Skyy Vodka Presentation

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Transcript

  • 1.  
  • 2. Max Kozak Michelle Kendzerski Katie Hartke Angela Pfammatter Jenn Kreger All The Buzz Agency
  • 3.
    • From Russia
    • Did not gain popularity in the west until the 1950s
    • The Cocktail Revolution
      • Rise of popularity
      • Diverse use in the liquor industry
  • 4.
    • New Brand
    • Unique Distillation and Filtration process.
    • Fewest Impurities of any Vodka on the market.
    • Great for mixed drinks, especially Martinis!!
  • 5.
    • Smirnoff
    • Bourbon
  • 6.  
  • 7.
    • Primary Market
      • Upper Class Men and Women ages 21-30
    • Secondary Market
      • Middle class men ages 21-30.
    • Potential Market
      • Middle class men ages 31-45
  • 8.
    • Introduce a new product
    • Establish Skyy Vodka as the purest in its product category
    • Generate initial usage
  • 9.
    • Soft-sell
      • James Bond
      • Sophistication
    • Promotional Events
      • Movie Premiers
      • Sponsor Nights
      • Free cocktail recipe booklet with purchase
    • Print, Radio and TV
  • 10.
    • Simplistic Imagery
    • Sex Appeal and Sophistication
    • Quote and Catch Phrase
    • Emphasis on Color Scheme and Bottle
  • 11.  
  • 12.  
  • 13.  
  • 14. Enter: James Bond
  • 15.  
  • 16.