How tHe CommerCial real estate industry          is using soCial media               Jan Korb
How businesses are using    tHis teCHnology         Recruiting     Reputation Building   Competitive Intelligence   Market...
top 10 Cre firms as listed by                 tHe tenant advisorColliers International – Twitter, LinkedIn, Widget, YouTub...
Recruiting
RECRUITING
RECRUITING
Reputation Building
REPUTATION BUILDING                            “Word. Of. Mouth.                              End of story.”              ...
REPUTATION BUILDING
REPUTATIONBUILDING      A full 25% of Fortune Global 100 firms utilize         Twitter, Facebook, YouTube and blogs.      ...
REPUTATIONBUILDING
REPUTATIONBUILDING
REPUTATIONBUILDING
REPUTATIONBUILDING
REPUTATIONBUILDING
REPUTATIONBUILDING
REPUTATIONBUILDING
REPUTATIONBUILDING
REPUTATIONBUILDING
REPUTATIONBUILDING
REPUTATIONBUILDING
REPUTATIONBUILDING
REPUTATIONBUILDING
REPUTATIONBUILDING
Competitive Intelligence
COMPETITIVEINTELLIGENCE
COMPETITIVEINTELLIGENCE
Marketing Promotion
MARKETINGPROMOTION            CRE groups on LinkedIn
MARKETINGPROMOTION            Broadcast/message board            approach
MARKETINGPROMOTION            Interacting with industry            leaders
MARKETINGPROMOTION            Engaged and Interactive
Thought Leadership
THOUGHT LEADERSHIP                     Create content, interact                     and engage.
THOUGHT LEADERSHIP
Case Study
CASE STUDY
CASE STUDY  Tactics:  #1 Created a blog to join online conversation  #2 Established an active Twitter account  #3 Created ...
CASE STUDY
CASE STUDYResults:After six months, the campaign resulted in:• 10,230 unique blog page views in Q3• 280 Twitter followers•...
Next Steps
NEXT STEPS  Sign Up  Reserve your name in social media channels regardless how soon  you plan on using it.  Populate  Popu...
NEXT STEPS     S = Set SMART Goals     E = Establish a Workflow     E = Engage and build relationships     D = Don’t forge...
Questions?              jkorb@bbased.com  Twitter: @JanKorb or @BroadBased           Facebook, LinkedInSign up for our mon...
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How the Commercial Real Estate Industry is using social media.

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CREW presentation

  1. 1. How tHe CommerCial real estate industry is using soCial media Jan Korb
  2. 2. How businesses are using tHis teCHnology Recruiting Reputation Building Competitive Intelligence Marketing & Promotion Thought Leadership
  3. 3. top 10 Cre firms as listed by tHe tenant advisorColliers International – Twitter, LinkedIn, Widget, YouTube and FacebookCushman & Wakefield – (LinkedIn not listed on website)Duke Realty Corp – (LinkedIn not listed on website)The Inland Real Estate Group of Cos., – (LinkedIn not listed on website)NAI Global – Blog, Facebook, LinkedIn & Twitter (YouTube channel, not listed on website)Interstate Hotels & Resorts – Facebook (LinkedIn not listed on website)CB Richard Ellis Group – Facebook, Twitter (LinkedIn not listed on website)Campden Property Trust – Mobile site linkMack-Cali Realty Corp – (LinkedIn not listed on website)Pennsylvania Real Estate Investment Trust - (LinkedIn not listed on website)
  4. 4. Recruiting
  5. 5. RECRUITING
  6. 6. RECRUITING
  7. 7. Reputation Building
  8. 8. REPUTATION BUILDING “Word. Of. Mouth. End of story.” Create something beneficial to people and they’ll tell everyone about it FOR you.” Peter Shankman Founder of HARO
  9. 9. REPUTATION BUILDING
  10. 10. REPUTATIONBUILDING A full 25% of Fortune Global 100 firms utilize Twitter, Facebook, YouTube and blogs. * Sharing Company news (88%) * Providing Customer service (40%) * Promoting Deals (28%) * Recruitment (10%)
  11. 11. REPUTATIONBUILDING
  12. 12. REPUTATIONBUILDING
  13. 13. REPUTATIONBUILDING
  14. 14. REPUTATIONBUILDING
  15. 15. REPUTATIONBUILDING
  16. 16. REPUTATIONBUILDING
  17. 17. REPUTATIONBUILDING
  18. 18. REPUTATIONBUILDING
  19. 19. REPUTATIONBUILDING
  20. 20. REPUTATIONBUILDING
  21. 21. REPUTATIONBUILDING
  22. 22. REPUTATIONBUILDING
  23. 23. REPUTATIONBUILDING
  24. 24. REPUTATIONBUILDING
  25. 25. Competitive Intelligence
  26. 26. COMPETITIVEINTELLIGENCE
  27. 27. COMPETITIVEINTELLIGENCE
  28. 28. Marketing Promotion
  29. 29. MARKETINGPROMOTION CRE groups on LinkedIn
  30. 30. MARKETINGPROMOTION Broadcast/message board approach
  31. 31. MARKETINGPROMOTION Interacting with industry leaders
  32. 32. MARKETINGPROMOTION Engaged and Interactive
  33. 33. Thought Leadership
  34. 34. THOUGHT LEADERSHIP Create content, interact and engage.
  35. 35. THOUGHT LEADERSHIP
  36. 36. Case Study
  37. 37. CASE STUDY
  38. 38. CASE STUDY Tactics: #1 Created a blog to join online conversation #2 Established an active Twitter account #3 Created a LinkedIn Group and Facebook Fan Page #4 Modified press release strategy for blogger coverage #5 Promoted social media channels on company website and in email signatures #6 Monitor metrics for success
  39. 39. CASE STUDY
  40. 40. CASE STUDYResults:After six months, the campaign resulted in:• 10,230 unique blog page views in Q3• 280 Twitter followers• 141 members of their LinkedIn Group• 155% increase in unique web visitorsLeads by source:• 55% inbound web• 23% trade shows• 20.5% email• 1.5% seminars
  41. 41. Next Steps
  42. 42. NEXT STEPS Sign Up Reserve your name in social media channels regardless how soon you plan on using it. Populate Populate your accounts with your bio information and link to your corporate website. Lurk Test the waters by observing.You don’t have to interact right away. Participate Begin by keeping your status updated with business-related happenings.
  43. 43. NEXT STEPS S = Set SMART Goals E = Establish a Workflow E = Engage and build relationships D = Don’t forget your website
  44. 44. Questions? jkorb@bbased.com Twitter: @JanKorb or @BroadBased Facebook, LinkedInSign up for our monthly newsletter at bbased.com > News
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