Designing anEffective Business Modelfor YourTraining OrganizationJudy Unrein                                    Matt Cross...
Eliot Felix (@elliotfelix)Up to All of Us 2012
The Business Model Canvas was created by Alex Osterwalder.
HOW
G   E NE R   ATE
CO N VER G   E
StoryboardingIdeation       Scenario Planning Prototyping     Rolestorming      BrainstormingMindmapping                Co...
+
GAME ON!
Resources                               Business Model Generation                               about $23 on AmazonBusines...
This presentation is offered under a Creative Commons3.0 license, as are all of the Business Model Generationtools availab...
Designing anEffective Business Modelfor YourTraining OrganizationJudy Unrein                                    Matt Cross...
Designing an Effective Business Model for Your Training Organization
Designing an Effective Business Model for Your Training Organization
Designing an Effective Business Model for Your Training Organization
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Designing an Effective Business Model for Your Training Organization

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  • MATTS TRANSITION FROM BMC TO INTRODUCE GAMESTORMINGNow that you know the components of the business model canvas let’s shift our attention to how we can use the canvas to design an effective business model for your training organization.There are a few important points to make here but I want to start with one key concept!Even thought the canvas is a tool or template – business model design is a creative and generative process. If you want to come up with a new way to do business or a better way to show your value you need to get outside of the box – I would even suggest getting outside of the box created by the canvas itself!
  • When designing a business model for your training organization it is important to approach this from a certain perspectiveYour goal should be to explore multiple business models because not every model will work in every context. Your goal is to generate as many ideas as possible and then
  • Identify the best ideas and converge on an effective model for your organization.
  • Think about ways you can do this effectively.How do you foster creativity and innovation within this process?
  • If I asked you to think about this for a second you more than likely will think about ideation or brainstorming, but are you also aware of other creative design techniques such as scenario-guided design, storytelling, prototyping, bodystorming, or visual thinking?There are so many techniques that you can use to foster creativity and innovation and a few of the good ones are outlined in the Business Model Generation book but I also want to share another outstanding resource.
  • Dave Gray, Sunni Brown, and James Macanufo wrote an excellent book called Gamestorming and this book provides a number of awesome activities you can use to foster creativity and innovation. The book’s subtitle is “Playbook for Innovators, Rulebreakers, and Changemakers” and I can attest that it is.
  • Judy and I both agreed that if you combine the BMC with the activities outlined in Gamestorming you have a recipe for successful business model design
  • So we wanted to model this for you by facilitating a few activities from Gamestorming within the context of designing business models for your organizationLets practice business model design by doing some business model design right now.
  • Designing an Effective Business Model for Your Training Organization

    1. 1. Designing anEffective Business Modelfor YourTraining OrganizationJudy Unrein Matt CrossSr. Instructional Designer Associate Director of EducationNIKE, Inc. U.S. Office of Government Ethics@jkunrein @mattscross
    2. 2. Eliot Felix (@elliotfelix)Up to All of Us 2012
    3. 3. The Business Model Canvas was created by Alex Osterwalder.
    4. 4. HOW
    5. 5. G E NE R ATE
    6. 6. CO N VER G E
    7. 7. StoryboardingIdeation Scenario Planning Prototyping Rolestorming BrainstormingMindmapping Constraints Gamification BodystormningVisual Thinking
    8. 8. +
    9. 9. GAME ON!
    10. 10. Resources Business Model Generation about $23 on AmazonBusiness Model Alchemist (blog)http://www.businessmodelalchemist.com/Business Model Generation (community, tools, downloads)http://www.businessmodelgeneration.com/Business Model Toolbox (iPad app)https://itunes.apple.com/us/app/business-model-toolbox/id431605371
    11. 11. This presentation is offered under a Creative Commons3.0 license, as are all of the Business Model Generationtools available online.
    12. 12. Designing anEffective Business Modelfor YourTraining OrganizationJudy Unrein Matt CrossSr. Instructional Designer Associate Director of EducationNIKE, Inc. U.S. Office of Government Ethics@jkunrein @mattscross

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