June 17th presentation to the Association for Corporate Growth, North Florida, on how VCs, banks, business brokers and wealth advisors are using social media to generate leads and raise brand awareness.
#1 Created a blog to join online conversation
#2 Established an active Twitter account
#3 Created a LinkedIn Group and Facebook Fan Page
#4 Modified press release strategy for blogger coverage
#5 Promoted social media channels on company website
and in email signatures
#6 Monitor metrics for success
After six months, the campaign resulted in:
• 10,230 unique blog page views in Q3
• 280 Twitter followers
• 141 members of their LinkedIn Group
• 155% increase in unique web visitors
Leads by source:
• 55% inbound web
• 23% trade shows
• 20.5% email
• 1.5% seminars
Reserve your name in social media channels regardless how soon you
plan on using it.
Populate your accounts with your bio information and link to your
Test the waters by observing.You don’t have to interact right away.
Begin by keeping your status updated with business-related happenings.
Twitter: @JanKorb or @BroadBased