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People Powered Data


   Josh Knauer, CEO Rhiza Labs
 knauer@rhizalabs.com and @jknauer


   Session Hashtag: #10NTCppd
A Few Common Examples of Crowd Sourcing

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A Few Common Examples of Crowd Sourcing

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A Few Common Examples of Crowd Sourcing

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Sometimes individuals/experts do know more...

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Best Practices for Controlled Crowd Sourcing

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A quick example

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A quick example

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A quick example

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Official sources were not actionable

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Official sources were not actionable

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Best Practices applied to FluTracker
                     1. Purpose: Help answer questions “Is            TWITTER
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Users create their own views of the data in Rhiza Insight
FluTracker Stats
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Effort to launch: 48 hou...
FluTracker Stats
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Effort to launch: 48 hou...
Now you try it...

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Controlled crowd sourcing exercise:

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Controlled crowd sourcing exercise: Results

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Controlled crowd sourcing exercise: Results

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Controlled crowd sourcing exercise: Results

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Surui Carbon Project

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Surui Carbon Project

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Surui Carbon Project

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Surui Carbon Project

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Surui Carbon Project

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Surui Carbon Project

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Surui Carbon Project

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Surui Carbon Project

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Surui Carbon Project

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Surui Carbon Project

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Surui Carbon Project

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Tools Used:

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People Powered Data presentation at NTEN NTC by Josh Knauer

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It's clear that good decisions are predicated on good data. But gathering this data and translating it into action remain key challenges for mission-driven organizations. Join Josh Knauer, CEO of Rhiza Labs for a discussion of the methods and technologies nonprofits use to gather community-sourced, actionable information. Have staff in the field? Use mobile devices to turn existing employees into roving data collectors. Handheld devices are revolutionizing everything from surveying vacant properties to managing voluminous human services paperwork. Using mobile data collection tools, nonprofit professionals can collect information about the communities they serve while performing their programmatic duties. New technology allows existing databases to seamlessly import this data to create a constantly-evolving glimpse into current community conditions.

Takeaways:

1. Learn how non-profits can leverage mobile data collection and controlled crowdsourcing to generate community-contributed data

2. Learn how to use new visualization tools to turn data into actionable information

3. Understand how to motivate volunteers to participate in data creation

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  • Transcript of "People Powered Data presentation at NTEN NTC by Josh Knauer"

    1. 1. People Powered Data Josh Knauer, CEO Rhiza Labs knauer@rhizalabs.com and @jknauer Session Hashtag: #10NTCppd
    2. 2. A Few Common Examples of Crowd Sourcing TWITTER Presenter: @jknauer Reputation Management Session: #10NTCppd
    3. 3. A Few Common Examples of Crowd Sourcing TWITTER Presenter: @jknauer Reputation Management Knowledge Management Session: #10NTCppd
    4. 4. A Few Common Examples of Crowd Sourcing TWITTER Presenter: @jknauer Reputation Management Knowledge Management Session: #10NTCppd Content Creation
    5. 5. TWITTER Presenter: @jknauer Session: #10NTCppd Basic Idea: In many cases, collective knowledge is greater than an individual’s. Image source: cooltownstudios.com
    6. 6. Sometimes individuals/experts do know more... TWITTER Presenter: @jknauer Session: #10NTCppd
    7. 7. TWITTER Presenter: @jknauer Session: #10NTCppd Is there a way to get The Crowd to help The Experts?
    8. 8. TWITTER Presenter: @jknauer Session: #10NTCppd Controlled Crowd Sourcing Accept user contributions, but filter through experts for accuracy
    9. 9. Best Practices for Controlled Crowd Sourcing TWITTER Presenter: 1. Clearly identify purpose and intent @jknauer Session: #10NTCppd 2. Define who your target crowd will be 3. Know who your expert filters will be 4. Determine how you will measure success 5. Create the simplest form possible to achieve goal 6. Tell the crowd clearly what you need/expect from them 7. Help the crowd promote itself 8. Be transparent: provide feedback/results
    10. 10. A quick example TWITTER Presenter: @jknauer Session: #10NTCppd H1N1 Swine Flu Outbreak - Where is it?
    11. 11. A quick example TWITTER Presenter: @jknauer Session: #10NTCppd
    12. 12. A quick example TWITTER Presenter: @jknauer Session: #10NTCppd Is it safe to send our kids to school?
    13. 13. Official sources were not actionable TWITTER Presenter: @jknauer Session: #10NTCppd Government Maps of the H1N1 Swine Flu - WHO
    14. 14. Official sources were not actionable TWITTER Presenter: @jknauer Session: #10NTCppd Government Maps of the H1N1 Swine Flu - CDC
    15. 15. Best Practices applied to FluTracker 1. Purpose: Help answer questions “Is TWITTER swine flu occurring near me?” and Presenter: @jknauer “Where are cases concentrated” Session: #10NTCppd 2. Target Crowd: Any web user who is willing to help 3. Expert Filters: Doctors/Flu Researchers 4. Success: Hits on website, media mentions, site embeds, data considered “trusted” 5. Simple Form: (next slide) 6. Instructions to Crowd: Web text 7. Crowd Self Promotion: Users can analyze data “their way” and publish, standard social network hooks, named recognition for contributions, user forum 8. Be Transparent: All data published live to browsable web map, data downloads in different formats, methodology explained on site, direct access to expert filters through web forum
    16. 16. TWITTER Presenter: @jknauer Session: #10NTCppd Quick & easy data entry form...
    17. 17. TWITTER Presenter: @jknauer Session: #10NTCppd ...creates a structure for the data
    18. 18. TWITTER Presenter: @jknauer Session: #10NTCppd Controlled Crowd Sourcing Filter user submissions through medical experts who could determine whether a report was accurate or not
    19. 19. TWITTER Presenter: @jknauer Session: #10NTCppd Published online: flutracker.rhizalabs.com
    20. 20. TWITTER Presenter: @jknauer Session: #10NTCppd Published online: flutracker.rhizalabs.com
    21. 21. TWITTER Presenter: @jknauer Session: #10NTCppd Published online: flutracker.rhizalabs.com
    22. 22. TWITTER Presenter: @jknauer Session: #10NTCppd Published online: flutracker.rhizalabs.com
    23. 23. TWITTER Presenter: @jknauer Session: #10NTCppd Published online: flutracker.rhizalabs.com
    24. 24. TWITTER Presenter: @jknauer Session: #10NTCppd Published online: flutracker.rhizalabs.com
    25. 25. TWITTER Presenter: @jknauer Session: #10NTCppd All data published in many formats
    26. 26. TWITTER Presenter: @jknauer Session: #10NTCppd Users create their own views of the data in Rhiza Insight
    27. 27. TWITTER Presenter: @jknauer Session: #10NTCppd Users create their own views of the data in Rhiza Insight
    28. 28. Users create their own views of the data in Rhiza Insight
    29. 29. FluTracker Stats TWITTER Presenter: Effort to launch: 48 hours @jknauer Session: #10NTCppd Avg visitors/day: ~100,000 User contributed reports: ~80,000 Users from over 192 countries Days ahead of CDC reports: - initially: 5-6+ - eventually: CDC stopped counting Used by: CDC, DHS, DoD, EPA, FAA, embedded in over 600 news media sites
    30. 30. FluTracker Stats TWITTER Presenter: Effort to launch: 48 hours @jknauer Session: #10NTCppd Avg visitors/day: ~100,000 User contributed reports: ~80,000 Users from over 192 countries Days ahead of CDC reports: - initially: 5-6+ - eventually: CDC stopped counting Used by: CDC, DHS, DoD, EPA, FAA, embedded in over 600 news media sites
    31. 31. Now you try it... TWITTER Presenter: @jknauer Session: #10NTCppd Controlled Crowd Sourcing Exercise
    32. 32. Controlled crowd sourcing exercise: TWITTER Presenter: @jknauer 1. Clearly identify purpose and intent Session: #10NTCppd 2. Define who your target crowd will be 3. Know who your expert filters will be 4. Determine how you will measure success 5. Create the simplest form possible to achieve goal 6. Tell the crowd clearly what you need/expect from them 7. Help the crowd promote itself 8. Be transparent: provide feedback/results
    33. 33. Controlled crowd sourcing exercise: Results TWITTER Presenter: @jknauer Session: #10NTCppd ACTUAL NOTES FROM SESSION: Client: Anti-Drug Coalition of Washington County, TN 1. Purpose: Define & locate communities involved in binge drinking. 2. Target Crowd: Anyone who lives in community 3. Expert Filters: Coalition leaders 4. Success: # of reports approved and # no in school/college 5. Simple Form: # drinks, time period, zipcode/ town, reason to believe the report, description of problem, where drinking occurs (school, home, etc), status of binge drinker 6. Clarity: Complete form to help better understand binge drinking 7. Promotion: forward to a friend, Facebook, email, geotargeting 8. Feedback
    34. 34. Controlled crowd sourcing exercise: Results TWITTER Presenter: @jknauer Session: #10NTCppd ACTUAL NOTES FROM SESSION: Client: Atlanta History Center - www.atlantahistorycenter.org 1. Purpose: Gather experiences of people who live or who have lived in Atlanta for inclusion in new exhibits. 2. Target Crowd: People of all ethnic groups who live in Atlanta or who may have lived here, or perhaps students who could go out and interview people/collect data. 3. Expert Filters: Local historians, architects, teachers 4. Success: Completeness of exhibit and inclusion of all contributors’ experiences. 5. Simple Form: date/time, location, structured questions that help to evoke a story (or stories) as a response.
    35. 35. Controlled crowd sourcing exercise: Results TWITTER Presenter: @jknauer Session: #10NTCppd Client: Pathfinder International ACTUAL NOTES FROM SESSION: www.pathfind.org 1. Purpose: Identify pregnant women w/health challenges and find closest health resources for them. 2. Target Crowd: Pregnant women and their caretakers 3. Expert Filters: Doctors/Community health workers 4. Success: # of connections made, measurable use of data/service, healthier outcomes 5. Simple Form: date/time, location, # of parents, # of siblings/age, description of health issues
    36. 36. Surui Carbon Project TWITTER Presenter: @jknauer Session: #10NTCppd
    37. 37. Surui Carbon Project TWITTER Presenter: @jknauer Session: #10NTCppd Surui Tribe
    38. 38. Surui Carbon Project TWITTER Presenter: @jknauer Session: #10NTCppd
    39. 39. Surui Carbon Project TWITTER Presenter: @jknauer Session: #10NTCppd
    40. 40. Surui Carbon Project TWITTER Presenter: @jknauer Session: #10NTCppd
    41. 41. Surui Carbon Project TWITTER Presenter: @jknauer Session: #10NTCppd
    42. 42. Surui Carbon Project TWITTER Presenter: @jknauer Session: #10NTCppd
    43. 43. Surui Carbon Project TWITTER Presenter: @jknauer Session: #10NTCppd
    44. 44. Surui Carbon Project TWITTER Presenter: @jknauer Session: #10NTCppd
    45. 45. Surui Carbon Project TWITTER Presenter: @jknauer Session: #10NTCppd
    46. 46. Surui Carbon Project TWITTER Presenter: @jknauer Session: #10NTCppd
    47. 47. Tools Used: TWITTER Presenter: @jknauer Session: #10NTCppd + Web-based data aggregation, visualization and publishing tool Rhiza Insight: http://rhizalabs.com
    48. 48. TWITTER Presenter: @jknauer Session: #10NTCppd Call In Text Online Call 404.939.4909 Text 213 to 69866 Visit nten.org/ntc-eval Enter Code 213 Enter Code 213 Session feedback powered by: Tell Us and You Could Win a Free 2011 NTC Registration!
    49. 49. TWITTER Presenter: @jknauer Session: #10NTCppd People Powered Data Josh Knauer, CEO Rhiza Labs knauer@rhizalabs.com and @jknauer Session Hashtag: #10NTCppd
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