At Tech Ranch, we are coaching entrepreneurs to prove out their ideas as much as possible before investing their time and $$$ in building products. By astutely using tools like Google Adwords, Facebook Ads, surveys, and keyword popularity sevices, startups have been able to shave weeks and thousands of dollars off their initial go to market strategies. One venture literally spent $1.45 and got insight worth tens of thousands of dollars. This session (hosted by last year's Best Speaker at Product Camp award winner, ahem) will discuss these tricks and tips.

1. @jonaslamis TechRanchAustin.com
aka Show Me The Money
Down and Dirty Marketing Strategies to Prove or Disprove Your Ideas

2. http://www.flickr.com/photos/efleming/2814015008/
@jonaslamis TechRanchAustin.com

3. Executive Role
Economic Development Projects
Flexible Work Space
Training & Mentorship
Entrepreneur Community Events
A Model for
Technology
Entrepreneurship
@jonaslamis TechRanchAustin.com

4. Show Me The Money
There are three ways to get paid
Get paid for What You Do
Get paid for What You Know
Get paid for Who You Are
Advertising
Thought
Leadership
Social
Awareness

5. Understanding
Keywords
Key Concept: Test your ideas with Google and Facebook Advertising
Targeting the
right audience
Testing
different
messages
Converting
browsers to
buyers
Understanding
Analytics

6. Understanding
Keywords
Testing your ideas with Google and Facebook Advertising
Targeting the
right audience
Testing
different
messages
Converting
browsers to
buyers
Understanding
Analytics

7. Understanding
Keywords
Testing your ideas with Google and Facebook Advertising
Targeting the
right audience
Testing
different
messages
Converting
browsers to
buyers
Understanding
Analytics

8. Thought Leadership
Becoming a Thought Leader through Blogging
Picking the
right topic
Staking a
claim
Using the
right
platform
Topic
selection
Guest
Blogging
Linking for
fun and for
profit

9. Picking the
right topic
Becoming a Thought Leader through Blogging
Staking a
claim
Using the
right
platform
Topic
selection
Guest
Blogging
Linking for
fun and for
profit
What your Business
is about
Your Passion
that you can
talk about
weekly
What people
what to read
about
Your Thought Leadership
Golden Triangle

10. Picking the
right topic
Becoming a Thought Leader through Blogging
Staking a
claim
Using the
right
platform
Topic
selection
Guest
Blogging
Linking for
fun and for
profit
www.jonaslamis.com
www.lamisphere.com
Jonaslamis.blogspot.com
Techranchaustin.com
ArchitectureandGovernance.com

11. Picking the
right topic
Becoming a Thought Leader through Blogging
Staking a
claim
Using the
right
platform
Topic
selection
Guest
Blogging
Linking for
fun and for
profit
EASY
MEDIUM
HARD

12. Picking the
right topic
Becoming a Thought Leader through Blogging
Staking a
claim
Using the
right
platform
Topic
selection
Guest
Blogging
Linking for
fun and for
profit
 What’s Happening in The Industry
 Profiles and Successes
 Talking up other ideas
 Tricks and Tips
 Predictions for the future
 “We’ve Got News” Post
 FAIL blog postings
 About our products / services
PerceivedValue
bymostreaders

13. Picking the
right topic
Becoming a Thought Leader through Blogging
Staking a
claim
Using the
right
platform
Topic
selection
Guest
Blogging
Linking for
fun and for
profit

14. Social Marketing
Cranking up awareness through Social Sites
Understanding
Facebook
Groups
LinkedIn
Groups
Building a
Twitter
following

15. @jonaslamis TechRanchAustin.com
Launch Your Venture at Tech Ranch
Employee to Entrepreneur Class Starting August 27th.
Information Session Thursday, Aug 20th. 11:30am – 1:30pm
jonas@techranchaustin.com for deets.