Mainstream Media and News Startups

Mainstream Media and News Startups Bridging the Silos

Five Models of Collaboration Distributive partnerships. Republishing content another news outlet created. Co-reporting partnerships. Working together on reporting a story. Content-creation partnerships. Creating content usually for a legacy media partner. Networked journalism partnerships. Memberships in formal metro-area blog or news-site networks. Civic engagement partnerships. Juicing the involvement of citizens in public hearings or issues.

News Scoops – Not EnoughMSM needed to beef up contentNews Startups needed some megaphones

Collaboration isthe New Competition

Steal Our Stories –Texas Tribune, Pro Publica

Rules for Stealing Don’t edit. Use all internal links Photos not included Can’t sell ads against it Can’t resell Give credit Link back

Syndicating Content

New England Centerfor Investigating Reporting Monthly Syndication

Pro Publica – Co-Reporting

Reporting Network Co-produced with NPR. Published as part of Amazon’s Kindle Singles program

NY Times/Texas Trib Deal

WHYY & Public School Notebook

NBC & Voice of San Diego

Seattle News Partner Network

Oregon News Network

Pittsburgh Post-Gazette-Marcellus Shale partnership

Successful Journalism Networks  Honored the independence of the smaller sites.  Gave the network partners visibility.  Provided a community editor to spearhead the effort.  Provided some training – in social media, in selling ads, in legal issues – for the smaller sites.

Less Successful Networks Partners were required to use a specific content management system. Leadership changed: editors or community managers disappeared over the course of the project. Resources disappeared. The network was secret – not marketed well in the community.

NowcastSA - Civic Participation via webcasts, livestreams

Engaging Audiences:Interaction vs. Meaningful Engagement

KQED Public Radio Partners

WHYY Radio/Web Partners

NolaVie & New Orleans Times-Picayune

Thanks!Jan Schaffer www.j-lab.orgjans@j-lab.org www.kcnn.org@janjlab www.j-learning.org

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Mainstream Media and News Startups

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