EMBRACE FITNESS, L3C<br />MEGAN LARSEN<br />FRANCIOSA CHUA<br />LAUREN SWARD<br />MELISSA MANJARRES<br />MONICA MENESES<br...
EMBRACE FITNESS Overview<br />L3C organization in Chicago, IL<br />Elevator pitch<br />Mission: <br />“We dedicate our org...
Market & Opportunity Size<br />39.3% (age 7 and up) worked out in a club at least once in 2008<br />In 2009, IBIS world es...
Solution<br />EMBRACE FITNESS will provide facilities and services to meet the needs of disabled individuals with physical...
EMBRACE FITNESS’s Services<br />Specialized fitness equipment <br />Certified trainers<br />Convenient transportation serv...
Competition<br />NextStep Fitness<br />Non-profit fitness center for disabled<br />California<br />Fitness Centers in Chic...
Marketing<br /><ul><li> Competitive Advantage</li></ul>High Quality Service<br />Transportation Services<br />Group fitnes...
Financials<br />Success Metrics<br />Revenue<br />Memberships<br />Revenue Projections<br />Industry Revenue: $25089.3 ($M...
Management<br />Advising Board<br /><ul><li>Raise awareness
Brochures
Newsletter
Website
Sponsors
Front desk
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Embrace fitness, l3 c

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  • Megan..can just mention welcome investors and we are seeking a $700,000 investment
  • Megan – Low-profit/hybrid between non-profit and for-profit
  • Lauren
  • Melissa
  • Melissa
  • Lauren
  • Lauren
  • Precious-Year 1: ((600000*0.06%)*24.99)*12Year 2:(((600000-(600000*0.06%))*0.1%)*25.5)*12Year 3: (((600000-(600000*0.16%))*0.14%)*26)*12Talk about annual increases in fees: Year 1: $24.99; Year 2: $25.5; Year 3: $26
  • Melissa
  • Monica &amp; Jon
  • Melissa
  • **Jon – Note for Megan: I need to change this font according to Healthy People 2010, a report by the Federal Department of Health and Human Services.Since those with disabilities are the biggest users of medical services, that disparity could be costing hundreds of millions of tax dollars a year.
  • Extra - Monica
  • Embrace fitness, l3 c

    1. 1. EMBRACE FITNESS, L3C<br />MEGAN LARSEN<br />FRANCIOSA CHUA<br />LAUREN SWARD<br />MELISSA MANJARRES<br />MONICA MENESES<br />JONATHAN WONG<br />
    2. 2. EMBRACE FITNESS Overview<br />L3C organization in Chicago, IL<br />Elevator pitch<br />Mission: <br />“We dedicate our organization to embracing the opportunity to create an enjoyable environment for individuals with disabilities, where they may embrace the joys and healthy benefits associated with consistently engaging in overall fitness activities.”<br />
    3. 3. Market & Opportunity Size<br />39.3% (age 7 and up) worked out in a club at least once in 2008<br />In 2009, IBIS world estimated 40.3 Million health club members<br />Trend toward specialized gyms<br />According to the Census Bureau, 51.2 million people are disabled<br />Roughly 600,000 reported disabled individuals in Chicago, IL <br />
    4. 4. Solution<br />EMBRACE FITNESS will provide facilities and services to meet the needs of disabled individuals with physical and/or mental impairment(s). <br />Develop a sense of community in a uniquely inclusive environment<br />(I need to fine-tune this slide, but can I see where the need is presented so I can phrase the solution accordingly and not repeat info) thanks!<br />
    5. 5. EMBRACE FITNESS’s Services<br />Specialized fitness equipment <br />Certified trainers<br />Convenient transportation services <br />Group fitness classes and educational workshops<br />Professional physical therapist on site<br />Monthly newsletter<br />
    6. 6. Competition<br />NextStep Fitness<br />Non-profit fitness center for disabled<br />California<br />Fitness Centers in Chicago<br />Bally Total Fitness<br />Equinox Fitness Club<br />YMCA<br />Xport Fitness<br />FFC<br />
    7. 7. Marketing<br /><ul><li> Competitive Advantage</li></ul>High Quality Service<br />Transportation Services<br />Group fitness classes and educational programs<br />Low prices<br />Market Penetration<br />Word-of-Mouth, Collaboration<br />Membership Promotion<br />Monthly Newsletter, Website, Brochures<br />
    8. 8. Financials<br />Success Metrics<br />Revenue<br />Memberships<br />Revenue Projections<br />Industry Revenue: $25089.3 ($Million)/53,950 establishments= $465,047.266 per establishment<br />Goal for the first year: 30 members/month<br />Membership fee for the first year: $24.99/month <br />
    9. 9. Management<br />Advising Board<br /><ul><li>Raise awareness
    10. 10. Brochures
    11. 11. Newsletter
    12. 12. Website
    13. 13. Sponsors
    14. 14. Front desk
    15. 15. Volunteers
    16. 16. Employees
    17. 17. Bookkeeping
    18. 18. Income development</li></li></ul><li>Timeline<br />
    19. 19. Risks<br />Limitation of L3C Structure<br />New industry/market<br />Increased industry regulation<br />Highly dependant upon volunteers<br />
    20. 20. Why EMBRACE FITNESS?<br />Slogan<br />It’s time to be strong again.Embrace a new body.Enrich your body.Renew your inner strength.“Only 36 percent of Americans with disabilities engage in any physical activity” People with disabilities are far less healthy than the average American.Lack of …<br /><ul><li>Support
    21. 21. Facilities
    22. 22. Recognized Health Conditions</li></ul>Embrace Fitness will bridge the gap between disabled and abled physically active Americans.<br />
    23. 23. ADDITIONAL INFORMATION<br />
    24. 24. Location<br />9,000 sq. feet building <br />An equipped gymnasium<br />4 Large rooms for group fitness classes<br />2 rooms for educational classes<br />1 Men’s locker room (Including showers)<br />1 Women’s locker room (Including showers)<br />2 rooms for special events<br />Check in Area<br />Waiting room area<br />1 pool (25m x 50m ) <br />

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