The Importance of Logos and Company Branding and How They Affect a Company
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The Importance of Logos and Company Branding and How They Affect a Company

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This is a powerpoint based upon my research paper on logos, company branding, and how they both affect a company.

This is a powerpoint based upon my research paper on logos, company branding, and how they both affect a company.

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    The Importance of Logos and Company Branding and How They Affect a Company The Importance of Logos and Company Branding and How They Affect a Company Presentation Transcript

    • The Importance of Logos and Company Branding and How They Affect a Company
      Jennifer Kumiski
      Ms. Owens
      Technical Communications
    • What is a logo?
      distinctive
      appropriate
      practical
      graphic
      and simple in form and still convey an intended message
    • Tracing the Starbucks logo
      Terry Heckler designed logo in 1971.
      Resigned in:
      1986
      1987
      and 1992
      • Starsbucks’ is currently changing the logo.
    • What is company branding?
      a name
      term
      sign
      symbol
      design
      or combination of them intended to identify the company
    • Why is branding important?
      It is one of the strongest competitive advantages in today’s market.
      Companies want to be known for what they are.
      “A brand is a kind of promise,” is how Allbusiness.com explains it.
    • What aspects go into Branding?
      Price
      Higher prices can signify higher quality, and lower prices may suggest decrease in value.
      • Distribution
      the availability, or limited distribution of a product or service, which can be discerning to customers.
      • Quality
      higher the quality will mean more satisfied customers, that will come back to purchase more products.
    • Reputation
      The public opinion of brand character is built over time and difficult to change once established.
    • Proctor & gamble
      Is an example of a company that has to brand a massive amount of products for consumers.
      The disciple of brand management.
      Not as commonly known as other companies.
    • Starbucks
      The Starbucks experience.
      Ability to create personalized customer experiences.
      Secure customer loyalty.
      Keeping up with business growth and profits.
      Logos on every product.
    • Mistakes at company branding
      If a customer has to ask the question, ‘what exactly is it and why should I want it’, not a good sign.
      Clairol-Look of Buttermilk
      Clairol- Touch of Yogurt
    • Brand by association-Mistake
      Would Sony sell food? No.
      Harley Davidson perfume and aftershave.
      Harley Davidson is known for bikes.
    • Failing to Evolve
      Ovaltine use to be known as a sleep aid.
      Ensure evolved into a health drink.
      Ovaltine did not evolve into a health drink.
    • Promise one thing, Deliver another
      Dominos pizza- fast delivery, good and cheap pizza.
      Complaints of cardboard-like crust and sauce that tasted like ketchup.
      Unable to deliver what the customers wanted.
    • Conclusion
      Companies must appeal themselves to us.
      Logos are the face of the company.
      Some companies do not always get direct contact with customers.
      Starbucks is successful through logos and company branding.
      Proctor and Gamble is successful in how they manage all their brands.
      A brand is a company’s face in this world.