Disneyland Australia "Disney DownUnder" Group 1 Erin Althoff Samantha Arndt Casey Blakely Khushboo Chaturvedi Jo...
Project Description <ul><ul><li>The Walt Disney Co. was founded in 1923 </li></ul></ul><ul><ul><li>Leading diversified int...
<ul><ul><li>Disney wanted to give customers an extraordinary experience where ever they go </li></ul></ul><ul><ul><ul><li>...
Australia <ul><ul><li>Australia is a booming economy which is trying to expand its tourist industry </li></ul></ul><ul><ul...
Goal <ul><ul><li>Aim to make Australia a more attractive tourist spot </li></ul></ul><ul><ul><ul><li>Make Australia more a...
According to our research, kids in Australia will be just as excited to go to Disneyland...
Cultural Analysis <ul><li>Australia </li></ul><ul><ul><li>  Climate </li></ul></ul><ul><ul><ul><li>  2nd driest continent ...
Cultural Analysis <ul><ul><li>Family </li></ul></ul><ul><ul><ul><li>nuclear family is ideal  </li></ul></ul></ul><ul><ul><...
Cultural Analysis <ul><ul><li>Social setting  </li></ul></ul><ul><ul><ul><li>Group behavior: </li></ul></ul></ul><ul><ul><...
Cultural Analysis <ul><ul><li>Business customs </li></ul></ul><ul><ul><ul><li>Modest and casual </li></ul></ul></ul><ul><u...
Economic Analysis <ul><ul><li>Population Demographics </li></ul></ul><ul><ul><ul><li>Who are our local customers </li></ul...
Economic Analysis <ul><li>Population Demographics </li></ul><ul><ul><li>0-14 years 18.6% (male 2,026,975/female 1,923,828)...
Economic Analysis <ul><li>Economic Demographics  </li></ul><ul><ul><li>Total GDP =   $800.2 billion  (2008 est.)   </li></...
Economic Analysis <ul><li>Media Outlets </li></ul><ul><ul><li>  Television:   99% Australian homes </li></ul></ul><ul><ul>...
Economic Analysis <ul><li>Barriers in the Media </li></ul><ul><li>Television </li></ul><ul><ul><li>No commercials on progr...
Product Analysis <ul><li>The product: Disneyland Theme Parks </li></ul><ul><ul><li>Relative Advantage:  </li></ul></ul><ul...
Product and Market Analysis <ul><ul><li>  Observability  </li></ul></ul><ul><ul><ul><li>DMIG (Disney's interactive media) ...
Market Analysis <ul><li>Transportation </li></ul><ul><ul><li>Sydney - highest public transportation use (26%) </li></ul></...
Market Analysis <ul><li>Distribution in Australia </li></ul><ul><ul><li>  Walt Disney sells through Disney shops, Disney c...
Market Analysis <ul><li>Pricing Strategies </li></ul><ul><ul><li>Price varies according to age, groups (20-500), holidays,...
Competitive Market Analysis <ul><li>Competitor's Prices </li></ul><ul><li>  Day Adult                                     ...
Competitive Market Analysis <ul><li>Market Size </li></ul><ul><ul><li>  Estimated Average Annual Revenue for theme parks i...
Preliminary Marketing Plan <ul><li>Marketing Objectives </li></ul><ul><ul><li>Primary Target Market: Nuclear Families that...
Preliminary Marketing Plan <ul><li>Profit expectations for first year </li></ul><ul><ul><li>Requires 8 million customers t...
Preliminary Marketing Plan <ul><li>Packaging Component </li></ul><ul><ul><li>&quot;Disneyland Down Under&quot; </li></ul><...
Preliminary Marketing Plan <ul><li>Distribution </li></ul><ul><ul><li>Port selection: Sydney, Port Kembla and Newcastle. <...
Preliminary Marketing Plan <ul><li>Packing </li></ul><ul><ul><li>Marking and labeling regulations </li></ul></ul><ul><ul><...
Preliminary Marketing Plan <ul><li>Documentation </li></ul><ul><ul><li>Bill of lading - establishing legal ownership and f...
Preliminary Marketing Plan <ul><li>Channels of Distribution </li></ul><ul><ul><li>themed shopping areas and market places ...
Preliminary Marketing Plan <ul><li>Price Determination </li></ul><ul><ul><li>Cost of shipment of goods: $80.00 USD / 1000 ...
Preliminary Marketing Plan <ul><li>Terms of Sale </li></ul><ul><ul><li>EX Works </li></ul></ul><ul><ul><li>FOB </li></ul><...
Pro Forma Financial Statements (In Millions)  *Figures exclude 1.2 billion in start up costs. 2012 2017 Marketing Australi...
Resource Requirements <ul><li>Finance </li></ul><ul><ul><li>Government Subsidizes </li></ul></ul><ul><ul><li>Foreign Direc...
THE END.
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Disneyland australia

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  • Hi,
    We are trying to build a massive project in Australia that is better and more advanced than any Disney Park... it is the next evolution of theme parks, it is an 'Edutainment' Theme Park, (Education through Entertainment) www.fantasmicworld.com ©

    This project will not only present over a hundred brilliant immersible rides and attractions (many genuinely original never before seen) that will propel you into worlds you only dreamed of while stimulating your imagination and tantalising your emotions, it will also provide thousands of direct jobs for Australians, and thousands more indirectly, and propel Australia to the top of the mountain as a world leader in Innovation, advanced and leading edge technologies, Creative Arts and Brilliant Entertainment.

    ElysianWorld© incorporating FantasmicWorld© is a $68Billion project in total, with two primary operational and practicing focuses, with multiple precincts built in 7 stages over a 5 plus 5 year plan.
    www.elsyianworld.com ©

    FantasmicWorld© is essentially the commercial ventures precincts focused on Entertainment, leisure, recreation and Edutainment, and will cost around $16 Billion for the ‘FantasmicWorld Edutainment theme park©’ and Motion picture & Multi Movie Studios, including the first slate/run of up to 20 movies ready for production, and further $7 Billion for the 4 major international Themed Resorts.

    ElysianWorld© is essentially focused on Human Advancement, improvement and Sustainability projects and programs, and incorporates the ‘ElysianWorld University of World Change & Human Sustainability©’, ‘The Platform of Innovation & Invention©’, major Research & development Centres in every critical field, from advanced agriculture, medical and renewable sustainable energies developments, through to new technologies and advanced space exploration developments.

    ElysianWorld will be far more than any Disney project could ever bring to Australia, and will be creating an ‘Open Platform’ for the brilliant mind power we have here in Australia, helping promote the Australian profile as a genuinely innovative Nation, that the whole world, across a huge horizon of fields and disciplines, will look to, to see what the latest breakthroughs are, and how to do things properly and effectively, to constructively create positive and progressive, social and economic growth, now and into our greater future.

    Yet despite all our efforts, over several years now, we have struggled to get any support from either the Australian Government or Corporate Australia, yet the Australian people who know about the project tell us constantly they want this project, and that they feel it will not only be a great project for Australia, but a 'must' project for Australia.

    So consider rallying for this project and help us get it built by encouraging Government and the corporate sector to support and assist in the realisation of the project... because if we don't, there are other countries competing with Australia now, wanting us to build ElysianWorld© & FantasmicWorld© in their countries, because they know, whichever country has this project, they will be recognised as 'the' leading country in the world in this domain.

    Our plan incorporates the first 'mother ship' (headquarters operation) to be built in Australia and then to build satellite operations in other locations around the world, which we have already identified. But if we can't get support from Australia, we will have no choice but to build the mother ship else where.

    And how sad will it be for Australia to lose this project simply because of complacency from our Government and Corporate sector, who seem hell bent on having yet another duplication of a Disney Park, who have not been fully transparent about their plans, instead of doing something truly unique and standing out from the global crowd, with a project and group who are totally transparent with our plans, as well as generating a multitude of opportunities for Australians, including creative and education opportunities, careers and jobs.

    Visit the websites to learn about this project
    www.fantasmicworld.com ©
    www.elysianworld.com ©
       Reply 
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    Your message goes here
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Disneyland australia

  1. 1. Disneyland Australia &quot;Disney DownUnder&quot; Group 1 Erin Althoff Samantha Arndt Casey Blakely Khushboo Chaturvedi Jonathan Wong
  2. 2. Project Description <ul><ul><li>The Walt Disney Co. was founded in 1923 </li></ul></ul><ul><ul><li>Leading diversified international family entertainment and media enterprise </li></ul></ul><ul><ul><li>Have four business segments: media networks, parks and resorts, studio entertainment, and consumer products </li></ul></ul><ul><ul><li>Disneyland under parks and resorts segment </li></ul></ul><ul><ul><li>Started in 1952 by Walt Disney  </li></ul></ul><ul><ul><li>Now grown world-wide: 5 resorts with 11 theme parks on 3 continents </li></ul></ul>
  3. 3. <ul><ul><li>Disney wanted to give customers an extraordinary experience where ever they go </li></ul></ul><ul><ul><ul><li>“ making dreams come true everyday” </li></ul></ul></ul><ul><ul><li>International expansions central to Disney’s global growth strategy </li></ul></ul><ul><ul><li>Want to continue this growth into Australia  </li></ul></ul>
  4. 4. Australia <ul><ul><li>Australia is a booming economy which is trying to expand its tourist industry </li></ul></ul><ul><ul><li>Disneyland in Australia would increase tourism and revenue into Australia </li></ul></ul><ul><ul><li>Younger generation in Australia spends substantial amount of time on leisure and recreational activities </li></ul></ul>
  5. 5. Goal <ul><ul><li>Aim to make Australia a more attractive tourist spot </li></ul></ul><ul><ul><ul><li>Make Australia more alluring to tourists by introducing Walt Disney theme Park </li></ul></ul></ul><ul><ul><li>Image of Disneyland easily transferable to Australian culture </li></ul></ul><ul><ul><li>Target market includes school-aged children and families </li></ul></ul>
  6. 6. According to our research, kids in Australia will be just as excited to go to Disneyland...
  7. 7. Cultural Analysis <ul><li>Australia </li></ul><ul><ul><li>  Climate </li></ul></ul><ul><ul><ul><li>  2nd driest continent  </li></ul></ul></ul><ul><ul><ul><ul><li>rainfall evenly distributed throughout year </li></ul></ul></ul></ul><ul><ul><ul><li>  Warmest in January, coldest in July </li></ul></ul></ul><ul><ul><ul><ul><li>  Summers average 65.5-78.4° F </li></ul></ul></ul></ul><ul><ul><ul><ul><li>  Winters average 46.4-61.2° F  </li></ul></ul></ul></ul><ul><li>  </li></ul><ul><ul><li>Official Language  </li></ul></ul><ul><ul><ul><li>English </li></ul></ul></ul>
  8. 8. Cultural Analysis <ul><ul><li>Family </li></ul></ul><ul><ul><ul><li>nuclear family is ideal  </li></ul></ul></ul><ul><ul><ul><ul><li>Two parents - wife takes cares of husband and children </li></ul></ul></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><ul><li>  required from ages 6-15 years old </li></ul></ul></ul><ul><ul><ul><li>  99% literate </li></ul></ul></ul><ul><ul><li>Legal System </li></ul></ul><ul><ul><ul><li>  Democratic, federal-state system </li></ul></ul></ul><ul><ul><ul><ul><li>Executive, legislative, judicial </li></ul></ul></ul></ul>
  9. 9. Cultural Analysis <ul><ul><li>Social setting </li></ul></ul><ul><ul><ul><li>Group behavior: </li></ul></ul></ul><ul><ul><ul><ul><li>Use first names </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>&quot;Mate&quot; is often used more than &quot;Sir&quot; </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>  Evening meal is tea from 6 to 8 PM </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Respect different opinions - love to argue </li></ul></ul></ul></ul><ul><ul><ul><ul><li>  Use caution when using Aussie-English expressions </li></ul></ul></ul></ul><ul><ul><ul><li>Social classes </li></ul></ul></ul><ul><ul><ul><ul><li>Mostly egalitarianism </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Schools resemble England </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Some racism still occurs </li></ul></ul></ul></ul></ul>
  10. 10. Cultural Analysis <ul><ul><li>Business customs </li></ul></ul><ul><ul><ul><li>Modest and casual </li></ul></ul></ul><ul><ul><ul><ul><li>Titles are unimportant </li></ul></ul></ul></ul><ul><ul><ul><li>Do not mix work with pleasure, but take both seriously </li></ul></ul></ul><ul><li>  </li></ul><ul><ul><li>Clothing </li></ul></ul><ul><ul><ul><li>Casual: Bush wear and swimwear </li></ul></ul></ul><ul><ul><ul><li>Business: suits, jackets, trousers, waistcoats and breeches - women wear more skirts than in US </li></ul></ul></ul><ul><li>  </li></ul><ul><ul><li>Recreation, sports and leisure activities  </li></ul></ul><ul><ul><ul><li>Outdoor activities </li></ul></ul></ul><ul><ul><ul><ul><li>Archery, Australian football, beach volleyball, canoeing, cycling, etc. </li></ul></ul></ul></ul>
  11. 11. Economic Analysis <ul><ul><li>Population Demographics </li></ul></ul><ul><ul><ul><li>Who are our local customers </li></ul></ul></ul><ul><ul><ul><li>Where are they located </li></ul></ul></ul><ul><ul><li>Economic Demographics </li></ul></ul><ul><ul><ul><li>Can the local government withhold such a project </li></ul></ul></ul><ul><ul><ul><li>Can the average family afford the vacation </li></ul></ul></ul><ul><ul><li>Media Outlets </li></ul></ul><ul><ul><ul><li>Which modes of communication are best </li></ul></ul></ul><ul><ul><ul><li>Barriers in the media   </li></ul></ul></ul>
  12. 12. Economic Analysis <ul><li>Population Demographics </li></ul><ul><ul><li>0-14 years 18.6% (male 2,026,975/female 1,923,828) </li></ul></ul><ul><ul><li>15-64 years 67.9% (male 7,318,743/female 7,121,613) (2009 est.) </li></ul></ul><ul><li>Geographic Locations </li></ul><ul><ul><li>Urban population 89% of total population (2008)  </li></ul></ul><ul><li>Implications for Disney DownUnder?  </li></ul>
  13. 13. Economic Analysis <ul><li>Economic Demographics  </li></ul><ul><ul><li>Total GDP =  $800.2 billion (2008 est.) </li></ul></ul><ul><ul><li>Average Family Income =  $48,649   (2008 est.) </li></ul></ul><ul><li>Implications for DisneyDownUnder? </li></ul>
  14. 14. Economic Analysis <ul><li>Media Outlets </li></ul><ul><ul><li>  Television:   99% Australian homes </li></ul></ul><ul><ul><li>  Radio: 100% Australian homes </li></ul></ul><ul><ul><li>Print: 98% Australian homes </li></ul></ul><ul><li>Main Television Broadcasting Companies </li></ul><ul><ul><li> Australian Broadcasting Corporation (ABC), Special Broadcasting Service (SBS), the Nine Network, the Seven Network, and Network Ten </li></ul></ul><ul><li>Main Radio Stations </li></ul><ul><ul><li>There are 264 operational commercial stations </li></ul></ul><ul><ul><li>More than 300 community radio stations. </li></ul></ul><ul><li>Main Print Mediums   </li></ul><ul><ul><li>The Daily Telegraph, The Herald Sun, and the Sydney Morning Herald.  </li></ul></ul>
  15. 15. Economic Analysis <ul><li>Barriers in the Media </li></ul><ul><li>Television </li></ul><ul><ul><li>No commercials on programs geared towards young children </li></ul></ul><ul><ul><li>Limited number of commercials during 24-hour period </li></ul></ul><ul><li>Radio </li></ul><ul><ul><li>The Australian Communications and Media Authority (ACMA) licensing guidelines and regulations, censor content depending on average consumer and listener </li></ul></ul><ul><li>Print </li></ul><ul><ul><li>ACMA has regulations over what printed to the public </li></ul></ul>
  16. 16. Product Analysis <ul><li>The product: Disneyland Theme Parks </li></ul><ul><ul><li>Relative Advantage:  </li></ul></ul><ul><ul><ul><li>Disney's brand name (Pioneer brand advantage)   </li></ul></ul></ul><ul><ul><ul><li>Quick brand recognition and market entry </li></ul></ul></ul><ul><ul><li>Compatibility: </li></ul></ul><ul><ul><ul><li>No language barrier (as in Paris, Tokyo and HK) </li></ul></ul></ul><ul><ul><ul><li>Winter drawbacks (outdoor rides will be shut) </li></ul></ul></ul><ul><ul><ul><li>Existing industry of leisure parks in Australia </li></ul></ul></ul><ul><ul><li>Complexity </li></ul></ul><ul><ul><ul><li>  Four theme parks, ideally longer than a day </li></ul></ul></ul><ul><ul><ul><li>Australian customers prefer 1-day parks </li></ul></ul></ul><ul><ul><li>Trialability </li></ul></ul><ul><ul><ul><li>Over-priced for Australian consumers </li></ul></ul></ul><ul><ul><ul><li>Need to offer special discounts and promotions                     </li></ul></ul></ul><ul><li>     </li></ul>
  17. 17. Product and Market Analysis <ul><ul><li>  Observability  </li></ul></ul><ul><ul><ul><li>DMIG (Disney's interactive media) </li></ul></ul></ul><ul><ul><ul><li>WDIG (web developer, new media experiences)   </li></ul></ul></ul><ul><li>Major Problems and resistances: </li></ul><ul><ul><li>Trialability and complexity: Attracting a loyal customer base </li></ul></ul><ul><ul><li>High promotions and sales discounts </li></ul></ul><ul><ul><li>Mapping of itineraries for different age groups </li></ul></ul><ul><li>Geographical Regions </li></ul><ul><ul><li>From South Wales, Melbourne and Sydney -  </li></ul></ul><ul><ul><li>SYDNEY: oldest, most visited and largest city </li></ul></ul>
  18. 18. Market Analysis <ul><li>Transportation </li></ul><ul><ul><li>Sydney - highest public transportation use (26%) </li></ul></ul><ul><ul><li>Communications: Phones, mail, internet (wi-fi) </li></ul></ul><ul><ul><li>Theme parks: Bus, coach, rail, car and helicopter transfers </li></ul></ul><ul><li>Buying Habits: Australian customer base </li></ul><ul><ul><li>15 years and over - 22% on leisure activities </li></ul></ul><ul><ul><li>30 Amusement parks - 8.9 million visitors  </li></ul></ul><ul><ul><li>Higher use during school holidays, summer, tourist peak seasons (January and October) </li></ul></ul><ul><ul><li>Local parks have amusement centers, indoor play centers </li></ul></ul>
  19. 19. Market Analysis <ul><li>Distribution in Australia </li></ul><ul><ul><li>  Walt Disney sells through Disney shops, Disney channel </li></ul></ul><ul><ul><li>Typical theme parks: Passes sold on websites </li></ul></ul><ul><ul><li>Involvement in environment and local community </li></ul></ul><ul><li>Middlemen: None. Disney sells directly to its customers </li></ul><ul><li>Advertising and Promotions </li></ul><ul><ul><li>Websites, TV ads, fliers, billboards </li></ul></ul><ul><ul><li>Largest local marketing group: Adcorp </li></ul></ul><ul><ul><li>Discounts and promotions offered on websites: Example: Dreamworld in Gold Coast </li></ul></ul><ul><ul><li>Public Relations group: Press releases and photographs </li></ul></ul><ul><ul><li>Promotions: Gift cards, Discounts: Local offers </li></ul></ul>
  20. 20. Market Analysis <ul><li>Pricing Strategies </li></ul><ul><ul><li>Price varies according to age, groups (20-500), holidays, summer season, new openings. (Special discounts) </li></ul></ul><ul><ul><li>Annual passes for frequent users </li></ul></ul><ul><ul><li>Discount for pensioners (resident of Australia) </li></ul></ul><ul><li>Competitors </li></ul><ul><ul><li>Luna Park in Sydney </li></ul></ul><ul><ul><li>Major Competitor (focus): Dreamworld in Gold Coast </li></ul></ul><ul><ul><ul><li>Feature:  To Create an Escape to Fun and Excitement’ and ‘Share the Best Times Ever’ </li></ul></ul></ul><ul><ul><ul><li>  Thrill-seekers paradise, educational interactive wildlife sanctuary and zoo, a multi-media production and broadcast centre </li></ul></ul></ul><ul><ul><ul><li>Package: Nick central, Wiggles world, Tigger island, etc </li></ul></ul></ul>
  21. 21. Competitive Market Analysis <ul><li>Competitor's Prices </li></ul><ul><li>  Day Adult                                                                  $ 69.00                        </li></ul><ul><li>1 Day Child   (4-13 years)                                           $ 45.00 </li></ul><ul><li>1 Day Pensioner (AUS & NZ residents only)                 $ 45.00 </li></ul><ul><li>                                          </li></ul><ul><li>Competitors Promotions; Dreamworld offers: </li></ul><ul><ul><ul><li>Group discounts (more than 20) </li></ul></ul></ul><ul><ul><ul><li>Annual and 2-year Premium World pass </li></ul></ul></ul><ul><ul><ul><li>Early arrival discount (by 9am) </li></ul></ul></ul><ul><ul><ul><li>Q4U: For customers that don't want to wait in queues </li></ul></ul></ul><ul><ul><ul><li>Local offers: Residents pay lower prices </li></ul></ul></ul><ul><ul><ul><li>Pensioners: Have to be residents of Australia for discount  </li></ul></ul></ul><ul><ul><li>No use of distribution channels </li></ul></ul>
  22. 22. Competitive Market Analysis <ul><li>Market Size </li></ul><ul><ul><li>  Estimated Average Annual Revenue for theme parks in Australia -$1.2 billion. </li></ul></ul><ul><ul><li>Estimated Sales - $5.5 billion. (similar to Euro Disney) </li></ul></ul><ul><li>  </li></ul><ul><li>Government Participation </li></ul><ul><ul><li>  Travel Agencies in Australia. </li></ul></ul><ul><ul><li>Gold Coast City to develop positive business relations and acclimation to a new region. </li></ul></ul><ul><ul><li>  Government Subsidies </li></ul></ul><ul><li>  </li></ul><ul><li>Regulations </li></ul><ul><ul><li>Queensland Environment Act, protect environment during new development. </li></ul></ul><ul><ul><li>Building/Resource limitations in Gold Coast City </li></ul></ul><ul><ul><li>Sustainable Water Management </li></ul></ul>
  23. 23. Preliminary Marketing Plan <ul><li>Marketing Objectives </li></ul><ul><ul><li>Primary Target Market: Nuclear Families that have children between ages 4-13. </li></ul></ul><ul><ul><li>Secondary Target Market: 13 years old and older that can ride thrill rides in the park. </li></ul></ul><ul><li>Product Component </li></ul><ul><ul><li>Expected Sales: $500 million according to ticket prices. </li></ul></ul><ul><ul><li>   0-14 years: 18.6% * $50 * 8.9 million = $ 82.77 million </li></ul></ul><ul><ul><li>15-64 years: 67.9% * $60 * 8.9 million = $ 362.586 million </li></ul></ul><ul><ul><li>65+ years: 13.4% * $45 * 8.9 million = $ 53.66 million </li></ul></ul><ul><li>Price (AUD) Quantity 1 </li></ul><ul><li>1 Day Adult                                                                 $ 60.00                       </li></ul><ul><li>1 Day Child   (4-13 years)                                           $ 50.00 </li></ul><ul><li>1 Day Pensioner                                                         $ 45.00 </li></ul>
  24. 24. Preliminary Marketing Plan <ul><li>Profit expectations for first year </li></ul><ul><ul><li>Requires 8 million customers to visit in order to be profitable. </li></ul></ul><ul><ul><li>No guarantee of 8.9 million projected visits would be met. </li></ul></ul><ul><li>Market penetration and coverage </li></ul><ul><ul><li>Target consumers of major competitor Dreamworld. </li></ul></ul><ul><ul><li>Follow segmented adaptation strategy like Dreamworld. </li></ul></ul><ul><li>Product Adaptation </li></ul><ul><ul><li>Incorporate Australian themes to park </li></ul></ul><ul><ul><ul><li>Kangaroo Mascot next to Mickey Mouse </li></ul></ul></ul><ul><ul><ul><li>Emphasize Finding Nemo Movie </li></ul></ul></ul><ul><ul><ul><li>Dining menus according to lifestyle and culture </li></ul></ul></ul><ul><ul><ul><li>Consider slangs and profane language difference between the US and Australia. </li></ul></ul></ul>
  25. 25. Preliminary Marketing Plan <ul><li>Packaging Component </li></ul><ul><ul><li>&quot;Disneyland Down Under&quot; </li></ul></ul><ul><ul><li>Lower pricing strategy than United States </li></ul></ul><ul><ul><li>Dress Mickey Mouse in relation to Australian culture </li></ul></ul>
  26. 26. Preliminary Marketing Plan <ul><li>Distribution </li></ul><ul><ul><li>Port selection: Sydney, Port Kembla and Newcastle. </li></ul></ul><ul><ul><li>Mode Selection </li></ul></ul><ul><ul><ul><li>Railroads </li></ul></ul></ul><ul><ul><ul><ul><li>Affordable, Reasonable, service all of Australia </li></ul></ul></ul></ul><ul><ul><ul><li>Air carriers </li></ul></ul></ul><ul><ul><ul><ul><li>54 air carriers, efficient, expensive. Bad in bulk. </li></ul></ul></ul></ul><ul><ul><ul><li>Ocean carriers </li></ul></ul></ul><ul><ul><ul><ul><li>Affordable overseas shipping, long shipping times. </li></ul></ul></ul></ul><ul><ul><ul><li>Motor carriers </li></ul></ul></ul><ul><ul><ul><ul><li>Perfect for raw materials, may encounter traffic. </li></ul></ul></ul></ul>
  27. 27. Preliminary Marketing Plan <ul><li>Packing </li></ul><ul><ul><li>Marking and labeling regulations </li></ul></ul><ul><ul><ul><li>Automated Manifest System, Customs-Trade Partnership Against Terrorism, Free Trade Agreement. </li></ul></ul></ul><ul><ul><li>Containerization </li></ul></ul><ul><ul><ul><li>Ship in bulk, transport from ship to train. </li></ul></ul></ul><ul><ul><li>Costs </li></ul></ul><ul><ul><ul><li>Ocean Shipping - Least Expendsive </li></ul></ul></ul><ul><ul><ul><li>Air Shipping - Most Expendsive </li></ul></ul></ul>
  28. 28. Preliminary Marketing Plan <ul><li>Documentation </li></ul><ul><ul><li>Bill of lading - establishing legal ownership and facilitating financial transactions </li></ul></ul><ul><ul><li>Dock receipt - proof of delivery of cargo to carrier  </li></ul></ul><ul><ul><li>Air bills - controls the routing of cargo, contract for carriage </li></ul></ul><ul><ul><li>Commercial Invoice - bill of the goods sold  </li></ul></ul><ul><ul><li>Pro forma Invoice - packing list for shipment of goods </li></ul></ul><ul><ul><li>Shipper’s export declaration - names, destination, goods, declared value. </li></ul></ul><ul><ul><li>Statement of Origin - consular invoice from importing country.  </li></ul></ul><ul><ul><li>Special Documentation - none. </li></ul></ul><ul><ul><li>Insurance Claims - needed for export trading. </li></ul></ul><ul><ul><li>Freight Forwarder - manages routing, scheduling, rates, restrictions, and requirements. </li></ul></ul>
  29. 29. Preliminary Marketing Plan <ul><li>Channels of Distribution </li></ul><ul><ul><li>themed shopping areas and market places </li></ul></ul><ul><ul><li>methods of payment (AUD, credit (Visa, JCB, Diners Club Card, Discover, MasterCard, American Express and The Disney Credit Card), and traveler’s checks). </li></ul></ul><ul><ul><li>No middle men </li></ul></ul><ul><ul><li>Import/Export agents include Japan, China, United States, South Korea, United Kingdom, New Zealand, India, Singapore, Taiwan, and Thailand. </li></ul></ul><ul><ul><li>Warehouses: Adelaide, Brisbane, Melbourne, Perth, and Sydney. </li></ul></ul>
  30. 30. Preliminary Marketing Plan <ul><li>Price Determination </li></ul><ul><ul><li>Cost of shipment of goods: $80.00 USD / 1000 kgs </li></ul></ul><ul><ul><li>  Insurance costs: Excess to $350.00 USD </li></ul></ul><ul><ul><li>Import taxes and value-added tax: 10% value added, fixed $726 per vehicle, 9% insurance premium,  fringe benefits tax 46.5%. </li></ul></ul><ul><li>http://www.portofmelbourne.com/global/docs/Reference-Tariff-Schedule-July-2009.pdf   </li></ul><ul><li>http://www.daff.gov.au/aqis/import/general-info/fees-charges/import-clearance   </li></ul>
  31. 31. Preliminary Marketing Plan <ul><li>Terms of Sale </li></ul><ul><ul><li>EX Works </li></ul></ul><ul><ul><li>FOB </li></ul></ul><ul><ul><li>FAS </li></ul></ul><ul><ul><li>C&F </li></ul></ul><ul><ul><li>CIF </li></ul></ul><ul><li>Methods of Payment </li></ul><ul><ul><li>Cash in Advance </li></ul></ul><ul><ul><li>Open Accounts </li></ul></ul><ul><ul><li>Consignment Sales </li></ul></ul><ul><ul><li>Time Draft </li></ul></ul><ul><ul><li>Letters of Credit </li></ul></ul>
  32. 32. Pro Forma Financial Statements (In Millions) *Figures exclude 1.2 billion in start up costs. 2012 2017 Marketing Australia Media Networks 24 25 Advertising/Promotion Expense 6 7 Expenses Administrative/Corporate 75 80 Consumer Products 86.01 86 Entertainment 25 30 International Parks and Resorts Expenditures 721 450 Less Capital Expenditures from Disneyland Hong Kong and Euro Disney 250 240 Total Capital Expenditure of Disneyland Australia 471 110 Total Expenditures 687.01 338 Earning before Interest and Taxes 638.24 2514.25 Taxes 191.472 779.4175 Net Income 446.768 1734.833
  33. 33. Resource Requirements <ul><li>Finance </li></ul><ul><ul><li>Government Subsidizes </li></ul></ul><ul><ul><li>Foreign Direct Investments (liabilities $104.2 B) </li></ul></ul><ul><li>Personnel </li></ul><ul><ul><li>Minimum wage $14.31 </li></ul></ul><ul><ul><li>Provides approximately 10,000 new jobs </li></ul></ul><ul><li>Production Capacity </li></ul><ul><ul><li>5,000 acres across multiple parks </li></ul></ul><ul><ul><li>Expect 8 million customers first year. </li></ul></ul>
  34. 34. THE END.
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