Ncmm reload 2011 soc med workshop copy
 

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  • Whatever you do online needs to be relevant, real and relational. It doesn’t always have to be stirring or newsy but it needs to engage others as much as possible. Even if it’s just sharing what you’re doing. Which is better “I just had a cup of coffee” or “Had a great cup of coffee at Starbucks with my friend, Leary, whom I haven’t seen forever”? \n
  • Whatever you do online needs to be relevant, real and relational. It doesn’t always have to be stirring or newsy but it needs to engage others as much as possible. Even if it’s just sharing what you’re doing. Which is better “I just had a cup of coffee” or “Had a great cup of coffee at Starbucks with my friend, Leary, whom I haven’t seen forever”? \n
  • Whatever you do online needs to be relevant, real and relational. It doesn’t always have to be stirring or newsy but it needs to engage others as much as possible. Even if it’s just sharing what you’re doing. Which is better “I just had a cup of coffee” or “Had a great cup of coffee at Starbucks with my friend, Leary, whom I haven’t seen forever”? \n
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Ncmm reload 2011 soc med workshop copy Ncmm reload 2011 soc med workshop copy Presentation Transcript

  • Social Media Made SimpleJeff Abramovitz2Degrees Media Strategieswww.2degreesmedia.comjeff@2degreesmedia.com/501-766-0522Facebook.com/2degreesmediaTwittter/2degreesmedia
  • OUR GOAL: TODEMYSTIFY SOCIAL MEDIA
  • DO YOU FEEL LIKETHIS COUPLE WHEN IT COMES TO SOCIAL MEDIA?
  • WANT TO SEE OTHER STATS? CHECK OUTHTTP://WWW.FRANKWBAKER.COM/MEDIAUSE.HTM
  • SHOCKER ALERT!!!!!
  • SHOCKER ALERT!!!!!
  • 10 Things you need to knowto be effective using SOCIAL MEDIA
  • Ministry Selling Products/ Expertise/ Events Local focus --> Niche BLOGS Pages Pages PagesFACEBOOK Groups Groups GroupsTWITTER LinkedIn Google+ Video/ Images Email
  • WHEN IS JUNK MAILNOT JUNK MAIL?
  • 2. Blah blah BLOG
  • Ministry Selling Products/ Expertise/ Events Localfocus --> Niche BLOGS
  • BLOGGING TIPSThe 5 A’s of Blogging (from Brian Clark)
  • BLOGGING TIPS The 5 A’s of Blogging (from Brian Clark) AuthenticStructure your content so that, over time, it tells a story that aligns with the viewsand interests of your target audience in a new and unexpected way. Use research, observation and direct interaction via social media to establish just what those views and interests are.
  • BLOGGING TIPSThe 5 A’s of Blogging (from Brian Clark)
  • BLOGGING TIPS The 5 A’s of Blogging (from Brian Clark) ATTENTION Capture attention with headlines that provoke curiosity andaddress the real needs of your target audience. Make sure the body content delivers on the headline’s promise!
  • BLOGGING TIPSThe 5 A’s of Blogging (from Brian Clark)
  • BLOGGING TIPS The 5 A’s of Blogging (from Brian Clark) AUTHORITYAim to become “the likeable expert” by offering relevant, helpful content that people want to share.
  • BLOGGING TIPSThe 5 A’s of Blogging (from Brian Clark)
  • BLOGGING TIPS The 5 A’s of Blogging (from Brian Clark) ACTIONElicit response by making offers and including calls to action in your posts. Directly ask readers to comment, follow you on Twitter, etc.
  • BLOGGING TIPSThe 5 A’s of Blogging (from Brian Clark)
  • BLOGGING TIPS The 5 A’s of Blogging (from Brian Clark) ACCELERATION Build on your success. Think like a media producer and consistently develop the best content you can. Leverageplatforms like Facebook, but don’t abandon your blog. It’s important that you retain ownership of your intellectualproperty and remain in control of the platform where it is housed.
  • Ministry Selling Products/ Expertise/ Events Localfocus --> Niche BLOGS
  • Email May be limping in some ways but it ISN’T dead3.
  • Email May be limping in some ways but it ISN’T dead Released just last week (early Aug 2011), the new Pew survey affirms email remains3. tied with search as the most popular online activity, with more than 90 percent of Internet users saying they use email and more than 61 percent saying they do so on a daily basis. -- Entrepreneur.com
  • So, make sure youmake Email worth the effort - GREAT CONTENT AND SHAREABLE
  • Some tips for email:
  • Some tips for email:Make “SUBSCRIBE” features easy to use (most email apps help you here)
  • Some tips for email:Make sure you have “calls to action integrated into your message
  • Some tips for email:Post Content in the channels wheremost of your guests/customers are located (share, share, share)
  • Some tips for email: Provide clear options for yourrecipients to share this with their friends and tell them where theymight be able to view the contentsonline (archive/blog; website; etc)
  • Some tips for email:Include a recognizable name and make your headlines attention grabbing
  • Some tips for email: Strongly consider making youremails opimized for mobile viewing
  • SOME GREAT TOOLS:
  • 4.
  • 4.
  • 4.
  • FACEBOOK
  • FACEBOOK BILLION MINUTES PEOPLE SPEND ON FACEBOOK IN THE US IN 2010 - 3 TIMES MORE THAN ANY OTHER SITE - NIELSEN RESEARCH
  • Facebook.com average user figures and facts:
  • Facebook.com average user figures and facts:• Average user has 130 friends on the site
  • Facebook.com average user figures and facts:• Average user has 130 friends on the site• Average user sends 8 friend requests per month
  • Facebook.com average user figures and facts:• Average user has 130 friends on the site• Average user sends 8 friend requests per month 15 hours and 33 minutes• Average user spends an average on Facebook permonth
  • Facebook.com average user figures and facts:• Average user has 130 friends on the site• Average user sends 8 friend requests per month 15 hours and 33 minutes• Average user spends an average on Facebook permonth• Average user visits the site 40 times per month
  • Facebook.com average user figures and facts:• Average user has 130 friends on the site• Average user sends 8 friend requests per month 15 hours and 33 minutes• Average user spends an average on Facebook permonth• Average user visits the site 40 times per month• Average user spends an 23 minutes (23:20 to be precise) on each visit • Average user is connected to 80community pages, groups and events • Average user creates 90 pieces of content each month
  • Facebook.com average user figures and facts:• Average user has 130 friends on the site• Average user sends 8 friend requests per month 15 hours and 33 minutes• Average user spends an average on Facebook permonth• Average user visits the site 40 times per month• Average user spends an 23 minutes (23:20 to be precise) on each visit • Average user is connected to 80community pages, groups and events • Average user creates 90 pieces of content each month200 million people access Facebook via a mobile•device each day
  • Facebook.com average user figures and facts:• Average user has 130 friends on the site• Average user sends 8 friend requests per month 15 hours and 33 minutes• Average user spends an average on Facebook permonth• Average user visits the site 40 times per month• Average user spends an 23 minutes (23:20 to be precise) on each visit • Average user is connected to 80community pages, groups and events • Average user creates 90 pieces of content each month200 million people access Facebook via a mobile•device each day• More than 30 billion pieces of content are shared each day
  • Facebook.com average user figures and facts:• Average user has 130 friends on the site• Average user sends 8 friend requests per month 15 hours and 33 minutes• Average user spends an average on Facebook permonth• Average user visits the site 40 times per month• Average user spends an 23 minutes (23:20 to be precise) on each visit • Average user is connected to 80community pages, groups and events • Average user creates 90 pieces of content each month200 million people access Facebook via a mobile•device each day• More than 30 billion pieces of content are shared each day• Users than access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users
  • Facebook.com average user figures and facts:• Average user has 130 friends on the site• Average user sends 8 friend requests per month 15 hours and 33 minutes• Average user spends an average on Facebook permonth• Average user visits the site 40 times per month• Average user spends an 23 minutes (23:20 to be precise) on each visit • Average user is connected to 80community pages, groups and events • Average user creates 90 pieces of content each month200 million people access Facebook via a mobile•device each day• More than 30 billion pieces of content are shared each day• Users than access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users 770 billion page views• Facebook generates a staggeringper month
  • Facebook.com average user figures and facts:• Average user has 130 friends on the site• Average user sends 8 friend requests per month 15 hours and 33 minutes• Average user spends an average on Facebook permonth• Average user visits the site 40 times per month• Average user spends an 23 minutes (23:20 to be precise) on each visit • Average user is connected to 80community pages, groups and events • Average user creates 90 pieces of content each month200 million people access Facebook via a mobile•device each day• More than 30 billion pieces of content are shared each day• Users than access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users 770 billion page views• Facebook generates a staggeringper month*** from The 2011 Facebook Statistics
  • Need More Convincing?You need to have a Facebook Page for your ministry
  • What’s the difference between a Facebook page and Group? ou p? Gr What should I post? ok c ebo Sho a Fa uld I mix h ave my ee d to orga pers ona o In niza tion l pa ge aD al p nd m t? age ? inis os try/ Ip d ul ost? o to p sh the day n te uring of ed er tim w tt Ho ere a be Is th
  • Check out the Science of Facebook Marketing by Dan Zarrellahttp://www.slideshare.net/HubSpot/science-of-facebook-marketing-by- dan-zarrella
  • Ministry Selling Products/ Expertise/ Events Local focus --> Niche BLOGS Pages Pages PagesFACEBOOK Groups Groups Groups
  • 5.
  • 5.
  • So, think Twitter is still just a “fleeting” fad?
  • So, think Twitter is still just a “fleeting” fad?
  • So, think Twitter is still just a “fleeting” fad?
  • Ministry Selling Products/ Expertise/ Events Local focus --> Niche BLOGS Pages Pages PagesFACEBOOK Groups Groups GroupsTWITTER
  • WHERE DO I START?
  • “More and more, I am transitioning in my thinking of Twitter as a social network, andmore as an information network.Twitter, in fact, calls itself a real- time information network that connects you to the latestinformation about what you find interesting.” Paul Chaney
  • TwitterDashboards:
  • TwitterDashboards: Hootsuite
  • TwitterDashboards: HootsuiteTweetdeck
  • TwitterDashboards: Hootsuite TweetdeckSocial Oomph
  • TwitterDashboards: Hootsuite TweetdeckSocial Oomph Seesmic
  • TwitterDashboards: Hootsuite TweetdeckSocial Oomph Seesmic TweetAdder
  • - Free or Paid- Web based and desktop- Monitor multiple channels- Schedule tweets- See how many are clicking your links
  • - Desktop (currently-working on Web based)
  • - Desktop (currently-working on Web based)- Monitor multiple channels (FB-Twitter-
  • - Desktop (currently-working on Web based)- Monitor multiple channels (FB-Twitter--
  • - Desktop (currently-working on Web based)- Monitor multiple channels (FB-Twitter--
  • Check out a great Twitter informational slideshow from Brandon Marketing: http://www.slideshare.net/ RitchBrandonmt/twitter-indepth- introduction-for-business? from=ss_embed
  • Ministry Selling Products/ Expertise/ Events Local focus --> Niche BLOGS Pages Pages PagesFACEBOOK Groups Groups GroupsTWITTER
  • 6.
  • Some General Thoughts:
  • Some General Thoughts:✴ Tools:
  • Some General Thoughts:✴ Tools: ✴ Google Alerts
  • Some General Thoughts:✴ Tools: ✴ Google Alerts ✴ Google Reader
  • Some General Thoughts:✴ Tools: ✴ Google Alerts ✴ Google Reader ✴ Twitter Search
  • Some General Thoughts:✴ Tools: ✴ Google Alerts ✴ Google Reader ✴ Twitter Search ✴ Social Mention
  • Some General Thoughts:✴ Tools: ✴ Google Alerts ✴ Google Reader ✴ Twitter Search ✴ Social Mention ✴ Addictomatic
  • Some General Thoughts:✴ Tools: ✴ Google Alerts ✴ Google Reader ✴ Twitter Search ✴ Social Mention ✴ Addictomatic✴ Time:
  • Some General Thoughts:✴ Tools: ✴ Google Alerts ✴ Google Reader ✴ Twitter Search ✴ Social Mention ✴ Addictomatic✴ Time: ✴ 15 min 2x/day at least 3x week
  • Some General Thoughts:✴ Tools: ✴ Google Alerts ✴ Google Reader ✴ Twitter Search ✴ Social Mention ✴ Addictomatic✴ Time: ✴ 15 min 2x/day at least 3x week✴ Talk
  • Some General Thoughts:✴ Tools: ✴ Google Alerts ✴ Google Reader ✴ Twitter Search ✴ Social Mention ✴ Addictomatic✴ Time: ✴ 15 min 2x/day at least 3x week✴ Talk ✴ Comment/like/follow/reply/ communicate
  • 7.
  • Ministry Selling Products/ Expertise/ Events Local focus --> Niche BLOGS Pages Pages PagesFACEBOOK Groups Groups GroupsTWITTER LinkedIn
  • Ministry Selling Products/ Expertise/ Events Local focus --> Niche BLOGS Pages Pages PagesFACEBOOK Groups Groups GroupsTWITTER LinkedIn
  • 8. VIDEO AND IMAGE SHARING
  • Ministry Selling Products/ Expertise/ Events Local focus --> Niche BLOGS Pages Pages PagesFACEBOOK Groups Groups GroupsTWITTERLinkedInYouTube, et al
  • VIDEO AND IMAGE SHARING Some general thoughts - Video: • Video is the most shared content on the web • doesn’t have to be professional but needs to match your brand • Mix in video on blogs, FB, Twitter (via TwitVid) and sometimes, try your own (newsletter, FB page update, etc.)--it gives a face to your minsitry • There are many simple editing packages or apps available. Don’t spend inordinate amount of time editing.
  • Ministry Selling Products/ Expertise/ Events Local focus --> Niche BLOGS Pages Pages PagesFACEBOOK Groups Groups GroupsTWITTERLinkedInYouTube, et al
  • WHAT DO I DO WITH9.
  • Ministry Selling Products/ Expertise/ Events Local focus --> Niche BLOGS Pages Pages PagesFACEBOOK Groups Groups GroupsTWITTERLinkedInYouTube, et al Google+
  • 10.MOBILE MADNESS & LOCATION LOCO
  • BOTH OF THESE WILL CONTINUE TO BE AGROWING FORCE IN THE SOCIAL MEDIA REALM
  • Ministry Selling Products/ Expertise/ Events Local focus --> Niche BLOGS Pages Pages PagesFACEBOOK Groups Groups GroupsTWITTER LinkedIn Esp if you use Esp if you use Esp if you use Google + other Google appsl other Google appsl other Google appslWebinar/Podcasts Email
  • REVIEW
  • REVIEW CONTENT
  • REVIEW CONTENT BLOGS
  • REVIEW CONTENT BLOGS EMAIL
  • REVIEW CONTENT BLOGS EMAIL FACEBOOK
  • REVIEW CONTENT BLOGS EMAIL FACEBOOK TWITTER
  • REVIEW CONTENT BLOGS EMAIL FACEBOOK TWITTER LISTEN
  • REVIEW CONTENT BLOGS EMAIL FACEBOOK TWITTER LISTEN LINKEDIN
  • REVIEW CONTENT BLOGS EMAIL FACEBOOK TWITTER LISTEN LINKEDIN VIDEO/IMAGES
  • REVIEW CONTENT BLOGS EMAIL FACEBOOK TWITTER LISTEN LINKEDIN VIDEO/IMAGES GOOGLE+
  • REVIEW CONTENT BLOGS EMAIL FACEBOOK TWITTER LISTEN LINKEDIN VIDEO/IMAGES GOOGLE+ MOBILE/LOCATION
  • SO, NOW WHAT
  • WHAT’S ONE THING YOU TOOK AWAY FROM TODAY THAT YOUCOULD DO TOMORROW (EVEN WITH A LITTLE HELP)?
  • ONLINE WEBINAR SERIES MID OCTOBER 2011(MAKE SURE YOU HAVE SIGNED THE SHEET TO BE CONTACTED IF INTERESTED IN HEARING MORE)
  • ★ SOCIAL MEDIA COACHINGPERSONAL HELP (AUTHORS/BLOGGERS/ETC)★ SOCIAL MEDIA STRATEGYHELP DEVELOP ORGANIZATIONAL STRATEGY★ SOCIAL MEDIA EXECUTION HELP DEVELOP AND EXECUTE CAMPAIGNS AND TACTICAL STRATEGY
  • JEFF ABRAMOVITZ 2DEGREES MEDIA 501-766-0522JEFF@2DEGREESMEDIA.COM WWW.2DEGREESMEDIA FACEBOOK/2DEGREESMEDIA TWITTER/2DEGREESMEDIA
  • THANK YOU!!