The Miami Herald  Community News Network
What’s our role in the new local? <ul><li>Help build and encourage community coverage and conversation. </li></ul><ul><li>...
 
 
Ad inventory -- Standard positions -- Targeted at Mom and Pops
First Phase Partners  <ul><li>Existing community newspaper publishers </li></ul><ul><li>Bloggers with a community news foc...
 
 
 
 
<ul><li>Key page elements </li></ul><ul><li>Main stage curated by partner </li></ul><ul><li>Exchange features forums, user...
Next steps and new partners  <ul><li>Getting traction on advertising </li></ul><ul><li>Broadening the network </li></ul><u...
The partner challenge <ul><li>Not everyone wants to play </li></ul><ul><li>Must frame the value equation </li></ul><ul><li...
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ASNE 2010: Miami Herald

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On April 12, 2010, J-Lab presented a panel with 3 of their 5 Networked Journalism project coordinators. For more info, go to: http://www.j-lab.org/page/networked_journalism

Published in: News & Politics
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  • We started with a question: In a world of shrinking newsroom resources and a rapidly growing start-up news landscape, what role does a news organization like The Miami Herald play in hyperlocal news in our community.  
  • We are: Largest single local news audience Provide tools, techniques and audience Trade contacts and and marketing Share content that partners can use
  • We start with a unique ability to point audience to local news. == Largest local news site – we put our partners prominently on our home page – up here and…..
  • Down here --
  • We started with – two weeklies with no meaningful web presence -- two former journalists with an interest in starting local news sites -- a community foundation starting a news site -- our own experiment
  • Our answer is this project – an attempt to collaborate with existing players in print and on the web, encourage startups and innovation along the way:
  • We’re embarking on a second phase with new goals
  • We’ve
  • ASNE 2010: Miami Herald

    1. 1. The Miami Herald Community News Network
    2. 2. What’s our role in the new local? <ul><li>Help build and encourage community coverage and conversation. </li></ul><ul><li>Search and share tools and techniques to create revenue for community players – and ourselves. </li></ul><ul><li>Share content that partners can use. </li></ul><ul><li>Leverage our reach and brand to build audience for public service content and community conversation. </li></ul>
    3. 5. Ad inventory -- Standard positions -- Targeted at Mom and Pops
    4. 6. First Phase Partners <ul><li>Existing community newspaper publishers </li></ul><ul><li>Bloggers with a community news focus </li></ul><ul><li>Journalists/entrepreneurs </li></ul><ul><li>Foundation-funded start-ups </li></ul>
    5. 11. <ul><li>Key page elements </li></ul><ul><li>Main stage curated by partner </li></ul><ul><li>Exchange features forums, user photos and videos </li></ul><ul><li>Around town includes geo-targeted stories, RSS feeds, blog posts </li></ul>
    6. 12. Next steps and new partners <ul><li>Getting traction on advertising </li></ul><ul><li>Broadening the network </li></ul><ul><li>Reaching out to established bloggers </li></ul><ul><li>Coconut Grove Grapevine </li></ul><ul><li>GrandAveNews.com (UM’s West Grove project) </li></ul><ul><li>Community of Interest sites </li></ul><ul><li>Orthodox, Haitian and Brazilian channels </li></ul>
    7. 13. The partner challenge <ul><li>Not everyone wants to play </li></ul><ul><li>Must frame the value equation </li></ul><ul><li>Applying an ethical framework </li></ul><ul><li>Internal obstacles </li></ul>

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