ASNE 2010: Charlotte Observer

The Charlotte Observer First glance: Hyper-local partnerships

Charlotte Observer Partners

Early headlines
The printed Observer has benefited more than expected from content sharing
Passion for the community is a better motivator than money for our partners
Training and forums are important
Sustainability and growth are now Job One

Community panels on hyperlocal sites

Training

Early headlines from our partners
Content sharing has been valuable, including between partners in the “Charlotte News Network”
Big uptick in traffic on specific stories
Observer brand is valuable
Training was a plus, especially ad training
What does future hold?

Some examples of content

Still in progress
Advertising
Removing technology as a barrier to launch
Sustainability for multiple sites

Close-up on Villa Heights
Diverse, economically challenged central city area of Charlotte
We offered intensive coaching sessions on journalism and advertising sales, as well as posted their material on our own website
Computer access is an issue; what about cell phones?

Street scene near Villa Heights

Thank you to: jLab: The Institute for Interactive Learning Jan Schaffer John S. and James L. Knight Foundation Our hyper-local partners Questions: Steve Gunn: [email_address] 704-358-5077. Editor for Innovations Alicia Roberts: [email_address] Project coordinator

ASNE 2010: Charlotte Observer

by J-Lab on Apr 15, 2010

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ASNE 2010: Charlotte Observer — Presentation Transcript