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The Social Web - Creating an Interactive Digital Experience
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The Social Web - Creating an Interactive Digital Experience

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You’ve got Facebook, Twitter, LinkedIN, Google +, a blog and a website. But are they all speaking the same language? Are they all branded with the same look? Are they all working FOR you instead of …

You’ve got Facebook, Twitter, LinkedIN, Google +, a blog and a website. But are they all speaking the same language? Are they all branded with the same look? Are they all working FOR you instead of against you? Learn why your website should be your “home base” where all of your digital marketing should lead – and how to grow your fans, your mailing list, and therefore, your bank account!

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Transcript

  • 1. Welcome to the Social Web Creating An Interactive Digital ExperienceMonday, October 3, 2011
  • 2. Just starting out? For social websites, use WordPress • Flexibility - look, functionality, and social add ons • You have total control, can change on a whimMonday, October 3, 2011
  • 3. So many ingredients!Monday, October 3, 2011
  • 4. How to herd your monkeys - Send them to your site • That’s where you can show your stuff! • blogging • services • knowledge • That’s where you can sell your products • That’s where you can have ads for other stuffMonday, October 3, 2011
  • 5. Branding - Get the Look • Facebook Banner/Photos • Twitter Background • LinkedIn • Same Profile Photo • Blog match site design • Google+ - same photos as FacebookMonday, October 3, 2011
  • 6. Branding - FacebookMonday, October 3, 2011
  • 7. Branding - TwitterMonday, October 3, 2011
  • 8. Branding - Google+Monday, October 3, 2011
  • 9. Example of ConsistencyMonday, October 3, 2011
  • 10. Example of ConsistencyMonday, October 3, 2011
  • 11. Consistent Messaging • What’s your goal? • More readers, more involvement, more sales • Make all messages across the board go towards the goal (not all sales-y, but all relevant)Monday, October 3, 2011
  • 12. How to make the SITE work for you • The offer • The social aspects • The trafficMonday, October 3, 2011
  • 13. The Offer • A good offer establishes trust, goodwill, reciprocity. It’s a no-risk trial offer. • Build a customer list - they’re customers! • Don’t leave that on the table (or take advantage of their willingness to listen) • Big Banana - show ‘em where to go, and don’t distract from it.Monday, October 3, 2011
  • 14. Good Offer ExamplesMonday, October 3, 2011
  • 15. Good Offer ExamplesMonday, October 3, 2011
  • 16. Good Offer ExamplesMonday, October 3, 2011
  • 17. Good Offer ExamplesMonday, October 3, 2011
  • 18. The Social Aspects • connect with us directory (staff info as well) • share buttons • social streams • allow social commenting • site interaction • give the reader social instructionsMonday, October 3, 2011
  • 19. The Social AspectsMonday, October 3, 2011
  • 20. The Social AspectsMonday, October 3, 2011
  • 21. Traffic • Get to know your audience • Where are they coming from? (what site) • What are your most popular pages? • How long to they stay? (stickiness)Monday, October 3, 2011
  • 22. Conclusion • Branding - Design • Branding - Messaging • Site - build that list • Site - interactivity • Measure your resultsMonday, October 3, 2011
  • 23. Thank you! Jessica Kupferman Digital Stew www.yourdigitalstew.comMonday, October 3, 2011