FANDOM AND AUDIENCE ENGAGEMENT
WHO IS BEYONCE?
Beyoncé is a singer/songwriter age 32 born in Houston, Texas. Beyoncé got
her start as the lead vocalist i...
SOCIAL MEDIA PRESENCE
Beyoncé is extremely active on various forms of social media.
Her pages include:

Facebook: https://...
ONLINE COMMUNITIES
Beyoncé fandom is world renowned as Beyoncé is followed by
members of the “Beyhive” that support the “Q...
Members of Beyoncé's blog, Beyhive, can access the blog through
her website, not to be confused with blogs of a similar na...
Beyoncé started with a twitter page that had no tweets yet millions of followers.
She turned her focus onto creating a blo...
Beyoncé shares photos from her
concerts, personal photos, photos of fans,
photos of cities she has travelled in, and
photo...
By sharing pictures of fans in particular,
Beyoncé is connected with her audience on a
level that acknowledges their exist...
Beyoncé recently released a digital album solely on iTunes without the help of the media or any sort of advertisements. Be...
IN REAL LIFE

Beyoncé is a philanthropist and humanitarian. She continues to engage with her audience through
surprise vis...
Image Retrieved from: http://hiphop-n-more.com/wpcontent/uploads/2013/12/beyonce-walmart-4.jpg

Sings for patients at the ...
M6.2: Beyonce- Fandom and Audience Engagement
M6.2: Beyonce- Fandom and Audience Engagement
M6.2: Beyonce- Fandom and Audience Engagement
M6.2: Beyonce- Fandom and Audience Engagement
M6.2: Beyonce- Fandom and Audience Engagement
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M6.2: Beyonce- Fandom and Audience Engagement

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M6.2: Beyonce- Fandom and Audience Engagement

  1. 1. FANDOM AND AUDIENCE ENGAGEMENT
  2. 2. WHO IS BEYONCE? Beyoncé is a singer/songwriter age 32 born in Houston, Texas. Beyoncé got her start as the lead vocalist in the band Destiny’s Child. After great success Beyoncé decided to launch a solo career with the release of her 2003 debut album Dangerously In Love. Beyoncé has since released 4 more albums and has won a total of 17 Grammy awards. She is married to rap artist Jay-Z and together they have a daughter, Blue Ivy. Beyoncé is a revolutionary artist that has become a household name. Not only is she known for her voice and beauty but she is also a very active philanthropist and spends a lot of time giving back to her fans.
  3. 3. SOCIAL MEDIA PRESENCE Beyoncé is extremely active on various forms of social media. Her pages include: Facebook: https://www.facebook.com/beyonce Tumblr: http://iam.beyonce.com/ Twitter: https://twitter.com/Beyonce YouTube: http://www.youtube.com/user/beyonce Instagram: http://instagram.com/beyonce As well as her personal website: http://beyonce.com/ Image retrieved from: http://www.inc.com/abigail-tracy/beyonce-shows-the-true-power-of-social-media.html
  4. 4. ONLINE COMMUNITIES Beyoncé fandom is world renowned as Beyoncé is followed by members of the “Beyhive” that support the “Queen Bey”, Beyoncé herself. There are many fan pages created by Beyoncé fans that are supported by advertisements or donations. These websites include: http://thebeyoncenetwork.com/ http://thebeyonceworld.com/ http://www.thebeyhive.com/
  5. 5. Members of Beyoncé's blog, Beyhive, can access the blog through her website, not to be confused with blogs of a similar name. These members receive perks such as exclusive ticket offers and access at concerts, merchandise, and the benefit of following the blog featuring content on music, fashion, and life that is curated by Beyoncé herself. Image Retrieved from: http://beyassets.beyonce.com/assets/Beyhive-Hero-a177d10b020b07d675f14e845f8fcaa4.jpg
  6. 6. Beyoncé started with a twitter page that had no tweets yet millions of followers. She turned her focus onto creating a blog and Facebook page that reflects her values, lifestyle, and artistic creativity. Beyoncé’s audience is a young, socially and technologically savvy generation that engages on multiple different social networks to the lives of the people around them. Beyoncé provides her audience with a pseudo-connection that makes her audience feel like a part of her life through her use of visuals on Tumblr, Facebook, Instagram and her website. AUDIENCE Image Retrieved from: http://cashmereandivory.files.wordpress.com/2013/02/beyonce-super-bowl-2013-performance.jpg
  7. 7. Beyoncé shares photos from her concerts, personal photos, photos of fans, photos of cities she has travelled in, and photos of things that are relevant to a cause she is passionate about. Most recently Beyoncé has been posting pictures of a historical Black people for Black History month.
  8. 8. By sharing pictures of fans in particular, Beyoncé is connected with her audience on a level that acknowledges their existence, and appreciates them. Beyoncé fans feel engaged because they know she posts these pictures herself, Beyoncé prides herself on being a part of all the content that is distributed throughout her various social media platforms. Fans know that if they attend a concert and let themselves be known, Beyoncé's photographer will capture them and she will put them on the blog. All Tumblr photos are of me at the Beyoncé concert in Toronto 2013.
  9. 9. Beyoncé recently released a digital album solely on iTunes without the help of the media or any sort of advertisements. Beyoncé's success can be attributed to her reputation in the media. When it was announced via Instagram that her album was release, sales went through the roof with many people claiming Beyoncé had “broke the internet”. By engaging honestly with her fans, Beyoncé successfully released the best selling digital album with no advertisements in history. This achievement would not be possible had she not been active on so many forms of social media.
  10. 10. IN REAL LIFE Beyoncé is a philanthropist and humanitarian. She continues to engage with her audience through surprise visits to stores, social events that support a cause, and trying to better the lives of those that need it. As an A-List star Beyoncé rarely does meet and greets, but she is sure to let her audience know that she is a part of their life and the lives of many. Image Retrieved from: http://4.mshcdn.com/wp-content/uploads/2012/08/Beyonce-World-Humanitarian-Day-Performance-640.jpg
  11. 11. Image Retrieved from: http://hiphop-n-more.com/wpcontent/uploads/2013/12/beyonce-walmart-4.jpg Sings for patients at the hospital Gives every customer $50 gift cards at Walmart Image Retrieved From: http://cdn02.cdn.justjared.com/wpcontent/uploads/headlines/2013/08/beyonce-postsbeygood-video-showing-fan-love.jpg Visits fans for BeyGood Campaign Image Retrieved from: http://i.ytimg.com/vi/0ItX3 _mh0e8/0.jpg Visits fans for BeyGood Campaign Image Retrieved From: http://www1.pictures.zimbio.com/mp/msDNSzx53Oel.jpg Image Retrieved From: http://www.josepvinaixa.com/blog/wpcontent/uploads/2012/08/Beyonc%C3%A9-I-Was-Here2012.png Image Retrieved from: http://www.brandchannel.com/home/image.axd?pi cture=2013%2F4%2FBeyonce-MissAMeal-300.jpg
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