SXSW: News Entrepreneurs vs. Traditional Journalism

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A presentation by Jan Schaffer at the 2012 SXSW conference in Austin, Tex. entitled, "News Entrepreneurs vs. Traditional Journalism."

Published in: News & Politics, Education
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SXSW: News Entrepreneurs vs. Traditional Journalism

  1. 1. News Entrepreneurs vs.Traditional Journalists#sxsw#NewNews
  2. 2. Phenomenal Growth• At least 4,700 sites known to be active.• Many with journalistic DNA• Breaking news• Watchdogging local officials• Filling gaps left by MSM
  3. 3. Origins• Solo founder – often traditional journalists (mom and pops)• Small sites funded by community foundations (Knight Community News Challenge)• Larger sites: angel or foundation money• Chains/ chainlets – Patch to Main Street Connect and Hamlet Hubs
  4. 4. Hyperlocal Sites
  5. 5. University-based News Sites
  6. 6. Niche News Sites
  7. 7. Statewide Watchdog Sites
  8. 8. Journalism as Events
  9. 9. Journalism as Acts of Collaboration
  10. 10. Collaboration Models • One-off enterprise reporting project • $5,000 award • Must collaborate Stories: Tax delinquent properties Broadband capacity Education reform
  11. 11. Niche Collaborative Sites
  12. 12. Ethical sensibility: “building”community, not just “covering” it
  13. 13. High Journalism Attributes• Mission-Driven Reporting• Accountability journalism• Transparency• Crowdsourcing• Advocacy for community issues• Closer connections to audiences
  14. 14. Journalism Chops > Churn
  15. 15. jans@j-lab.org @janjlab

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