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Context
Context
Context
Context
Context
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Context

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  • 1. CONTEXT
  • 2. What is context?The situations in which texts areproduced – written or spoken, orreceived – read, heard, listened to.
  • 3. Context of productionLanguage mediumIndividual beliefs, knowledge and backgroundSocial and historical eventsConsideration of implied reader/audienceActual writer/text producer
  • 4. Context of receptionConsideration of implied writerSocial and historical eventsBeliefs, knowledge and backgroundLanguage mediumActual reader/audience
  • 5. RelevanceIn your study of texts, context of productionand context of reception are equallyimportant.A key idea is that the audience/reader of a texthas an impact on deciding its meaning.Two other key concepts are those of an impliedwriter and an implied reader.Implied writer – the person we imagine to havecreated a text.Implied reader – the person a writer imaginesreading/receiving his text.

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