Your SlideShare is downloading. ×
Dell ppt... 2012mba17
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Dell ppt... 2012mba17

126
views

Published on

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
126
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Component manufacturer DELL Comp Corp Distributor Final customer Components Order Product
  • 2. Dell Computer’s direct model departed from the industry’s historical rules on several fronts:  Company outsourced components  Eliminated retailers  Took customized orders  An integrated supply chain
  • 3.  Dell utilizes a direct-distribution model to sell about $50 million per day online, half of its sales.  From June 2007,started placing its products in Wal-Mart.  In December 2007, Dell chose WPP, to create a new agency to handle $4.5 billion over next three years.
  • 4. ©2009 Pearson Education, Inc. Publishing as Prentice Hall  Dell operates in B2B and B2C environments in 140 country markets.  Maintains 60,000 custom Web storefronts for major corporate buyers.  Allows online customers to build their own systems and uses the information to guide new product development.
  • 5. REVOLVERS • Used to compensate for long lead times • Each of the revolvers is shared by several suppliers who pay rents for using their revolver. • Dell does not own the inventory in its revolvers
  • 6.  Dell sets target inventory levels and records suppliers deviations from targets.  Dell withdraws inventory from the revolvers as needed.  It uses a quarterly supplier scorecard.
  • 7. LOGISTICS  Dell chose i2 Technologies for its SCM system.  Every 20 sec they analyzes material requirements ,compares Dell’s on-hand inventory with its suppliers’ inventory.  Instead of forecasting the daily supply needed, Dell receives the exact material every two hours to fulfill actual customer orders.
  • 8. Design of supply chain for optimal flexibility and predictability  Transportation from suppliers to hubs. This takes approximately 30 days.  Movement between hubs and Dell factory . Time taken is about 2 -5 days.  From factory and merge centres, transhipment of final machine is done. Time taken is about 1-7 days depending upon customer.

×