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  • We started with a question: In a world of shrinking newsroom resources and a rapidly growing start-up news landscape, what role does a news organization like The Miami Herald play in hyperlocal news in our community.  
  • We are: Largest single local news audience Provide tools, techniques and audience Trade contacts and and marketing Share content that partners can use
  • We start with a unique ability to point audience to local news. == Largest local news site – we put our partners prominently on our home page – up here and…..
  • Down here --
  • We started with – two weeklies with no meaningful web presence -- two former journalists with an interest in starting local news sites -- a community foundation starting a news site -- our own experiment
  • Our answer is this project – an attempt to collaborate with existing players in print and on the web, encourage startups and innovation along the way:
  • We’re embarking on a second phase with new goals
  • We’ve

Transcript

  • 1. The Miami Herald Community News Network
  • 2. What’s our role in the new local?
    • Help build and encourage community coverage and conversation.
    • Search and share tools and techniques to create revenue for community players – and ourselves.
    • Share content that partners can use.
    • Leverage our reach and brand to build audience for public service content and community conversation.
  • 3.  
  • 4.  
  • 5. Ad inventory -- Standard positions -- Targeted at Mom and Pops
  • 6. First Phase Partners
    • Existing community newspaper publishers
    • Bloggers with a community news focus
    • Journalists/entrepreneurs
    • Foundation-funded start-ups
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.
    • Key page elements
    • Main stage curated by partner
    • Exchange features forums, user photos and videos
    • Around town includes geo-targeted stories, RSS feeds, blog posts
  • 12. Next steps and new partners
    • Getting traction on advertising
    • Broadening the network
    • Reaching out to established bloggers
    • Coconut Grove Grapevine
    • GrandAveNews.com (UM’s West Grove project)
    • Community of Interest sites
    • Orthodox, Haitian and Brazilian channels
  • 13. The partner challenge
    • Not everyone wants to play
    • Must frame the value equation
    • Applying an ethical framework
    • Internal obstacles