H 2 E Client Jacqueline Hill Lauren Zielinski Agency Kara Brown Chris Keblusek Jennifer Kreger
Carbonated, healthy energy drink
Mix between energy drink and sports drink
100% caffeine-free and sugar-free
Energy without the “crash”
Fresh lemon-lime taste
Similar to chemical formula H 2 0
Change “O” to “E” for energy
Accentuates all main attributes of drink
Health. Hydration. Energy.
PROJECT TARGET MARKET
Males and Females
Sugar (carbs), calories
Red Bull (sugar-free)/Monster
Diet Pepsi Max/Diet Coke Plus
Artificial sweeteners, caffeine
WHY H 2 E WILL BE SUCCESSFUL
Strong appeal to athletes
no sugar or caffeine= no crash
Emphasis on hydration
Good, versatile taste
Healthy, natural ingredients
Long lasting energy
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The Possibility of an Iconic brand "Acute contradictions in society"
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