network
Update-to-date profile and/or Fan page
Friends of friends
Participate in groups and pages
Facebook-recommended friends
Add by interest or industry
Begin building relationships
Create your own group and fan page
LinkedIn
Groups

PAGES vs. GROUPS

Unlike groups, fan pages are visible to unregistered people

and are thus indexed - Great for reputation management

Unlike pages, groups allow to send out “bulk invite”
You can easily invite all your friends to join the group while with pages you will be forced to drop some invites manually
Thus, Groups are thus better for viral marketing and quick discussion, meaning that any group member can also send bulk invites to their friends

LinkedIn
Groups

Create a LinkedIn Profile
LinkedIn
Groups

Create a LinkedIn Group
LinkedIn
Groups

Getting and Staying Followed
Name - Your real name is usually best.
Picture - Use a head shot or company logo.
Background – Market what you are selling
One Line Bio - Mix professional and personal details. Use keywords
More Info URL - Point to content that’s helpful and makes a good impression.
Privacy Settings - Don’t make your profile private if you want people to follow you. Marketers aren’t supposed to be secret agents.
Follower Count - It pretty much is what it is.
Follower Ratio - If you follow many more than follow you, you might look like a spammer. If you follow too few, you look unapproachable or like you don’t value two-way communication.
Tweet Count – Quality vs. Quantity
Tweets - You are what you tweet. What you tweet will be the single biggest success factor in your business.
Retweets - Some Twitter users like to connect with people who are somewhat likely retweet their tweets.
Tweet Frequency - Some don’t like to follow people who tweet too often, as it tends to fill up their “timeline”.
Date of Last Tweet - If you stay away too long, your followers will start giving you the axe.
Personal Recommendations - It certainly helps to have fans to promote you, especially on what’s come to be known as #followfriday or #ff, which is actually every Friday.
LinkedIn
Groups

Tools for Managing your Followers
http://pelfusion.com/tools/30-twitter-tools-for-managing-followers/
LinkedIn
Groups

Search Engine Optimization
Cranking up awareness through SEO (Arvin)
Organic Search
PPC
Email Marketing and Link Building
Meta-tags and Keywords
SEO Tools & Analytics

Cranking up awareness through SEO (Arvin)
Organic Search
PPC
Email Marketing and Link Building
Meta-tags and Keywords
SEO Tools & Analytics

Tools to Learn from the Community
Tools to learn from the community
WuFoo
UserVoice
BeGreeted
Prefinery

Tools to learn from the community
WuFoo
UserVoice
BeGreeted
Prefinery