30 minsocial slides-vcast1-041812


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These are the slides from the April 18, 2012 30 MinuteSocial Live vCast. These are exclusively for registered viewers of the event for 30 days following the event. At that time they will be public.

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30 minsocial slides-vcast1-041812

  1. 1. Facebook - 5 Musts and a Couple of Shoulds for effective Timeline Use Presented by: - Jeff Abramovitz (Social Media Consulting/training/strategy - 2Degrees Media) jeff@2degreesmedia.com - Chris Faddis (Marketing Consultant - www.launchsme.com) chris@launchsme.com As presented during the April 18, 2012 30 MinuteSocial video CastThursday, April 19, 12 1
  2. 2. SOCIAL PRESENCE AND PRESENTER CONTACT INFORMATION Please share your involvement in today’s event. Use #30minsocial for Twitter comments. LIKE & Share posts with www.facebook.com/30minutesocial Stay Connected with Jeff & Chris on Facebook and Twitter: Jeff: Twitter: @jeffabram Facebook: /2degreesmedia Chris- Twitte: @faddicus Facebook: /launchsocialmediaThursday, April 19, 12 2
  3. 3. Here’s what YOU’LL learn from today’s vCast 5 Musts to know about Facebooks new Timeline changes A couple of shoulds that will helpThursday, April 19, 12 3
  4. 4. Facebook’s Page changes were made with this philosophy in mind:Thursday, April 19, 12 4
  5. 5. Facebook’s Page changes were made with this philosophy in mind:Thursday, April 19, 12 5
  6. 6. So, what are those changes? Large Area Opened for Cover Photo as part of making the entire page more visually stimulating 851 x 315 pixels - Cover Photo specs 180 x 180 pixels - Profile Image specsThursday, April 19, 12 6
  7. 7. 1. MUST CREATE A GREAT COVER PHOTO: Use the space available to promote your organization in a way that captures peoples attention using great images!Thursday, April 19, 12 7
  8. 8. 2. MUST not Facebook has put a number of restrictions on what you can use in your cover photo. Here are those restrictions: Price or purchase info, such as “40% off” or “Download it at www...” is prohibited Contact info, such as web address, email, mailing address or other info intended for your Page’s About section Reference to user interface elements, such as “Like” or “Share” or any other Facebook site features Calls to action, such as “Get it Now” and “Tell Your Friends” Space not meant for promotions, coupons or advertisements Cover photo should not be primarily text-based or infringe on anyone else’s copyright.Thursday, April 19, 12 8
  9. 9. 3. MUST Since you can not use your cover photo as an advertisement (blatantly) for your organization you need to make sure you optimize your ABOUT section - This means including your website, blog URL, contact information, email, etc., so that it shows up in the About section visible to the fans or guests of your page.Thursday, April 19, 12 9
  10. 10. These next few slides simply show you how to edit your ABOUT section and what happens when you change the category and type of business you are.Thursday, April 19, 12 10
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  14. 14. 4. MUST Optimize the 4 images that Facebook provides in the “App” area Here are a few important pieces of information regarding these 4 boxes: - Specs for thumbnail-111 x 74 (but these are increasing in April--stay tuned and we’ll let you know what and when) - Can not change the name, image or position of the Photos App. And, you can’t change the settings for the Videos, Notes, Likes or Events but you can move them around - Thumbnails can be switched around to make the three most strategic apps display on the first row. - Up to 12 Apps will be shown on your Page Timeline (Note: Both Jeff and Chris can help you develop a strategy and create Apps for your Page. This includes contests, Fan Like Gate strategies, etc.)Thursday, April 19, 12 14
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  16. 16. 5. MUST Access the Admin area to respond to Notifications, New Likes and set up all of your settings. The KEY word is ENGAGEMENT. Yes, responding to Comments on your wall is important. But, so is acknowledging those who “LIKE” your page. **TIP** - Review those who have recently liked your page and periodically click on their names and thank them for coming by, acknowledge something you see on their page (i.e., personalize your interaction)Thursday, April 19, 12 16
  17. 17. Click on the Admin Panel button on the upper right of your Cover Photo Expands Section AdminThursday, April 19, 12 17
  18. 18. Summary of 5 MustsThursday, April 19, 12 18
  19. 19. A Couple of ShouldsThursday, April 19, 12 19
  20. 20. Like This...Thursday, April 19, 12 20
  21. 21. A Couple of ShouldsThursday, April 19, 12 21
  22. 22. Thursday, April 19, 12 22
  23. 23. Thank you!! We are excited that we can offer this weekly live video cast to help you demystify social media. Both Chris and Jeff are in the business they are in to help you---ministries, churches, small businesses, non-profits and individual entrepreneurs and content providers with your Social Media needs!! Join us EVERY WEDNESDAY at 1PM EDT. Have Questions? Send us an email at info@30minutesocial.comThursday, April 19, 12 23