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The Importance of Logos and Company Branding and How They Affect a Company

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This is a powerpoint based upon my research paper on logos, company branding, and how they both affect a company.

This is a powerpoint based upon my research paper on logos, company branding, and how they both affect a company.

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  • 1. The Importance of Logos and Company Branding and How They Affect a Company
    Jennifer Kumiski
    Ms. Owens
    Technical Communications
  • 2. What is a logo?
    distinctive
    appropriate
    practical
    graphic
    and simple in form and still convey an intended message
  • 3. Tracing the Starbucks logo
    Terry Heckler designed logo in 1971.
    Resigned in:
    1986
    1987
    and 1992
    • Starsbucks’ is currently changing the logo.
  • What is company branding?
    a name
    term
    sign
    symbol
    design
    or combination of them intended to identify the company
  • 4. Why is branding important?
    It is one of the strongest competitive advantages in today’s market.
    Companies want to be known for what they are.
    “A brand is a kind of promise,” is how Allbusiness.com explains it.
  • 5. What aspects go into Branding?
    Price
    Higher prices can signify higher quality, and lower prices may suggest decrease in value.
    • Distribution
    the availability, or limited distribution of a product or service, which can be discerning to customers.
    • Quality
    higher the quality will mean more satisfied customers, that will come back to purchase more products.
  • 6. Reputation
    The public opinion of brand character is built over time and difficult to change once established.
  • 7. Proctor & gamble
    Is an example of a company that has to brand a massive amount of products for consumers.
    The disciple of brand management.
    Not as commonly known as other companies.
  • 8. Starbucks
    The Starbucks experience.
    Ability to create personalized customer experiences.
    Secure customer loyalty.
    Keeping up with business growth and profits.
    Logos on every product.
  • 9. Mistakes at company branding
    If a customer has to ask the question, ‘what exactly is it and why should I want it’, not a good sign.
    Clairol-Look of Buttermilk
    Clairol- Touch of Yogurt
  • 10. Brand by association-Mistake
    Would Sony sell food? No.
    Harley Davidson perfume and aftershave.
    Harley Davidson is known for bikes.
  • 11. Failing to Evolve
    Ovaltine use to be known as a sleep aid.
    Ensure evolved into a health drink.
    Ovaltine did not evolve into a health drink.
  • 12. Promise one thing, Deliver another
    Dominos pizza- fast delivery, good and cheap pizza.
    Complaints of cardboard-like crust and sauce that tasted like ketchup.
    Unable to deliver what the customers wanted.
  • 13. Conclusion
    Companies must appeal themselves to us.
    Logos are the face of the company.
    Some companies do not always get direct contact with customers.
    Starbucks is successful through logos and company branding.
    Proctor and Gamble is successful in how they manage all their brands.
    A brand is a company’s face in this world.