How change ordinary into meaningful?

Slide 1: How to design meaningful experiences 1 >> Or how change ordinary into meaningful. Jan Kremlacek 2007-03-22 is work is licensed under the Creative Commons Attribution- Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.

Slide 2: How to design meaningful experiences 2 >> Why design it? Why experience? Meaningful? is is not any holy grail. In case there is any holy grail, there could not exist something like experience, even meaningful one.

Slide 3: How design what? 3 >> ese days we recognise lot of buz. words like experience marketing, experience branding, experience economy, 360 degree branding and lot of others. Important is authenticity rather than business terms.

Slide 4: Why experience? 4 >> Technicaly, everything is a form of experience.

Slide 5: What is the experience? 5 >> Easily, we can define the experience as a feeling of change. Taking a different view, the experience is a process we are part of and we affect. Something is happening which we are affecting and perceiving.

Slide 6: Why now? 6 >> “Walk of life hides encrypted solution of all questions man can ask. We feel it as a life, until we realise it’s truth.” [Ralph Waldo Emerson]

Slide 7: Why now? 7 >> Because of evolution of way we choose products. Because of relationship between our life and archetypes ‘bigger’ than us.

Slide 8: Why now? 8 >> e evolution of choosing product. 1900 FordT, function and price 1930 - 1940 social studies, eﬀort to understand human behaviour 1950 - 1960 brand focus, “new and improved”, mass communication 2000 experience, web 2.0, customer drives content

Slide 9: Why now? 9 >> common waste of meaning of life individuation vs. socialism vs. capitalism

Slide 10: Individuation 10 >> en.wikipedia.org/wiki/Individuation

Slide 11: We know why experience 11 >> as well as why meaningful, so ..

Slide 12: Can we design experience? 12 >> “ e elements that contribute to superior experiences are knowable and reproducible, which make them designable.” [Nathan Shedroﬀ]

Slide 13: But .. 13 >> In a fact, we can’t design the experience, we only can design for experience.

Slide 14: Why we are spending time talking about it? 14 >> While everything is a an experience of some sort, there is something special to them that make them fascinating or disgusting.

Slide 15: Design? 15 >> e word design is a bit of trick. Someone can imagine fashion, someone else interior, car or for example architecture. What is is? Design is mostly process. Design is a process, which creates meaning.

Slide 16: Design? 16 >> It’s interesting to take a closer look how people sentient and value design. Where the value of design came from? What makes meaning of design?

Slide 17: Value of design 17 >> Function Price Emotions Identity Meaning

Slide 18: Value of design 18 >> Function Is this something I need? Price Emotions Identity Meaning

Slide 19: Value of design 19 >> Function Price Do I want this for the money I have to pay? Emotions Identity Meaning

Slide 20: Value of design 20 >> Function Price Emotions Am I excited about it? Identity Meaning

Slide 21: Value of design 21 >> Function Price Emotions Identity Is it me? Meaning

Slide 22: Value of design 22 >> Function Price Emotions Identity Meaning Does it correspond with my feeling of meaning of life?

Slide 23: Meaning 23 >> “It’s better to not start searching for the meaning of life. But once you started, strive for it quickly.” [Dan Millman]

Slide 24: What deﬁnes meaning? 24 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Conﬁrmation

Slide 38: Where is happiness or satisfaction? 38 >> ere are tons and tons other elements aﬀecting our inner meaning of life. Sensations like happiness or satisfaction are very individual and more then primary feeling they are eﬀect of elements mentioned.

Slide 39: How to change ordinary into meaningful? 39 >> We, as a designers, have to approach more then function and beauty. We should focus on design more conceptually. We should perceive process of designing as a merging of function, economy points, emotions and social aspects. We should not forget cultural context as well.

Slide 40: How to change ordinary into meaningful? 40 >> Interaction

Slide 41: How to change ordinary into meaningful? 41 >> Interaction Participation

Slide 42: How to change ordinary into meaningful? 42 >> Interaction Feedback Participation

Slide 43: How to change ordinary into meaningful? 43 >> Control

Slide 44: How to change ordinary into meaningful? 44 >> Dramaturgy/ Time

Slide 45: How to change ordinary into meaningful? 45 >> Dramaturgy/ time Interaction Creativity Participation Control

Slide 46: How to change ordinary into meaningful? 46 >> Communication

Slide 47: How to change ordinary into meaningful? 47 >> Adaptability

Slide 48: How to change ordinary into meaningful? 48 >> Interaction

Slide 49: How to change ordinary into meaningful? 49 >> [Ikea]

Slide 50: How to change ordinary into meaningful? 50 >> [2nd life]

Slide 51: How to change ordinary into meaningful? 51 >> [Muji]

Slide 52: How to change ordinary into meaningful? 52 >> [Apple]

Slide 53: ank you. 53 >> jan@kremlacek.com

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