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TKG Agency Capabilities Linked In
 

TKG Agency Capabilities Linked In

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This presentation gives you insight into TKG’s experience specifically into the Kitchen & Bath Industry. Please call 562-472-2787 with any questions or inquiries

This presentation gives you insight into TKG’s experience specifically into the Kitchen & Bath Industry. Please call 562-472-2787 with any questions or inquiries

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TKG Agency Capabilities Linked In TKG Agency Capabilities Linked In Presentation Transcript

  • Soar to New Heights with
    TKG
    Kitchen & Bath Industry Capabilities
  • Industry Experience
    TKG has over six years experience in the Kitchen & Bath Industry. The firm has remained in touch with industry trends and is constantly seeking and evaluating traditional and digital opportunities for our clients.
    We have over 8 years experience in media planning and buying in both print, TV and digital properties.
    We attend industry conferences, stay connected with the media and follow what other brands are doing within industry as well as within the digital space.
    The TKG team brings extensive knowledge and knows what it takes to drive successful on and offline marketing campaigns.
  • Our Strengths
    Media Planning & Buying
    Email Marketing Programs
    Social Media
    Promotions
    Digital Creative
    Graphic Design
    Public Relations
    Digital PR
    Integrated Partnerships
  • Digital Media
    Our digital media buying experience spans several channels including but not limited to:
    Direct – Scripps, Cooking.com, Kitchens.com
    Targeted Ad Networks
    Behavioral Targeting Programs – Yahoo!
    Blogs – sponsorships
    Social Media – Facebook, YouTube
    Search Engine Marketing
  • Digital PR: Blogs
    Opportunities:
    • Sponsored blog posts
    • Advertising
    • Sweepstakes
    • Editorial
    • Social Media Mentions
  • Behavioral Targeting – Digital Media
    Target audiences using keywords similar to SEO or SEM
    Display advertising instead of Text with access to 77% of all internet users in a targeted area such as:
    Newspaper Sites
    Shine
    Yahoo
    Nationally recognized platforms delivering targeted impressions your very specific audience.
    For example:
    Searching for:
    • Target women 35+
    • $75k HHI +
    • Kitchen Remodel
    • Countertops
  • Customized Social Media
    • Platforms
    • Custom Facebook pages
    • Custom Myspace layouts
    • Custom Twitter backgrounds
    • Custom Youtube layouts
    • Facebook/Myspace Capabilities
    • Custom graphic layouts
    • Audio/Video players
    • Links to other pages or websites
    • Mailing list signup, surveys and other forms
    Using CSS, HTML and FBML we can create stunning visual brand representations on Twitter, Facebook, MySpace and Youtube.
    Custom Facebook Page – DCS Appliances
  • Social Media Strategy
    Create an engaging environment that allows the consumer to spend more time with the brand, helping to develop the relationship
    Designer Submitted Content
    Interactive Features (Voting, Polling, Comments, Uploading Multimedia, etc) ask the design trendsetters what their opinions are create a forum for discussion
    Connecting social media users with the Brands other forms of communication
    Email Newsletter, Website, Promotions, Sweepstakes, Partnerships
  • Social Media Strategy (cont.)
    Finding relatable, quality content to be distributed by the social media channels
    Company News and Product Information
    Industry News and Trends
    Relatable Topics: Travel, Cooking, Design, etc.
    Connect with industry and design professionals that will share content
    Interior Design, Kitchen Design, Dealers/Retailers
    Connect with writers & bloggers, develop relationships with key gatekeepers
    Provide Basic Levels of Customer Support
    Link to customer service information, handle basic inquiries
  • Web Services
    • Planning
    • Project proposals
    • Timeline drafting
    • Technical specifications
    • Financial scope
    • Design
    • Websites of any size
    • Creative, modern and efficient designs
    • Latest coding standards
    • Development
    • PHP, MySQL, Javascript
    • E-Commerce and content management
    • Advanced coding projects
    • Clients Include
    • Actron Manufacturing
    • Lauren Conrad
    • Johns Hopkins University
    LaurenConrad.com
  • Email Marketing
    • E-Newsletters
    • Custom brand graphics
    • Layout design and coding
    • Images, text and links with analytics
    • Database Management
    • Project Management
    • Weekly, Monthly Campaigns
    • Can Work with any Email Client
    • Vertical Response
    • mUrgent
    • Constant Contact
  • Mobile Design
    • Mobile Web
    • Brand consistent images
    • Speed optimized pages
    • Mobile efficient ideas
    • Mobile Applications
    • Advanced applications
    • Cost-effective applications
    • Top mobile development advisors
    • Markets
    • IphoneAppstore
    • Blackberry App World
    • Android Market
  • Digital Advertising
    • Ad Platforms
    • Standard banner ads
    • Page roadblock ads
    • Interactive ad platforms
    • Full page overlays
    • Ad Capabilities
    • Gif animated ads
    • Flash animated ads
    • Survey and signup ads
    • Ad Types & Sizes
    • Leaderboard (720x90)
    • Full Banner (460x60)
    • Square button (25x25)
    • Skyscraper (120x600)
    • Custom Sizing
  • Integrated Partnerships
    360 Degree Marketing Programs are our specialty. We leverage every element of an opportunity for the brands that we represent.
    Great opportunity for Caesarstone: Apartment Therapy
    CASE STUDY: TKG brought DCS by Fisher & Paykel the opportunity underwrite America’s Test Kitchen (ATK), a long standing public television show. The opportunity consisted of the basic integration and sponsorship elements. DCS now has over 15 elements integrated into the partnership.
    • Dealer trainings at the test kitchen in Boston
    • Live Streaming from Conferences, Tradeshows & Events
    • Social Media Giveaways to consumer interact with the brand
    • Comprehensive Social media Integration
    • Blogs
    • Digital Promotions
    • Rights of use for ATK recipes, videos and other custom content for DCS promotional use (Social Media, Newsletters, Website, Trainings, etc)
  • Tradeshow Support
    Associated Public Relations Campaign (Digital and Trad)*
    Social Media & Web Live Streaming
    Broadcasting Video Live through multiple channels including high-level bloggers, social media pages and the company Blog/Website
    Hours of footage can be broadcasted and used later for additional social media content
    Assist with the development of the programming and schedule
    Acting as an on-site producer working with high-profile guests, press, videographers, employees, etc.
  • Public Relations
    TKG has a wealth of experience with the 4 steps of PR Outreach.
    • Researching the right audience, publication & contact(s)
    • Planning the right timing, materials & follow-up
    • Implementingwhat was planned
    • Evaluatingthe successes and what could be improved
    Tactics
    • Targeted Campaigns – customized press kits, press releases, Social Media Releases and alerts
    • The Right People – TKG has strong relationships with editors at consumer and trade publications within the shelter, epicurean and home improvement segments.
  • Public Relations
  • Product Placement Opportunities
    Oprah Winfrey Network (OWN)
    Rachel Ray
    Danny Lipford
    America’s Test Kitchen
    DIY
  • Speaking Engagements
    KBDN Networkis following up the successful launch of its inaugural program on KBDN Radio, the “Executive’s Forum” is a radio-style podcast platform designed for kitchen and bath professionals to share vital information and insights into the economy as well as the trends impacting the kitchen and bath industry - all from top executives, corporate decision-makers and key association officials. NKBA– Host NKBA Chapter meetings at selected showrooms across the county featuring the company’s most innovative products and talking about the latest trends, technologies and innovations in this industry.IBS Education Series – The Architecture & Design Track features many industry professionals speaking about topics such as “Reinventing the Kitchen”, “Design Trends for Gen Y” to “Design Trends Roundtables”. Dwell on Design – Features more than 160 leading design, sustainability, and culinary thinkers presenting live on stage over three days. Dwell on Design exhibition features the latest modern design ideas from a range of product categories. The event attracts designers, architects and other trade professionals from the West Coast and all over the world.
     
  • Prestigious Design & Engineering Awards
     2011 International Design Excellence Award (IDEA)
    Professional Builder 100 Best New Products Award
    Women’s Day Kitchen & Bath Awards
    National Design Awards – Product Design
    NKBA Top 10 Kitchen Design Trends
    Green Good Design awards in 2011 – Chicago
    The Good Design Award
    Interior Design’s Best of the Year
    K+BB Product Innovator Award
    ADEX
  • References
  • References
  • References
    “I have been working with Julie Kreisler for over three years.  It was during our first meeting, specifically relating to the partnership between House Beautiful and Fisher & Paykel, that I was immediately impressed with Julie.  I travel the country extensively for business, and I meet with many people in Julie's position.  She stands out from her peers for many reasons, most notably for her passion and dedication to her clients' business(es).Julie has a keen ability to build brands.  Her multimedia knowledge and enthusiasm is apparent and infectious, and this consistently benefits her clients.  She is creative, proactive and loyal.  Whatever category of product or client she represents, Julie speaks from the vantage point of being a true marketing extension of that company.  I view her as the CMO for whichever brand/organization we discuss. Personally, Julie is honest, dynamic, and a great overall partner. Feel free to contact me if I can answer any questions.”Jennifer Levene Bruno – Publisher Veranda Magazine
    (former Assoc Pub of House Beautiful)
  • Contact Info
    Julie Kreisler – President
    The Kreisler Group
    115 Pine Ave Ste 330
    Long Beach, CA 90802
    562-472-2787
    julie@kreislermediagroup.com