•What are you goals for Social
•What SM Outlets would you like to
•Make a schedule! Editorial
calendars are not just for
Does your company/organization
have an online policy?
If yes, know it.
If no, create it!
The Dos and the Don’ts of your online presence.
“House Rules” document on your pages.
“Right to Delete” Policy.
1.Create a strategy, and stick to it
2.Cultivate a strong community
3.State your purpose and your request in a clear matter
4.Create BUZZ and excitement
5.Do your research and learn the lingo
7.Think outside the box (Causes, contests, events – try