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Down and Dirty Marketing Strategies
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Down and Dirty Marketing Strategies

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At Tech Ranch, we are coaching entrepreneurs to prove out their ideas as much as possible before investing their time and $$$ in building products. By astutely using tools like Google Adwords, …

At Tech Ranch, we are coaching entrepreneurs to prove out their ideas as much as possible before investing their time and $$$ in building products. By astutely using tools like Google Adwords, Facebook Ads, surveys, and keyword popularity sevices, startups have been able to shave weeks and thousands of dollars off their initial go to market strategies. One venture literally spent $1.45 and got insight worth tens of thousands of dollars. This session (hosted by last year's Best Speaker at Product Camp award winner, ahem) will discuss these tricks and tips.

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  • The Industrial Revolution was an anomaly.

    Entrepreneurship is not so much different today as it as 100 years ago.
  • Discussion of what people are passionate about
  • Transcript

    • 1. @jonaslamis TechRanchAustin.com aka Show Me The Money Down and Dirty Marketing Strategies to Prove or Disprove Your Ideas
    • 2. http://www.flickr.com/photos/efleming/2814015008/ @jonaslamis TechRanchAustin.com
    • 3. Executive Role Economic Development Projects Flexible Work Space Training & Mentorship Entrepreneur Community Events A Model for Technology Entrepreneurship @jonaslamis TechRanchAustin.com
    • 4. Show Me The Money There are three ways to get paid Get paid for What You Do Get paid for What You Know Get paid for Who You Are Advertising Thought Leadership Social Awareness
    • 5. Understanding Keywords Key Concept: Test your ideas with Google and Facebook Advertising Targeting the right audience Testing different messages Converting browsers to buyers Understanding Analytics
    • 6. Understanding Keywords Testing your ideas with Google and Facebook Advertising Targeting the right audience Testing different messages Converting browsers to buyers Understanding Analytics
    • 7. Understanding Keywords Testing your ideas with Google and Facebook Advertising Targeting the right audience Testing different messages Converting browsers to buyers Understanding Analytics
    • 8. Thought Leadership Becoming a Thought Leader through Blogging Picking the right topic Staking a claim Using the right platform Topic selection Guest Blogging Linking for fun and for profit
    • 9. Picking the right topic Becoming a Thought Leader through Blogging Staking a claim Using the right platform Topic selection Guest Blogging Linking for fun and for profit What your Business is about Your Passion that you can talk about weekly What people what to read about Your Thought Leadership Golden Triangle
    • 10. Picking the right topic Becoming a Thought Leader through Blogging Staking a claim Using the right platform Topic selection Guest Blogging Linking for fun and for profit www.jonaslamis.com www.lamisphere.com Jonaslamis.blogspot.com Techranchaustin.com ArchitectureandGovernance.com
    • 11. Picking the right topic Becoming a Thought Leader through Blogging Staking a claim Using the right platform Topic selection Guest Blogging Linking for fun and for profit EASY MEDIUM HARD
    • 12. Picking the right topic Becoming a Thought Leader through Blogging Staking a claim Using the right platform Topic selection Guest Blogging Linking for fun and for profit  What’s Happening in The Industry  Profiles and Successes  Talking up other ideas  Tricks and Tips  Predictions for the future  “We’ve Got News” Post  FAIL blog postings  About our products / services PerceivedValue bymostreaders
    • 13. Picking the right topic Becoming a Thought Leader through Blogging Staking a claim Using the right platform Topic selection Guest Blogging Linking for fun and for profit
    • 14. Social Marketing Cranking up awareness through Social Sites Understanding Facebook Groups LinkedIn Groups Building a Twitter following
    • 15. @jonaslamis TechRanchAustin.com Launch Your Venture at Tech Ranch Employee to Entrepreneur Class Starting August 27th. Information Session Thursday, Aug 20th. 11:30am – 1:30pm jonas@techranchaustin.com for deets.

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