Stories From the Trenches:
Deploying a Global Pandemic
Tracking System in 48 Hours
          web 2.0 Expo 2009



        ...
H1N1 Swine Flu Outbreak - Where is it?
Government Maps of the H1N1 Swine Flu - WHO
Government Maps of the H1N1 Swine Flu - CDC
Dr. Henry Niman
Dr. Henry Niman   John Snow
Dr. Henry Niman’s Google MyMap
Unstructured data; dropping
pins on map not sustainable
What Users Needed

“Is swine flu occurring near me?”

“Where are cases concentrated?”

Downloadable data

User-contributed...
Quick & easy data entry form...
...creates a structure for the data
Controlled Crowd Sourcing
Accept user contributions, but filter for accuracy
Published online: flutracker.rhizalabs.com
Published online: flutracker.rhizalabs.com
Published online: flutracker.rhizalabs.com
Published online: flutracker.rhizalabs.com
Published online: flutracker.rhizalabs.com
Published online: flutracker.rhizalabs.com
All data published in many formats
Users create their own views of the data in Rhiza Insight
Users create their own views of the data in Rhiza Insight
Users create their own views of the data in Rhiza Insight
FluTracker Stats

Effort to launch: 48 hours

Avg visitors/day: ~100,000

User contributed reports: ~80,000

Users from ov...
FluTracker Stats

Effort to launch: 48 hours

Avg visitors/day: ~100,000

User contributed reports: ~80,000

Users from ov...
Surui Carbon Project
Surui Carbon Project




       Surui Tribe
Surui Carbon Project
Surui Carbon Project
Surui Carbon Project
Surui Carbon Project
Surui Carbon Project
Surui Carbon Project
Surui Carbon Project
Surui Carbon Project
Surui Carbon Project
Economic Development
Economic Development
Government Agencies
Environmental Impact
Conservation
Service Capacity Analysis
Rapid Deployment ~ Make It Easy
Questions?
Come learn more: www.rhizalabs.com

Josh Knauer -- knauer@rhizalabs.com

412-488-0600 -- @jknauer on twitter
Stories From the Trenches: Deploying a Global Pandemic Tracking System in 48 Hours - O'Reilly Web 2.0 Expo
Stories From the Trenches: Deploying a Global Pandemic Tracking System in 48 Hours - O'Reilly Web 2.0 Expo
Stories From the Trenches: Deploying a Global Pandemic Tracking System in 48 Hours - O'Reilly Web 2.0 Expo
Stories From the Trenches: Deploying a Global Pandemic Tracking System in 48 Hours - O'Reilly Web 2.0 Expo
Stories From the Trenches: Deploying a Global Pandemic Tracking System in 48 Hours - O'Reilly Web 2.0 Expo
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Stories From the Trenches: Deploying a Global Pandemic Tracking System in 48 Hours - O'Reilly Web 2.0 Expo

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In under 48 hours, and working pro bono, Rhiza Labs harnessed crowds' wisdom and professionals' expertise to create a free portal that tracks the spread of H1N1 swine flu 5-6 days faster than government sources. Join Rhiza to learn how to implement fast, flexible crowdsourcing technology that makes data accessible to non-experts, scales to unexpected traffic and ensures the validity of data.

In Spring 2009, leading bioresearch firm Recombinomics tried to track he spread of swine flu with a simple online map – but it just couldn’t keep up with the virus’ spread. Seeing an opportunity to live out its social mission, community technology laboratory lent its expertise to Recombinomics pro bono to create FluTracker, a free web mapping platform for tracking outbreaks of swine flu.

FluTracker is powered by user contributions vetted by a team of researchers and volunteers. FluTracker’s value is its information (which is provided for free as a map, a CSV file, and RSS and KML feeds), but Rhiza deliberately designed these tools to enable non-experts to create useful structured data. A simple web-based form allows users around the world to submit cases of swine flu (over 6,000 so far) documented by news and government reports, which Recombinomics’ team reviews, and Rhiza publishes to a dynamic map and data feed.

This process, filtered crowdsourcing, combines the omnipresence of crowds with the scientific expertise of professionals to create a more complete and accurate resource than either group could create independently. The result: major media news outlets have recognized FluTracker as documenting the spread of flu 5-6 days ahead of the Centers for Disease Control, government agencies and Fortune 500 companies across the Americas have turned to FluTracker to support policy, continuity and preparedness decisions, and private citizens are using FluTracker to get the latest updates on the spread of swine flu in their areas.

Join Rhiza Labs to learn how to implement fast, flexible crowdsourcing technology that can scale to unexpected amounts of traffic, allow non-experts to access, input, analyze, and download data, ensure data accuracy, and adapt rapidly to evolving challenges. Learn how the principle of human-centered design – computing that adapts to human cognition, and not vice-versa – shaped the tools that have enabled FluTracker to become an acknowledged and comprehensive resource. Leave with a roadmap for designing your own system that empowers users to create and visualize data while ensuring its accuracy, thereby creating a portal of truly broad use.

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Stories From the Trenches: Deploying a Global Pandemic Tracking System in 48 Hours - O'Reilly Web 2.0 Expo

  1. Stories From the Trenches: Deploying a Global Pandemic Tracking System in 48 Hours web 2.0 Expo 2009 Josh Knauer knauer@rhizalabs.com www.rhizalabs.com @jknauer - twitter
  2. H1N1 Swine Flu Outbreak - Where is it?
  3. Government Maps of the H1N1 Swine Flu - WHO
  4. Government Maps of the H1N1 Swine Flu - CDC
  5. Dr. Henry Niman
  6. Dr. Henry Niman John Snow
  7. Dr. Henry Niman’s Google MyMap
  8. Unstructured data; dropping pins on map not sustainable
  9. What Users Needed “Is swine flu occurring near me?” “Where are cases concentrated?” Downloadable data User-contributed reporting Trust in the accuracy of the data Tools to visually analyze the data “my way”
  10. Quick & easy data entry form...
  11. ...creates a structure for the data
  12. Controlled Crowd Sourcing Accept user contributions, but filter for accuracy
  13. Published online: flutracker.rhizalabs.com
  14. Published online: flutracker.rhizalabs.com
  15. Published online: flutracker.rhizalabs.com
  16. Published online: flutracker.rhizalabs.com
  17. Published online: flutracker.rhizalabs.com
  18. Published online: flutracker.rhizalabs.com
  19. All data published in many formats
  20. Users create their own views of the data in Rhiza Insight
  21. Users create their own views of the data in Rhiza Insight
  22. Users create their own views of the data in Rhiza Insight
  23. FluTracker Stats Effort to launch: 48 hours Avg visitors/day: ~100,000 User contributed reports: ~80,000 Users from over 192 countries Days ahead of CDC reports: - initially: 5-6+ - now: CDC stopped counting Used by: CDC, DHS, DoD, EPA, FAA, embedded in over 600 news media sites
  24. FluTracker Stats Effort to launch: 48 hours Avg visitors/day: ~100,000 User contributed reports: ~80,000 Users from over 192 countries Days ahead of CDC reports: - initially: 5-6+ - now: CDC stopped counting Used by: CDC, DHS, DoD, EPA, FAA, embedded in over 600 news media sites
  25. Surui Carbon Project
  26. Surui Carbon Project Surui Tribe
  27. Surui Carbon Project
  28. Surui Carbon Project
  29. Surui Carbon Project
  30. Surui Carbon Project
  31. Surui Carbon Project
  32. Surui Carbon Project
  33. Surui Carbon Project
  34. Surui Carbon Project
  35. Surui Carbon Project
  36. Economic Development
  37. Economic Development
  38. Government Agencies
  39. Environmental Impact
  40. Conservation
  41. Service Capacity Analysis
  42. Rapid Deployment ~ Make It Easy
  43. Questions?
  44. Come learn more: www.rhizalabs.com Josh Knauer -- knauer@rhizalabs.com 412-488-0600 -- @jknauer on twitter

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