Non store based retailing format
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Non store based retailing format

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    Non store based retailing format Non store based retailing format Presentation Transcript

    • NON-STORE RETAILING DIRECT SELLING DIRECT MARKETING DIRECT-RESPONSE MARKETING
    • The marketing of products to ultimate consumers through face-to-face sales presentations at home or in the workplace  Party plans: Hosting groups to view a product demonstration and encouraging participants to purchase the products.  Example: Eureka Forbes.
    •  An interactive system of marketing which uses one or more advertising media to effect a measurable response at any location, forming a basis for creating and further developing an ongoing relationship between an organisation and its customers.
    • MATERIAL DISTRIBUTED VIA THE POSTAL SERVICE TO A RECIPIENT’S HOME OR BUSINESS TO PROMOTE A PRODUCT/SERVICE.
    • • The focus should always be on what sells. • Not always necessary to reinvent the wheel when designing campaigns. • Make the ‘offer’ the central theme of the designing campaign. • Long copy can sell if the reader is engaged. • Select creativity that sells, not that which just looks good. • Always test and measure response. • Select and retain media not on their ratings, but on their ability to sell for you. • Always ask for the order or for further action.
    • TELEMARKETING
    • E-MAIL MARKETING.
    • E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e- mail sent to a potential or current customer could be considered e-mail marketing.