How to pitch a startup

1,591 views

Published on

A talk I gave at U. Catolica in Santiago on pitching your business I describe how you should have a pitch for every situation.

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,591
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
49
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

How to pitch a startup

  1. 1. Pitching your Startup
  2. 2. Who is this guy?
  3. 3. The Architecture of a Pitch AUDIENCE DELIVERY CONTENT
  4. 4. The Audience• Your Mum• Peers• Customers• Journalists• Advisors• Investors• Parties• Formal Networking
  5. 5. Pitches• Cocktail party o 1 sentence• 30 Second o Problem, Solution, Call to Action• 60 Second o Problem, Solution, Credability, Opportunity, CTA• 3 Minute o Problem, Solution, Credability, Oppotunity, Route to Market, Call to Action• 15 - 20 Minute o Problem, Solution, Credability, Opportunity, Route to
  6. 6. A Pitch for Every Audience /Situation
  7. 7. The ChallengeATTENTION TIME
  8. 8. The best pitches get to the point in the fewest syllables
  9. 9. "If You Can’t Explain It Simply, You Don’t Understand It Well Enough" Albert Einstein
  10. 10. Before you Pitch• Think about your audience - how can you make it unique for them.• Research (if possible) o LinkedIn o Google o FB?• Decide what you want o Another meeting o A sale o Investment o A Date
  11. 11. DeliveryShow enthusiasmSmile appropriatlyAsk questionsUse propsAlternate your voiceUse your handsEyeball your userUse (a little) humourDont bullshit
  12. 12. Your 10 Second PitchThe problem is ...We solve that by ...The Market Size / Opportunity is ...We have an unfair advantage because ...Customers find us by ...We make money by ...X, Y and Z are similar, but we ...Our team is made up of ...In the last X months we achieved Y
  13. 13. Your 30 Second PitchThe problem is ...We solve that by ...The Market Size / Opportunity is ...We have an unfair advantage because ...Customers find us by ...We make money by ...X, Y and Z are similar, but we ...Our team is made up of ...In the last X months we achieved Y
  14. 14. Your 60 Second PitchThe problem is ...We solve that by ...The Market Size / Opportunity is ...We have an unfair advantage because ...Customers find us by ...We make money by ...X, Y and Z are similar, but we ...Our team is made up of ...In the last X months we achieved Y
  15. 15. Common MistakesIs your problem really a problem?Does your solution really address the problemIs your market size really relevant?False claims.No evidence.Low energyUneven presentationLack of practice
  16. 16. Practicescoreshark.herokuapp.co m
  17. 17. Some of your answers will suck
  18. 18. Good: Imagine what you could doto stop your answer from sucking.
  19. 19. DO NOT GO TO POWERPOINTUNTIL YOU CAN PITCH NAKED
  20. 20. What Powerpoint is Good for:Customer Logos
  21. 21. What Powerpoint is Good for:Positioning
  22. 22. What Powerpoint is Good for:Hard Numbers
  23. 23. What Powerpoint is Good for:Showing your Team
  24. 24. ResourcesMinthttp://www.slideshare.net/hnshah/mintcom-prelaunch-pitch-deckTim Younghttp://techcrunch.com/2010/11/02/365-days-10-million-3-rounds-2-companies-all-with-5-magic-slides/Dave McClurehttp://500hats.typepad.com/500blogs/2009/03/how-to-pitch-a-vc-aka-startup-viagra-how-to-give-a-vc- a-hardon.html
  25. 25. An invitation• Every Friday @ 12pm• Centro MovistarInnova• Pitch training

×