How to pitch a startup
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How to pitch a startup

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A talk I gave at U. Catolica in Santiago on pitching your business I describe how you should have a pitch for every situation.

A talk I gave at U. Catolica in Santiago on pitching your business I describe how you should have a pitch for every situation.

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  • 1. Pitching your Startup
  • 2. Who is this guy?
  • 3. The Architecture of a Pitch AUDIENCE DELIVERY CONTENT
  • 4. The Audience• Your Mum• Peers• Customers• Journalists• Advisors• Investors• Parties• Formal Networking
  • 5. Pitches• Cocktail party o 1 sentence• 30 Second o Problem, Solution, Call to Action• 60 Second o Problem, Solution, Credability, Opportunity, CTA• 3 Minute o Problem, Solution, Credability, Oppotunity, Route to Market, Call to Action• 15 - 20 Minute o Problem, Solution, Credability, Opportunity, Route to
  • 6. A Pitch for Every Audience /Situation
  • 7. The ChallengeATTENTION TIME
  • 8. The best pitches get to the point in the fewest syllables
  • 9. "If You Can’t Explain It Simply, You Don’t Understand It Well Enough" Albert Einstein
  • 10. Before you Pitch• Think about your audience - how can you make it unique for them.• Research (if possible) o LinkedIn o Google o FB?• Decide what you want o Another meeting o A sale o Investment o A Date
  • 11. DeliveryShow enthusiasmSmile appropriatlyAsk questionsUse propsAlternate your voiceUse your handsEyeball your userUse (a little) humourDont bullshit
  • 12. Your 10 Second PitchThe problem is ...We solve that by ...The Market Size / Opportunity is ...We have an unfair advantage because ...Customers find us by ...We make money by ...X, Y and Z are similar, but we ...Our team is made up of ...In the last X months we achieved Y
  • 13. Your 30 Second PitchThe problem is ...We solve that by ...The Market Size / Opportunity is ...We have an unfair advantage because ...Customers find us by ...We make money by ...X, Y and Z are similar, but we ...Our team is made up of ...In the last X months we achieved Y
  • 14. Your 60 Second PitchThe problem is ...We solve that by ...The Market Size / Opportunity is ...We have an unfair advantage because ...Customers find us by ...We make money by ...X, Y and Z are similar, but we ...Our team is made up of ...In the last X months we achieved Y
  • 15. Common MistakesIs your problem really a problem?Does your solution really address the problemIs your market size really relevant?False claims.No evidence.Low energyUneven presentationLack of practice
  • 16. Practicescoreshark.herokuapp.co m
  • 17. Some of your answers will suck
  • 18. Good: Imagine what you could doto stop your answer from sucking.
  • 19. DO NOT GO TO POWERPOINTUNTIL YOU CAN PITCH NAKED
  • 20. What Powerpoint is Good for:Customer Logos
  • 21. What Powerpoint is Good for:Positioning
  • 22. What Powerpoint is Good for:Hard Numbers
  • 23. What Powerpoint is Good for:Showing your Team
  • 24. ResourcesMinthttp://www.slideshare.net/hnshah/mintcom-prelaunch-pitch-deckTim Younghttp://techcrunch.com/2010/11/02/365-days-10-million-3-rounds-2-companies-all-with-5-magic-slides/Dave McClurehttp://500hats.typepad.com/500blogs/2009/03/how-to-pitch-a-vc-aka-startup-viagra-how-to-give-a-vc- a-hardon.html
  • 25. An invitation• Every Friday @ 12pm• Centro MovistarInnova• Pitch training