Crafting Strong Value Propositions
by Jill Konrath, CEO at JILL KONRATH on Jul 06, 2012
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If you sell to the corporate marketing, having a strong value proposition is critical. ...
If you sell to the corporate marketing, having a strong value proposition is critical.
It helps you set up meetings with crazy-busy prospects. And, it helps them understand the value they get from changing from the status quo -- something they're loathe to do.
In this presentation, you'll discover how to craft powerful, customer-enticing value propositions that change everything.
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