Welcome to the                            Social Web                          Creating An Interactive Digital ExperienceMo...
Just starting out? For social                           websites, use WordPress                    • Flexibility - look, f...
So many ingredients!Monday, October 3, 2011
How to herd your monkeys -                            Send them to your site                    • That’s where you can sho...
Branding - Get the Look                    • Facebook Banner/Photos                    • Twitter Background               ...
Branding - FacebookMonday, October 3, 2011
Branding - TwitterMonday, October 3, 2011
Branding - Google+Monday, October 3, 2011
Example of ConsistencyMonday, October 3, 2011
Example of ConsistencyMonday, October 3, 2011
Consistent Messaging                    • What’s your goal?                    • More readers, more involvement, more     ...
How to make the SITE                     work for you                          • The offer                          • The ...
The Offer                    • A good offer establishes trust, goodwill,                          reciprocity. It’s a no-r...
Good Offer ExamplesMonday, October 3, 2011
Good Offer ExamplesMonday, October 3, 2011
Good Offer ExamplesMonday, October 3, 2011
Good Offer ExamplesMonday, October 3, 2011
The Social Aspects                    • connect with us directory (staff info as                      well)               ...
The Social AspectsMonday, October 3, 2011
The Social AspectsMonday, October 3, 2011
Traffic                    • Get to know your audience                    • Where are they coming from? (what site)        ...
Conclusion                    • Branding - Design                    • Branding - Messaging                    • Site - bu...
Thank you!                            Jessica Kupferman                               Digital Stew                        ...
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The Social Web - Creating an Interactive Digital Experience

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You’ve got Facebook, Twitter, LinkedIN, Google +, a blog and a website. But are they all speaking the same language? Are they all branded with the same look? Are they all working FOR you instead of against you? Learn why your website should be your “home base” where all of your digital marketing should lead – and how to grow your fans, your mailing list, and therefore, your bank account!

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The Social Web - Creating an Interactive Digital Experience

  1. 1. Welcome to the Social Web Creating An Interactive Digital ExperienceMonday, October 3, 2011
  2. 2. Just starting out? For social websites, use WordPress • Flexibility - look, functionality, and social add ons • You have total control, can change on a whimMonday, October 3, 2011
  3. 3. So many ingredients!Monday, October 3, 2011
  4. 4. How to herd your monkeys - Send them to your site • That’s where you can show your stuff! • blogging • services • knowledge • That’s where you can sell your products • That’s where you can have ads for other stuffMonday, October 3, 2011
  5. 5. Branding - Get the Look • Facebook Banner/Photos • Twitter Background • LinkedIn • Same Profile Photo • Blog match site design • Google+ - same photos as FacebookMonday, October 3, 2011
  6. 6. Branding - FacebookMonday, October 3, 2011
  7. 7. Branding - TwitterMonday, October 3, 2011
  8. 8. Branding - Google+Monday, October 3, 2011
  9. 9. Example of ConsistencyMonday, October 3, 2011
  10. 10. Example of ConsistencyMonday, October 3, 2011
  11. 11. Consistent Messaging • What’s your goal? • More readers, more involvement, more sales • Make all messages across the board go towards the goal (not all sales-y, but all relevant)Monday, October 3, 2011
  12. 12. How to make the SITE work for you • The offer • The social aspects • The trafficMonday, October 3, 2011
  13. 13. The Offer • A good offer establishes trust, goodwill, reciprocity. It’s a no-risk trial offer. • Build a customer list - they’re customers! • Don’t leave that on the table (or take advantage of their willingness to listen) • Big Banana - show ‘em where to go, and don’t distract from it.Monday, October 3, 2011
  14. 14. Good Offer ExamplesMonday, October 3, 2011
  15. 15. Good Offer ExamplesMonday, October 3, 2011
  16. 16. Good Offer ExamplesMonday, October 3, 2011
  17. 17. Good Offer ExamplesMonday, October 3, 2011
  18. 18. The Social Aspects • connect with us directory (staff info as well) • share buttons • social streams • allow social commenting • site interaction • give the reader social instructionsMonday, October 3, 2011
  19. 19. The Social AspectsMonday, October 3, 2011
  20. 20. The Social AspectsMonday, October 3, 2011
  21. 21. Traffic • Get to know your audience • Where are they coming from? (what site) • What are your most popular pages? • How long to they stay? (stickiness)Monday, October 3, 2011
  22. 22. Conclusion • Branding - Design • Branding - Messaging • Site - build that list • Site - interactivity • Measure your resultsMonday, October 3, 2011
  23. 23. Thank you! Jessica Kupferman Digital Stew www.yourdigitalstew.comMonday, October 3, 2011
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