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James LaCorte Accomplishments
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James LaCorte Accomplishments


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This is a summary of my recent accomplishments related to social media and community management.

This is a summary of my recent accomplishments related to social media and community management.

Published in: Social Media, Technology, Business

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  • 1. Portfolio Text James LaCorte Online Strategist
 Community Manager More about me
  • 2. Memberships Community Roundtable
 Peer network providing strategic, tactical and professional development programming for community and social business professionals. Social Business Council
 The objective of the Council is to share practical insights among its membership on innovative social business strategies, marketing, processes, and tools. The Social Business Council is a highly selective community of practice for social media marketers and social enterprise professionals from the world's largest and most recognizable brands. I’m an active member of these organizations participating in discussions, work groups, research, white papers, and blog posts on social media, social business, and community management.
  • 3. Certificates Community Roundtable Online Community Management: Community Specialist Online Community Management: Community Manager Online Community Management: Community Strategist • • • Project Management Graduate Certificate PMC 610: Project Planning and Estimating PMC 620: Project Schedule, Risk and Contracts PMC 630: Project Change Management PMC 640: Managing Enterprise Projects • • • • I enjoy finding ways to improve process and efficiencies, as well as, learning new ways to facilitate online communities to build new relationships and connect ideas. As community manager I play the role of “host.” Communicate clear messages, represent the brand, make connections, empower others and let them shine.
  • 4. Awards & Recognition • CEO Award
 • Community Roundtable Super Member
 • Diversity Recognition Award
 • Several Spot Awards (monetary awards)
 • Honorable Mention: Top Blog 
 (Ragan Communications) !
  • 5. White Papers In the last year I worked with The Community Roundtable & Social Business Council to publish two reports. 2013 State of Community Management 10 Reasons to Earn More Brand Advocacy
  • 6. Blogging I maintain a blog about social media and guest blog on the Community Roundtable. I also maintain The Social Scope Blog, an internal enterprise blog to help educate employees about social media. Community Roundtable Blog
 Get your community management tool belt on TheGaspar (Personal blog) Social Scope Blog
 25 blog posts, 65 comments, 110 email subscribers and over 5,000 page views this year
  • 7. Social Media Training Annual Marketing Worked with Blue University, HR
 & Compliance to develop 
 annual trainings Lunch &
 Training Learns In 2013 conducted seven employee 
 sessions on a variety of 
 social media topics One on one Assessment Provide consultation sessions 
 educating employees on blogging
 and social media practices Webinars Technology In 2013 conducted 3 webinars
 for work from home employees
 & 2 new employee sessions
  • 8. Managed the implementation of ! ! • • • • • • • Managed internal & contractor resources Developed & managed project timeline Provided guidance on design concepts Offered solutions to create better online exposure Met strict deadlines Created content update/approval process Involved in day to day updates and DOI filing process Results: 
 ! • • • 
 Saved money and improved implementation Provided BCBSNC the ability to promote thoughts on health reform before many others in the industry Implemented the companies first uses of social media tools (You Tube, Twitter, RSS)
  • 9. Intranet Redesign Project Manager of BCBSNC Intranet Redesign: • • • • • ! Coordinated usability testing & heuristic study Interviewed content owners, employees, executives Used studies & employee feedback to write requirements for enhancements Worked closely with IS to test and implement Coordinated work sessions and presentations to assure enterprise wide collaboration/input on the design and enhancements Results :
 ! • • • • • • • • • Added the ability to comment on news stories Implemented interaction with polls Highlighted & incorporated social media on the homepage Increased productivity of authors with new enhancements Increased awareness to corporate wide initiatives with new homepage layout Established new processes Easier and quicker access to the links employees want High satisfaction due to the depth of employees providing input Implemented a full month earlier than expected, even though we lost a resource and had technical issues 

  • 10. Town Square Implemented first enterprise community
 • • • • • • • • Created the first blog for senior leaders Implement the first employee discussion board Implemented the first video library Developed the first community management processes Created community manager guidelines and training Mentor executives and employees on best practices and blog topics Redesigned Town Square Facilitate and seed discussions ! Results: • • • • • • 
 ! All senior leaders regularly blog and comment on discussion boards Executives are able to connect to employees and gain valuable insights Employees feel more connected to each other and senior leaders Real issues and problems are being raised, discussed, and resolved Internal community helped us prepare for our external social media efforts The community has grown tremendously year over year in page views and quality of content Grew average monthly page views from 4,000 to 35,000. 6 blog posts and an average of 60 comments per month Average of 20 new discussion board topics per month • • • !
  • 11. Internal Communities Community Manager mentor and trainer 
 • • • • Implemented community manager on boarding process Developed and train community managers Developed blogging training materials and train employees Implemented or support all internal communities: HSA discussion board Divisional communities Employee Networks Weight Warriors blog Member Experience blog Live Q and A sessions with the CEO • • • • • • ! Results: ! • • • • • • • • • 
 I was the first community manager Grew from one to eight active communities Expanded community management skill set across the enterprise Provided employees a platform to collaborate Increased employee engagement Educated the enterprise on how to use social tools Over10 bloggers post on a regular basis Weight Warrior blog was successful in motivating and connecting employees Member Experience blog connects employees to each other and our members !
  • 12. Employee Access Project Manager: Opening the firewall for employees • • • • • Worked with key stakeholders (HR, Legal, IS, Security, Compliance) to understand the impact of allowing employees access to social media Presented and educated various departments about the changes and value of social media Managed the rollout of social media access to employees Developed required training and rollout for employees Co developed the social media strategy, guidelines and policy Results: 
 • • • • • 
 4,000+ employees trained on social media best practices, the social media policy 
 and enterprise social media efforts People leaders were provided unique training Employees gained access once training was complete Built strong relationships with stakeholder and other areas IS was able to upgrade older software, equipment, and policies
  • 13. You Tube Implemented official You Tube channel: ! • • • • !• Formatted channel design Manage all uploads and content sharing Implemented new You Tube layout and playlists Documented process for DOI filing & video upload procedures Implemented procedures for tagging, key words, descriptions, and linking procedures Results: 
 • • • • • • 
 ! Bloggers and newspapers embedded videos on their sites Consolidated random You Tube channels and created an enterprise wide process First external initiative to use online video technology for the company You Tube videos linked back to corporate web properties gaining additional exposure for the sites Company perspective was shared with customers, reporters, bloggers with little corporate expense Keywords and content on You Tube provided exposure to users looking for health care reform information
  • 14. Social Content & Monitoring Enterprise Wide • Developed processes and maintain the social media calendar for ALL social channels and content ! • Consult across the enterprise educating employees & developing content to meet business needs (HEDIS Goals, Healthcare Reform, Insurance 101, Wellness, HR, support) ! • Generate monthly reports to share with business areas
 • Assist in monitoring social channels and crafting replies or escalate using Sprout Social
  • 15. Enterprise Video • Developed and maintained the first online video library and intake process ! • Consulted and supported Blue University, IS, Corporate Communications and HR on the implementation of an internal You Tube solution ! • Implemented the first video streaming Town Hall and ongoing process so employees can view the events 4 times a year from the office or home.