Max Kozak Michelle Kendzerski Katie Hartke Angela Pfammatter Jenn Kreger All The Buzz Agency
<ul><li>From Russia </li></ul><ul><li>Did not gain popularity in the west until the 1950s </li></ul><ul><li>The Cocktail R...
<ul><li>New Brand </li></ul><ul><li>Unique Distillation and Filtration process. </li></ul><ul><li>Fewest Impurities of any...
<ul><li>Smirnoff </li></ul><ul><li>Bourbon </li></ul>
 
<ul><li>Primary Market </li></ul><ul><ul><li>Upper Class Men and Women ages 21-30 </li></ul></ul><ul><li>Secondary Market ...
<ul><li>Introduce a new product </li></ul><ul><li>Establish Skyy Vodka as the purest in its product category </li></ul><ul...
<ul><li>Soft-sell </li></ul><ul><ul><li>James Bond </li></ul></ul><ul><ul><li>Sophistication </li></ul></ul><ul><li>Promot...
<ul><li>Simplistic Imagery </li></ul><ul><li>Sex Appeal and Sophistication </li></ul><ul><li>Quote and Catch Phrase </li><...
 
 
 
Enter:  James Bond
 
 
Upcoming SlideShare
Loading in …5
×

Skyy Vodka Presentation

1,453 views

Published on

Published in: Business, Self Improvement
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,453
On SlideShare
0
From Embeds
0
Number of Embeds
27
Actions
Shares
0
Downloads
38
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Skyy Vodka Presentation

  1. 2. Max Kozak Michelle Kendzerski Katie Hartke Angela Pfammatter Jenn Kreger All The Buzz Agency
  2. 3. <ul><li>From Russia </li></ul><ul><li>Did not gain popularity in the west until the 1950s </li></ul><ul><li>The Cocktail Revolution </li></ul><ul><ul><li>Rise of popularity </li></ul></ul><ul><ul><li>Diverse use in the liquor industry </li></ul></ul>
  3. 4. <ul><li>New Brand </li></ul><ul><li>Unique Distillation and Filtration process. </li></ul><ul><li>Fewest Impurities of any Vodka on the market. </li></ul><ul><li>Great for mixed drinks, especially Martinis!! </li></ul>
  4. 5. <ul><li>Smirnoff </li></ul><ul><li>Bourbon </li></ul>
  5. 7. <ul><li>Primary Market </li></ul><ul><ul><li>Upper Class Men and Women ages 21-30 </li></ul></ul><ul><li>Secondary Market </li></ul><ul><ul><li>Middle class men ages 21-30. </li></ul></ul><ul><li>Potential Market </li></ul><ul><ul><li>Middle class men ages 31-45 </li></ul></ul>
  6. 8. <ul><li>Introduce a new product </li></ul><ul><li>Establish Skyy Vodka as the purest in its product category </li></ul><ul><li>Generate initial usage </li></ul>
  7. 9. <ul><li>Soft-sell </li></ul><ul><ul><li>James Bond </li></ul></ul><ul><ul><li>Sophistication </li></ul></ul><ul><li>Promotional Events </li></ul><ul><ul><li>Movie Premiers </li></ul></ul><ul><ul><li>Sponsor Nights </li></ul></ul><ul><ul><li>Free cocktail recipe booklet with purchase </li></ul></ul><ul><li>Print, Radio and TV </li></ul>
  8. 10. <ul><li>Simplistic Imagery </li></ul><ul><li>Sex Appeal and Sophistication </li></ul><ul><li>Quote and Catch Phrase </li></ul><ul><li>Emphasis on Color Scheme and Bottle </li></ul>
  9. 14. Enter: James Bond

×