Brand Impact of the American Le Mans Series January, 2009
The Meaning Of Le Mans <ul><li>Our Roots Go Back To The First 24 Hours Of Le Mans In 1923  </li></ul><ul><ul><li>Same mean...
The American Le Mans Series Is... The ultimate test of man, mind, machine and strategy. ... For the most passionate lovers...
Inspiring Devotion Passion Aspiration The Awe of Seeing Tomorrow. Today To Tomorrow. Faster   sm
What Is The American Le Mans Series? <ul><li>From The Beginning In 1999, Created As A Platform For Great Brands </li></ul>...
What Is The American Le Mans Series? <ul><li>Brand Attributes  </li></ul><ul><li>Authentic  </li></ul><ul><li>Relevant </l...
Brand Attributes Global Leader Green Racing Recognized by United States Environmental Protection Agency as the only Green ...
Brand Attributes Progressive <ul><li>Green Challenge  tm   partnership with EPA, DOE and SAE International </li></ul><ul><...
Brand Attributes Meaningful •  The world’s automobile “Super Brands” put their reputations on the line against one another...
Brand Attributes Accessible •  Born with the mantra, “For The Fans”, the Series organizes and continually develops new and...
Brand Attributes Credible <ul><li>•  We don’t just claim technology transfer from track to road... Our world-class manufac...
Brand Attributes Exciting / Always Intense <ul><li>Passing, passing, passing... every lap, every corner... all race long <...
American Le Mans Series 101 2007 LMP1 Class Champion / Audi Sport NA R10 TDI Rinaldo Capello / Allan McNish 2007 LMP2 Clas...
<ul><li>Prototypes (LMP 1 & 2) </li></ul><ul><ul><li>Technologically sophisticated iconic brand statements  </li></ul></ul...
2007 GT1 Class Champion / Corvette Racing C6.R Olivier Beretta / Oliver Gavin 2007 GT2 Class Champion / Risi Competizione ...
<ul><li>Grand Touring (GT 1 & 2)  </li></ul><ul><ul><li>Ultimate expression of a manufacturer’s retail product </li></ul><...
Who Is The American Le Mans Series Fan? Highest household income of any regularly televised sport in North America Accordi...
Who Is The American Le Mans Series Fan? A married male, median age 41.7 Over half (54.2%) are professionals, managers or t...
Who Is The American Le Mans Series Fan? Unlike other forms of U.S. Motorsport, the American Le Mans Series pipeline contai...
What Does The American Le Mans Series Fan Believe? Manufacturers who race in the American Le Mans Series stand for superio...
What Does The American Le Mans Series Fan Believe? American Le Mans Series fans would pay premium price for racing-develop...
American Le Mans Series Fans Are Market Influencers… <ul><li>Over 7 in 10 (74%) said, “My friends and family look to me fo...
2009 American Le Mans Event Schedule <ul><li>Exceptional Market Coverage  </li></ul><ul><ul><li>Twelve of top twenty DMAs ...
One Of Strongest North American & International Broadcast  Packages In Motorsport
2009 American Le Mans Television Schedule
Unsurpassed International Television Coverage <ul><li>Programming Distributed To Nearly 520 Million Households Around Worl...
Not Only The “Right” Audience, But A Rapidly Growing Audience Spectator attendance has grown by 45% in 2007 with growth in...
American Le Mans Series Experiencing Strong Web Site Growth
American Le Mans Series Experiencing Strong Web Site Growth Growth driven by live video, audio, timing/scoring and feature...
Steady, Strong ROI Growth For American Le Mans Series Partners
Manufacturer Partners – Never A Stronger Field <ul><li>More Manufacturers Participate In American Le Mans Series Than In A...
Marketing / Team Partners – Never A Stronger Field end
Consumer Awareness Growth: Unprecedented Rise In Major Media Exposure <ul><li>Porsche Victory Ad Campaign Alone Reached Ov...
Consumer Awareness Growth: Unprecedented Rise In Partner Advertising Porsche 4C Half Page Circ. 2,278,000
Consumer Awareness Growth: Unprecedented Rise In Partner Advertising Acura 4C Full Page Circ. 2,278,000
Consumer Awareness Growth: Unprecedented Rise In Partner Advertising Acura 4C Spread Circ. 2,278,000
Porsche Cars NA Full Page 4C  Circ. 2,278,000 Consumer Awareness Growth: Unprecedented Rise In Partner Advertising
Porsche Cars NA Full Page 4C,  USA Today Circ. X,XXX,000 . Consumer Awareness Growth: Unprecedented Rise In Partner Advert...
Consumer Awareness Growth: Unprecedented Rise In Partner Advertising XM Satellite Radio Full Page 4C,  Circ. 550,000
Consumer Awareness Growth: Unprecedented Rise In Partner Advertising Tequila Patrón Full Page 4C,  Circ. 550,000
Consumer Awareness Growth: Backed By Aggressive Series Marketing American Le Mans Series 4 Full Pages 4C,  May, 2008 Road ...
American Le Mans Series One-Third Page 4C Circ. 330,000 Consumer Awareness Growth: Backed By Aggressive Series Marketing
Consumer Awareness Growth: Backed By Traction In Major Media Circ. 550,000 <ul><li>Unprecedented Frequency Of Coverage </l...
Consumer Awareness Growth: Backed By Traction In Major Media Half Page editorial Oct. 4, 2007 Circ. 2,278,000
Consumer Awareness Growth: Backed By Traction In Major Media June 25, 2008 Circ. 2,278,000
American Le Mans Series Title Sponsorship Name-In-Title Sponsorship 2009 – 2011 (pause)
A Powerful Metaphor For Partnership... A Partnership To Reach A Powerful Audience <ul><li>Devotion to build and protect ou...
Opportunity Overview – American Le Mans Series  American Le Mans Series Title Sponsorship Represents Opportunities For... ...
<ul><li>Name-In Title Status </li></ul><ul><li>Series re-named “The Brand Name American Le Mans Series” </li></ul><ul><li>...
American Le Mans Series Benefits -- Television American Network And Cable TV, Radio And Internet Coverage <ul><li>:30-seco...
American Network And Cable TV Coverage <ul><li>Trackside banners at each event placed for TV camera exposure </li></ul><ul...
American Network And Cable TV Coverage <ul><li>Rotating running order graphics (left) in all event broadcasts </li></ul><u...
On-Site Signage <ul><li>Podium backdrop </li></ul><ul><li>Press room media interview backdrop </li></ul>American Le Mans S...
On-Site Signage <ul><li>Wall signs and banners </li></ul><ul><li>Official designation on all cars </li></ul>American Le Ma...
On-Site Signage <ul><li>Branding on all Series service, safety vehicles </li></ul><ul><li>Branding on all Series and IMSA ...
On-Site Signage <ul><li>Flags and banners </li></ul>American Le Mans Series Benefits – Event Exposure
American Le Mans Series Benefits – Event Exposure On-Site Exposure <ul><li>Event flags and banners </li></ul><ul><li>Brand...
American Le Mans Series Benefits – Event Exposure On-Site Exposure  <ul><li>Driver suit logos  </li></ul><ul><li>Series Of...
American Le Mans Series Benefits – Event Exposure On-Site Exposure <ul><li>All Series credentials carry Brand name </li></...
American Le Mans Series Benefits – Event Exposure At-Event Media <ul><li>Public Address announcements at each event </li><...
American Le Mans Series Benefits – Event Hospitality At-Event Hospitality <ul><li>3-day tickets to each event </li></ul><u...
American Le Mans Series Benefits – Business-To-Business   Target-Rich Business-To-Business Opportunity <ul><li>Open access...
Brand Impact of the American Le Mans Series Just Marketing 6.27.2008
Appendix – Benefit Inventory Name-In Title Rights <ul><li>Series re-named The (Sponsor) American Le Mans Series </li></ul>...
Appendix – Benefit Inventory Media Benefits <ul><li>30-second commercials in each two-hour network broadcast* </li></ul><u...
Appendix – Benefit Inventory Hospitality Benefits <ul><li>Three-day tickets to each series event </li></ul><ul><li>Luxury ...
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  • American Le Mans Series partnership

    1. 1. Brand Impact of the American Le Mans Series January, 2009
    2. 2. The Meaning Of Le Mans <ul><li>Our Roots Go Back To The First 24 Hours Of Le Mans In 1923 </li></ul><ul><ul><li>Same meaning now as then: Developing automotive technologies, proof of engineering superiority, durability. International brand recognition and relevance to consumer automobiles </li></ul></ul>
    3. 3. The American Le Mans Series Is... The ultimate test of man, mind, machine and strategy. ... For the most passionate lovers of battles between international automobile 'Super Brands', in the spirit of the 24 Hours of Le Mans: Where drivers battle physical endurance, each other and the clock in grueling supremacy battles.
    4. 4. Inspiring Devotion Passion Aspiration The Awe of Seeing Tomorrow. Today To Tomorrow. Faster sm
    5. 5. What Is The American Le Mans Series? <ul><li>From The Beginning In 1999, Created As A Platform For Great Brands </li></ul><ul><ul><ul><li>Stable, technically challenging rules & welcoming environment for manufacturers, teams and corporate sponsors </li></ul></ul></ul><ul><ul><ul><li>Best television & best markets </li></ul></ul></ul><ul><ul><ul><li>Aggressive marketing </li></ul></ul></ul><ul><ul><ul><li>Stable, experienced professional management </li></ul></ul></ul><ul><ul><ul><li>Fan-focused entertainment </li></ul></ul></ul>
    6. 6. What Is The American Le Mans Series? <ul><li>Brand Attributes </li></ul><ul><li>Authentic </li></ul><ul><li>Relevant </li></ul><ul><li>Global Leader Green Racing tm </li></ul><ul><li>Progressive </li></ul><ul><li>Meaningful </li></ul><ul><li>Accessible </li></ul><ul><li>Credible </li></ul><ul><li>Exciting / Intense </li></ul>
    7. 7. Brand Attributes Global Leader Green Racing Recognized by United States Environmental Protection Agency as the only Green Racing Series and contributing to acceleration of green technologies for the automobile industry Working with United States Department of Energy and SAE International to develop benchmark Green Racing protocols American Le Mans Series has worked for over two years to create a world leadership position in motorsports in the promotion of consumer-relevant alternative fuels, related green technology
    8. 8. Brand Attributes Progressive <ul><li>Green Challenge tm partnership with EPA, DOE and SAE International </li></ul><ul><li>To Tomorrow. Faster. sm -- Racing accelerates solution development </li></ul><ul><li>Aggressive embrace of consumer relevant alternative fuels: E10, E85, Clean Diesel </li></ul>“ If you can show that clean, efficient technologies can serve extreme conditions of the American Le Mans (Series) without hurting performance or durability then certainly I see no reason why the same technologies cannot work for the morning commute.” -- Margo T. Oge Dir., Office of Transportation & Air Quality, EPA
    9. 9. Brand Attributes Meaningful • The world’s automobile “Super Brands” put their reputations on the line against one another for the right to advertise success. “ Traditionally, we have always put our emphasis on Formula One. We realized however, that in America, our largest market the impact of F1 is rather low. Therefore in this important market we decided to place our emphasis on a GT effort in the American Le Mans Series.” -- Amadeo Felisa General Manager Ferrari SpA
    10. 10. Brand Attributes Accessible • Born with the mantra, “For The Fans”, the Series organizes and continually develops new and more engaging ways for full immersion into the exciting world of sports car racing
    11. 11. Brand Attributes Credible <ul><li>• We don’t just claim technology transfer from track to road... Our world-class manufacturers do it for us. </li></ul><ul><li>Not just sport, a true, credible test lab for the world’s automobile “Super Brands”. </li></ul><ul><li>Counterpoint: Does anyone really believe Ford or GM is actually using NASCAR for R&D? </li></ul>
    12. 12. Brand Attributes Exciting / Always Intense <ul><li>Passing, passing, passing... every lap, every corner... all race long </li></ul><ul><li>Strategic, yet full contact motorsport... something between boxing and chess, all at 180 mph </li></ul>
    13. 13. American Le Mans Series 101 2007 LMP1 Class Champion / Audi Sport NA R10 TDI Rinaldo Capello / Allan McNish 2007 LMP2 Class Champion / DHL Penske Porsche RS Spyder Timo Bernhard / Romain Dumas Two Prototype Classes – LMP 1 & 2 <ul><li>Near Formula One technology levels </li></ul><ul><li>Major racing “sex-appeal” </li></ul>
    14. 14. <ul><li>Prototypes (LMP 1 & 2) </li></ul><ul><ul><li>Technologically sophisticated iconic brand statements </li></ul></ul><ul><ul><li>for their manufacturers </li></ul></ul><ul><ul><li>Opportunity to demonstrate leading-edge technology & demonstrate technology transfer at highest level of sophistication </li></ul></ul>American Le Mans Series 101
    15. 15. 2007 GT1 Class Champion / Corvette Racing C6.R Olivier Beretta / Oliver Gavin 2007 GT2 Class Champion / Risi Competizione Ferrari F430GT Mika Salo / Jaime Melo American Le Mans Series 101 Two GT Classes – LMGT1 & 2 <ul><li>• Automobile “Super Brands” like Ferrari, Porsche, Aston Martin and Corvette yet with near showroom exterior appearances </li></ul><ul><li>Aspirational brands / Iconic factory battles </li></ul>
    16. 16. <ul><li>Grand Touring (GT 1 & 2) </li></ul><ul><ul><li>Ultimate expression of a manufacturer’s retail product </li></ul></ul>American Le Mans Series 101
    17. 17. Who Is The American Le Mans Series Fan? Highest household income of any regularly televised sport in North America According to Nielsen Media Research* the American Le Mans Series fan has a median household income of $100,000 – higher than fans of PGA Golf, ATP tennis and all other regularly televised U.S. sports • 35.7 % of those surveyed refused to answer income question * 2006 Custom Telephone Survey
    18. 18. Who Is The American Le Mans Series Fan? A married male, median age 41.7 Over half (54.2%) are professionals, managers or technical workers Top Occupations: Technical 19.7% Professional 18.6% Managerial 15.9% Sales 11.4% * 2006 Custom Telephone Survey
    19. 19. Who Is The American Le Mans Series Fan? Unlike other forms of U.S. Motorsport, the American Le Mans Series pipeline contains many younger fans – the next generation of the core. Nearly one-third (30%) are between the ages of 18 and 34 * 2006 Custom Telephone Survey
    20. 20. What Does The American Le Mans Series Fan Believe? Manufacturers who race in the American Le Mans Series stand for superior engineering Question : “Do the automobiles offered by manufacturers who participate in the American Le Mans Series have superior engineering than those offered by non-participating manufacturers?” Answer : Nearly nine out of ten (88%) agree. Source: Road & Track Reader Panel Survey, 2007
    21. 21. What Does The American Le Mans Series Fan Believe? American Le Mans Series fans would pay premium price for racing-developed products & features Question : “Would you pay a premium price for advanced technological features in a new car purchase if those features were developed via racing rather than via other methods such as lab research?” Answer : Three out of four respondents (74%) agree that they would Source: Road & Track Reader Panel Survey, 2007
    22. 22. American Le Mans Series Fans Are Market Influencers… <ul><li>Over 7 in 10 (74%) said, “My friends and family look to me for advice on what to buy.” (only 7% disagree) </li></ul><ul><li>Over 5 in 10 (54%) stated their opinions are often adopted by friends and colleagues (only 7% disagree) </li></ul>
    23. 23. 2009 American Le Mans Event Schedule <ul><li>Exceptional Market Coverage </li></ul><ul><ul><li>Twelve of top twenty DMAs plus the No. 1 Canadian DMA (Toronto) </li></ul></ul>
    24. 24. One Of Strongest North American & International Broadcast Packages In Motorsport
    25. 25. 2009 American Le Mans Television Schedule
    26. 26. Unsurpassed International Television Coverage <ul><li>Programming Distributed To Nearly 520 Million Households Around World </li></ul><ul><ul><li>Live Programming Distributed To Over 70 Million European Households </li></ul></ul><ul><ul><li>Distributed in Asia by Planet Speed and ESPN Star to over 221 Million households </li></ul></ul>
    27. 27. Not Only The “Right” Audience, But A Rapidly Growing Audience Spectator attendance has grown by 45% in 2007 with growth in all markets
    28. 28. American Le Mans Series Experiencing Strong Web Site Growth
    29. 29. American Le Mans Series Experiencing Strong Web Site Growth Growth driven by live video, audio, timing/scoring and features on manufacturers, teams & drivers
    30. 30. Steady, Strong ROI Growth For American Le Mans Series Partners
    31. 31. Manufacturer Partners – Never A Stronger Field <ul><li>More Manufacturers Participate In American Le Mans Series Than In Any Of The Other Major Series Such As NASCAR, Formula One Or IRL </li></ul><ul><ul><li>Ten automobile manufacturers representing USA, Europe and Japan </li></ul></ul><ul><ul><li>Five tire manufacturers </li></ul></ul>
    32. 32. Marketing / Team Partners – Never A Stronger Field end
    33. 33. Consumer Awareness Growth: Unprecedented Rise In Major Media Exposure <ul><li>Porsche Victory Ad Campaign Alone Reached Over 14% Of All US Males </li></ul><ul><li>91.4 Million impressions </li></ul><ul><li>Cumulative effect of all partner advertising is raising target audience awareness of the American Le Mans Series </li></ul><ul><li>What follows is a sampling of our partner advertising </li></ul>
    34. 34. Consumer Awareness Growth: Unprecedented Rise In Partner Advertising Porsche 4C Half Page Circ. 2,278,000
    35. 35. Consumer Awareness Growth: Unprecedented Rise In Partner Advertising Acura 4C Full Page Circ. 2,278,000
    36. 36. Consumer Awareness Growth: Unprecedented Rise In Partner Advertising Acura 4C Spread Circ. 2,278,000
    37. 37. Porsche Cars NA Full Page 4C Circ. 2,278,000 Consumer Awareness Growth: Unprecedented Rise In Partner Advertising
    38. 38. Porsche Cars NA Full Page 4C, USA Today Circ. X,XXX,000 . Consumer Awareness Growth: Unprecedented Rise In Partner Advertising Porsche Cars NA Half Page Spread 4C, Circ. 2,062,000
    39. 39. Consumer Awareness Growth: Unprecedented Rise In Partner Advertising XM Satellite Radio Full Page 4C, Circ. 550,000
    40. 40. Consumer Awareness Growth: Unprecedented Rise In Partner Advertising Tequila Patrón Full Page 4C, Circ. 550,000
    41. 41. Consumer Awareness Growth: Backed By Aggressive Series Marketing American Le Mans Series 4 Full Pages 4C, May, 2008 Road & Track Circ. 550,000
    42. 42. American Le Mans Series One-Third Page 4C Circ. 330,000 Consumer Awareness Growth: Backed By Aggressive Series Marketing
    43. 43. Consumer Awareness Growth: Backed By Traction In Major Media Circ. 550,000 <ul><li>Unprecedented Frequency Of Coverage </li></ul><ul><ul><li>Three major stories in span of twelve months from 2/07 – 2/08 </li></ul></ul>
    44. 44. Consumer Awareness Growth: Backed By Traction In Major Media Half Page editorial Oct. 4, 2007 Circ. 2,278,000
    45. 45. Consumer Awareness Growth: Backed By Traction In Major Media June 25, 2008 Circ. 2,278,000
    46. 46. American Le Mans Series Title Sponsorship Name-In-Title Sponsorship 2009 – 2011 (pause)
    47. 47. A Powerful Metaphor For Partnership... A Partnership To Reach A Powerful Audience <ul><li>Devotion to build and protect our partners’ brands </li></ul><ul><li>Passion for delivering business results through sports entertainment </li></ul><ul><li>Powerful tools for developing and accelerating B2B relationships </li></ul>
    48. 48. Opportunity Overview – American Le Mans Series American Le Mans Series Title Sponsorship Represents Opportunities For... <ul><li>The full integration of partner branding in everything we do </li></ul><ul><li>Brand impact focused on business owners, professionals & managers who are hard to reach via conventional advertising </li></ul><ul><li>Brand impact via B2B opportunities at highest corporate levels </li></ul>
    49. 49. <ul><li>Name-In Title Status </li></ul><ul><li>Series re-named “The Brand Name American Le Mans Series” </li></ul><ul><li>Series logo to include Brand Name marks (above example for placement only – design to be mutually determined) </li></ul><ul><li>Brand Name will enjoy category exclusivity (locking out competing brands) </li></ul><ul><li>Ability to use American Le Mans Series trademarks & logos in packaging and promotions </li></ul><ul><li>Brand product display area at all Series events </li></ul>American Le Mans Series Name – In – Title Sponsorship
    50. 50. American Le Mans Series Benefits -- Television American Network And Cable TV, Radio And Internet Coverage <ul><li>:30-second commercials in each of four, two-hour network broadcast </li></ul><ul><li>:30-second commercials distributed among seven SPEED network broadcasts </li></ul><ul><li>All events broadcast worldwide on Radio Le Mans and nationally on XM Satellite Radio </li></ul><ul><li>Branding prominently featured on American Le Mans Series and IMSA web sites </li></ul>Mika Salo - ex Ferrari F1 pilot
    51. 51. American Network And Cable TV Coverage <ul><li>Trackside banners at each event placed for TV camera exposure </li></ul><ul><li>Trackside “A-frame” signs placed for TV camera exposure </li></ul>American Le Mans Series Benefits – Television Exposure “ A-frame” sign example Trackside banner example
    52. 52. American Network And Cable TV Coverage <ul><li>Rotating running order graphics (left) in all event broadcasts </li></ul><ul><li>Inclusion in all Series logo’d graphic elements within all event broadcasts </li></ul>American Le Mans Series Benefits – Television Exposure
    53. 53. On-Site Signage <ul><li>Podium backdrop </li></ul><ul><li>Press room media interview backdrop </li></ul>American Le Mans Series Benefits – Events
    54. 54. On-Site Signage <ul><li>Wall signs and banners </li></ul><ul><li>Official designation on all cars </li></ul>American Le Mans Series Benefits – Event Exposure
    55. 55. On-Site Signage <ul><li>Branding on all Series service, safety vehicles </li></ul><ul><li>Branding on all Series and IMSA transporters </li></ul><ul><li>Branding on all race team transporters </li></ul>American Le Mans Series Benefits – Event Exposure
    56. 56. On-Site Signage <ul><li>Flags and banners </li></ul>American Le Mans Series Benefits – Event Exposure
    57. 57. American Le Mans Series Benefits – Event Exposure On-Site Exposure <ul><li>Event flags and banners </li></ul><ul><li>Branding on event souvenir programs </li></ul><ul><li>Full page, four-color ad in all event souvenir programs </li></ul>
    58. 58. American Le Mans Series Benefits – Event Exposure On-Site Exposure <ul><li>Driver suit logos </li></ul><ul><li>Series Officials’ Uniforms </li></ul>
    59. 59. American Le Mans Series Benefits – Event Exposure On-Site Exposure <ul><li>All Series credentials carry Brand name </li></ul><ul><li>All event tickets carry Brand name </li></ul>
    60. 60. American Le Mans Series Benefits – Event Exposure At-Event Media <ul><li>Public Address announcements at each event </li></ul><ul><li>Logo inclusion in all Series PR materials and broadcasts </li></ul><ul><li>Rights free access to Series digital photo archives </li></ul>
    61. 61. American Le Mans Series Benefits – Event Hospitality At-Event Hospitality <ul><li>3-day tickets to each event </li></ul><ul><li>Luxury hospitality admissions to each event </li></ul><ul><li>Series annual credentials </li></ul><ul><li>VIP parking passes for each event </li></ul><ul><li>VIP guest invitations to the Year End Night of Champions (Series awards) </li></ul><ul><li>Prominent recognition (both visual and oral) at Night of Champions </li></ul>
    62. 62. American Le Mans Series Benefits – Business-To-Business Target-Rich Business-To-Business Opportunity <ul><li>Open access coupled with un-matched corporate participation makes developing synergistic partnerships limited only by the imagination </li></ul><ul><li>We are particularly keen to develop new media / mobile partnerships </li></ul>
    63. 63. Brand Impact of the American Le Mans Series Just Marketing 6.27.2008
    64. 64. Appendix – Benefit Inventory Name-In Title Rights <ul><li>Series re-named The (Sponsor) American Le Mans Series </li></ul><ul><li>Series logo to incorporate Sponsor logo </li></ul><ul><ul><li>To appear on all driver uniforms, officials’ clothing, all race cars, all series vehicles, support vehicles, race team support vehicles, series credentials, event tickets, all series flags and signage, all podium backdrops, press interview backdrops, on and in all print and electronic media produced by the series, including but not limited to web pages, press releases, event programs and all series advertising media </li></ul></ul><ul><li>Category exclusivity locking out competing brands </li></ul><ul><li>Rights to use American Le Mans Series trademarks and branding </li></ul>
    65. 65. Appendix – Benefit Inventory Media Benefits <ul><li>30-second commercials in each two-hour network broadcast* </li></ul><ul><li>30-second commercials distributed among up to seven (7) SPEED TV channel broadcasts* </li></ul><ul><li>Rotating running order graphics in all event broadcasts </li></ul><ul><li>Sponsor branding in all series logo’d graphic elements within all event broadcasts </li></ul><ul><li>All events broadcast on XM Satellite Radio and worldwide on Radio Le Mans </li></ul><ul><li>Large sized banners and trackside “A-frame” signs placed specifically for TV camera coverage </li></ul><ul><li>Full-page 4C ads in all series event programs </li></ul><ul><li>Branded public address announcements at each series event </li></ul><ul><li>Rights-free access to series digital photo archives </li></ul>* Number of network and SPEED TV broadcasts may vary upward from four (4) and seven (7) respectively, in which case, total number of :30-second commercials will be adjusted by mutual agreement
    66. 66. Appendix – Benefit Inventory Hospitality Benefits <ul><li>Three-day tickets to each series event </li></ul><ul><li>Luxury hospitality admissions to each series event </li></ul><ul><li>Series annual credentials </li></ul><ul><li>Series annual parking credentials </li></ul><ul><li>VIP guest invitations to the Year-End “Night of Champions” (Series award banquet) </li></ul><ul><li>Prominent recognition both in signage, graphic displays, speaking opportunity and oral recognition at the “Night of Champions” banquet </li></ul>Business-To-Business Benefits <ul><li>Series facilitation of business-to-business relationships with manufacturers, corporate partners, teams, business and industry decision-makers </li></ul>

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