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How Are Your Smartest Competitors Using Technology?
 

How Are Your Smartest Competitors Using Technology?

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June 17th presentation to the Association for Corporate Growth, North Florida, on how VCs, banks, business brokers and wealth advisors are using social media to generate leads and raise brand ...

June 17th presentation to the Association for Corporate Growth, North Florida, on how VCs, banks, business brokers and wealth advisors are using social media to generate leads and raise brand awareness.

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    How Are Your Smartest Competitors Using Technology? How Are Your Smartest Competitors Using Technology? Presentation Transcript

    • HOW ARE YOUR SMARTEST COMPETITORS USING TECHNOLOGY? JAN KORB
    • OVERVIEW http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
    • HOW ARE YOUR SMARTEST COMPETITORS ARE USING THIS TECHNOLOGY? Research Reputation Building Competitive Intelligence Marketing & Promotion Prospect/Client Interaction Customer Service New Business
    • RESEARCH Chris Sacca
    • RESEARCH Sproutbox, an early-stage accelerator incubator, uses social media as it’s “primary source of deal flow”.
    • RESEARCH “I use LinkedIn for lookups on key founders, employees and advisors.” Angel Dave McClure
    • RESEARCH
    • RESEARCH
    • Reputation Building
    • “Word. Of. Mouth. End of story.” Create something beneficial to people and they’ll tell everyone about it FOR you.” Peter Shankman Founder of HARO
    • REPUTATION BUILDING David Hornik
    • REPUTATION BUILDING Fred Wilson
    • REPUTATION BUILDING Jeff Clavier
    • REPUTATION BUILDING Chris Sacca
    • REPUTATION BUILDING Chris Sacca
    • REPUTATION BUILDING
    • REPUTATION BUILDING
    • REPUTATION BUILDING
    • Competitive Intelligence
    • COMPETITIVE INTELLIGENCE VentureMaven.com is a Twitter aggregator that allows you to easily follow people with money to invest.
    • COMPETITIVE INTELLIGENCE
    • Marketing Promotion
    • MARKETING PROMOTION
    • MARKETING PROMOTION
    • MARKETING PROMOTION
    • MARKETING PROMOTION
    • MARKETING PROMOTION
    • MARKETING PROMOTION
    • MARKETING PROMOTION
    • Customer Service
    • CUSTOMER SERVICE
    • CUSTOMER SERVICE
    • CUSTOMER SERVICE
    • CUSTOMER SERVICE
    • CUSTOMER SERVICE
    • New Business
    • NEW BUSINESS
    • NEW BUSINESS Tactics: #1 Created a blog to join online conversation #2 Established an active Twitter account #3 Created a LinkedIn Group and Facebook Fan Page #4 Modified press release strategy for blogger coverage #5 Promoted social media channels on company website and in email signatures #6 Monitor metrics for success
    • NEW BUSINESS
    • NEW BUSINESS Results: After six months, the campaign resulted in: • 10,230 unique blog page views in Q3 • 280 Twitter followers • 141 members of their LinkedIn Group • 155% increase in unique web visitors Leads by source: • 55% inbound web • 23% trade shows • 20.5% email • 1.5% seminars
    • Next Steps
    • NEXT STEPS Sign Up Reserve your name in social media channels regardless how soon you plan on using it. Populate Populate your accounts with your bio information and link to your corporate website. Lurk Test the waters by observing.You don’t have to interact right away. Participate Begin by keeping your status updated with business-related happenings.
    • Questions? jkorb@bbased.com Twitter: @JanKorb or @BroadBased