HOW ARE YOUR SMARTEST COMPETITORS
        USING TECHNOLOGY?


            JAN KORB
OVERVIEW




      http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
HOW ARE YOUR SMARTEST COMPETITORS
    ARE USING THIS TECHNOLOGY?


               Research
           Reputation Building
...
RESEARCH




 Chris Sacca
RESEARCH




           Sproutbox, an early-stage
           accelerator incubator, uses
           social media as it’s “...
RESEARCH




    “I use LinkedIn for lookups
    on key founders, employees
    and advisors.”
             Angel Dave McC...
RESEARCH
RESEARCH
Reputation Building
“Word. Of. Mouth.
        End of story.”


Create something beneficial
to people and they’ll tell
everyone about it FOR yo...
REPUTATION
BUILDING




David Hornik
REPUTATION
BUILDING



Fred Wilson
REPUTATION
BUILDING


Jeff Clavier
REPUTATION
BUILDING


 Chris Sacca
REPUTATION
BUILDING


 Chris Sacca
REPUTATION
BUILDING
REPUTATION
BUILDING
REPUTATION
BUILDING
Competitive Intelligence
COMPETITIVE
INTELLIGENCE




               VentureMaven.com is a Twitter
               aggregator that allows you to
   ...
COMPETITIVE
INTELLIGENCE
Marketing Promotion
MARKETING
PROMOTION
MARKETING
PROMOTION
MARKETING
PROMOTION
MARKETING
PROMOTION
MARKETING
PROMOTION
MARKETING
PROMOTION
MARKETING
PROMOTION
Customer Service
CUSTOMER SERVICE
CUSTOMER SERVICE
CUSTOMER SERVICE
CUSTOMER SERVICE
CUSTOMER SERVICE
New Business
NEW BUSINESS
NEW BUSINESS




  Tactics:

  #1 Created a blog to join online conversation

  #2 Established an active Twitter account

...
NEW BUSINESS
NEW BUSINESS




Results:

After six months, the campaign resulted in:

• 10,230 unique blog page views in Q3
• 280 Twitte...
Next Steps
NEXT STEPS



  Sign Up
  Reserve your name in social media channels regardless how soon you
  plan on using it.

  Popula...
Questions?


       jkorb@bbased.com

Twitter: @JanKorb or @BroadBased
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How Are Your Smartest Competitors Using Technology?

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June 17th presentation to the Association for Corporate Growth, North Florida, on how VCs, banks, business brokers and wealth advisors are using social media to generate leads and raise brand awareness.

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How Are Your Smartest Competitors Using Technology?

  1. 1. HOW ARE YOUR SMARTEST COMPETITORS USING TECHNOLOGY? JAN KORB
  2. 2. OVERVIEW http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  3. 3. HOW ARE YOUR SMARTEST COMPETITORS ARE USING THIS TECHNOLOGY? Research Reputation Building Competitive Intelligence Marketing & Promotion Prospect/Client Interaction Customer Service New Business
  4. 4. RESEARCH Chris Sacca
  5. 5. RESEARCH Sproutbox, an early-stage accelerator incubator, uses social media as it’s “primary source of deal flow”.
  6. 6. RESEARCH “I use LinkedIn for lookups on key founders, employees and advisors.” Angel Dave McClure
  7. 7. RESEARCH
  8. 8. RESEARCH
  9. 9. Reputation Building
  10. 10. “Word. Of. Mouth. End of story.” Create something beneficial to people and they’ll tell everyone about it FOR you.” Peter Shankman Founder of HARO
  11. 11. REPUTATION BUILDING David Hornik
  12. 12. REPUTATION BUILDING Fred Wilson
  13. 13. REPUTATION BUILDING Jeff Clavier
  14. 14. REPUTATION BUILDING Chris Sacca
  15. 15. REPUTATION BUILDING Chris Sacca
  16. 16. REPUTATION BUILDING
  17. 17. REPUTATION BUILDING
  18. 18. REPUTATION BUILDING
  19. 19. Competitive Intelligence
  20. 20. COMPETITIVE INTELLIGENCE VentureMaven.com is a Twitter aggregator that allows you to easily follow people with money to invest.
  21. 21. COMPETITIVE INTELLIGENCE
  22. 22. Marketing Promotion
  23. 23. MARKETING PROMOTION
  24. 24. MARKETING PROMOTION
  25. 25. MARKETING PROMOTION
  26. 26. MARKETING PROMOTION
  27. 27. MARKETING PROMOTION
  28. 28. MARKETING PROMOTION
  29. 29. MARKETING PROMOTION
  30. 30. Customer Service
  31. 31. CUSTOMER SERVICE
  32. 32. CUSTOMER SERVICE
  33. 33. CUSTOMER SERVICE
  34. 34. CUSTOMER SERVICE
  35. 35. CUSTOMER SERVICE
  36. 36. New Business
  37. 37. NEW BUSINESS
  38. 38. NEW BUSINESS Tactics: #1 Created a blog to join online conversation #2 Established an active Twitter account #3 Created a LinkedIn Group and Facebook Fan Page #4 Modified press release strategy for blogger coverage #5 Promoted social media channels on company website and in email signatures #6 Monitor metrics for success
  39. 39. NEW BUSINESS
  40. 40. NEW BUSINESS Results: After six months, the campaign resulted in: • 10,230 unique blog page views in Q3 • 280 Twitter followers • 141 members of their LinkedIn Group • 155% increase in unique web visitors Leads by source: • 55% inbound web • 23% trade shows • 20.5% email • 1.5% seminars
  41. 41. Next Steps
  42. 42. NEXT STEPS Sign Up Reserve your name in social media channels regardless how soon you plan on using it. Populate Populate your accounts with your bio information and link to your corporate website. Lurk Test the waters by observing.You don’t have to interact right away. Participate Begin by keeping your status updated with business-related happenings.
  43. 43. Questions? jkorb@bbased.com Twitter: @JanKorb or @BroadBased

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