More Than Just a Commodity

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Presented at CodepaLOUsa 2011

The economy is still tight. Companies continue to reduce costs across the board. With outsourcing and off-shoring achieving success, how can today’s in-house technical professional prove his value to the business? Technical expertise is valuable to product and technical management. However, it’s the understanding of the business and your role in generating revenue that’s invaluable. This presentation explains various techniques we can use to increase our business savvy and show we are providing value and not just an expense.

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  • Detach database, unplug server
  • Need DBA & Ops paths here as well
  • More Than Just a Commodity

    1. 1. More Than Just A Commodity<br />Presenter:Joe Kuemerle / @jkuemerle<br />Session Number:212<br />
    2. 2. Code PaLOUsa 2011 Sponsors<br />
    3. 3. Code PaLOUsa 2011 Sponsors<br />
    4. 4. Background of Joe Kuemerle<br />Lead Developer at PreEmptive Solutions<br />Over 15 years of development experience with a broad range of technologies<br />Focused on application and data security, coding best practices and regulatory compliance<br />Presenter at community, regional and national events.<br />
    5. 5. Commodity<br />Function: noun <br />1 : an economic good: as a : a product of agriculture or mining b : an article of commerce especially when delivered for shipment c : a mass-produced unspecialized product<br />2 : something useful or valued<br />3 : obsolete : quantity, lot<br />4 : a good or service whose wide availability typically leads to smaller profit margins and diminishes the importance of factors (as brand name) other than price<br />5 : one that is subject to ready exchange or exploitation within a market<br />
    6. 6. Understanding<br />If one does not understand a person, <br />one tends to regard him as a fool. <br />-Carl Jung<br />
    7. 7. What’s on our mind?<br />
    8. 8. What’s on the boss’s mind?<br />$Revenue – $Cost = ?<br />
    9. 9. Driving Factors<br />What drives the boss<br />What drives us<br />Clean Architecture<br />Automation<br />Normalization<br />100% Coverage<br />SOLID<br />Elegant Patterns<br />Dynamic Languages<br />Compile without errors<br />Craftsmanship<br />…and so on…<br />Dollars<br />Deadlines<br />Deliverables<br />
    10. 10. Dollars<br />
    11. 11. Deadlines<br />
    12. 12. Deliverables<br />“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” <br />- Theodore Levitt<br />
    13. 13. Communication<br />http://www.thousandtyone.com/blog/UnderstandingSoftwareDevelopmentDisastersPart1.aspx<br />http://www.thousandtyone.com/blog/UnderstandingSoftwareDevelopmentDisastersPart2.aspx<br />
    14. 14. Self Catalog<br />
    15. 15. Documentation<br />
    16. 16. How does your boss perceive you?<br />
    17. 17. Changing Perceptions<br />
    18. 18. Visibility<br />
    19. 19. Visibility<br />
    20. 20. Know the Enemy Teammates<br />
    21. 21. Know the Enemy Teammates<br />
    22. 22. Politics<br />
    23. 23. Professional Networking<br />“You have not done a good enough job with professional networking if within 5 phone calls you would not land on your feet.”<br />-Shawn Upchurch, Upsearch<br />
    24. 24. Networking Events<br />
    25. 25. Choices and Directions<br />Developer<br />Support<br />Operations<br />Database<br />Quality Assurance<br />Telecom<br />Junior<br />Mid Level<br />Senior<br />Architect<br />Team Lead<br /> Manager<br /> Executive<br />
    26. 26. Resources<br />Career Tools: http://www.manager-tools.com/podcasts/career-tools<br />Manager Tools: http://www.manager-tools.com/<br />Ask The Headhunter: http://www.asktheheadhunter.com/<br />Upsearch: http://www.upsearch.com/<br />Business of Software: http://blog.businessofsoftware.org/<br />From 9 till 2: http://www.from9till2.com<br />Esther Derby: http://www.estherderby.com<br />Management Straight Talk: http://mgtstr8talk.wordpress.com/<br />NOOP.NL: http://www.noop.nl/<br />Five Whys: http://5whys.com/<br />
    27. 27. @jkuemerle / joe at kuemerle.com<br />http://www.speakerrate.com/jkuemerle<br />
    28. 28. Photo Credits<br />http://www.flickr.com/photos/the-cbi/3253086344<br />http://www.flickr.com/photos/66164549<br />http://www.flickr.com/photos/maisonbisson/156901708<br />http://www.flickr.com/photos/buck82/129408997<br />http://commons.wikimedia.org/wiki/File:Pressure_points.jpg<br />http://www.flickr.com/photos/phauly/236340065<br />http://www.flickr.com/photos/sheilaellen/111377949<br />http://www.flickr.com/photos/wing-mui/389171028<br />http://imgs.xkcd.com/comics/delivery.png<br />http://commons.wikimedia.org/wiki/File:Dragon_boats_crossing_finish_line_at_2008_SFIDBF_09.JPG<br />http://upload.wikimedia.org/wikipedia/commons/6/69/DOE_Org_Chart.jpg<br />http://www.flickr.com/photos/jonnygoldstein/3752101709/<br />http://www.flickr.com/photos/hopemeng/3708216109/<br />http://www.flickr.com/photos/killermonkeys/128619313<br />http://www.flickr.com/photos/colinkinner/2200500024/<br />

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